Medium Rare (production company) explained

Medium Rare is an American event creation and production company.[1] [2] [3] [4] It is known for creating joint venture live events and broadcasts with celebrities including Shaquille O'Neal,[5] [6] Rob Gronkowski, Travis Kelce, Dave Portnoy, Guy Fieri, and Daymond John. [7] [8] [9] It is also known for working with Rob Gronkowski to produce the first NFT created by a professional athlete.[10]

History

Medium Rare was founded by Adam Richman and Joe Silberzweig in 2018. Prior to founding Medium Rare, Silberzweig and Richman worked for event and music festival companies such as SFX, Insomniac, Live Nation, ID&T, and Tomorrowland.[11] [12]

In 2018, Medium Rare collaborated with Shaquille O’Neal to create Shaq's festival - Shaq's Fun House, which featured carnival games, circus performers, and O’Neal performing as a celebrity DJ. The event also featured DJs such as Steve Aoki, A-Trak, Diplo, and Carnage.[13] [7] Medium Rare has produced each iteration of Shaq's Fun House from 2018 until the present.[14]

In 2019, Medium Rare collaborated with Rob Gronkowski to create his own festival - Gronk Beach The first edition took place at Super Bowl Miami in 2019.

Since 2019, Medium Rare has managed DJ Diesel (Shaquille O’Neal's DJ act), and DJ Carnage who has since rebranded as GORDO

In 2020, Medium Rare produced the first Black Entrepreneurs Day in association with Daymond John.[15] The event takes place annually and has featured appearances by black entrepreneurs and celebrities such as: Kevin Hart, Venus Williams, Spike Lee, Tyra Banks, and more.

In March 2021, Medium Rare and Gronkowski released several digital trading cards, featuring Gronkowski's notable Super Bowl moments, as NFTs in 2021.[16] [17] They were the first NFTs created and offered by a professional athlete. Gronkowski's NFTs set records at the time, generating approximately US$2,000,000 and were showcased across major media outlets including CNBC, Forbes, and Saturday Night Live. In May 2021, Medium Rare and The Golden State Warriors created the first NFT offered by a professional sports team.[18]

In 2023 Medium Rare partnered with Guy Fieri to create Guy’s Flavortown Tailgate which became the largest tailgate at the Super Bowl. The event is attended by over 20,000+. [19]

In February 2023, Medium Rare produced four events at Super Bowl weekend in Phoenix, Arizona. These events included Shaquille O'Neal's Shaq's Fun House on Friday night, Rob Gronkwoski's Gronk Beach on Saturday day, Sports Illustrated The Party on Saturday night, and Guy Fieri's Flavortown Tailgate on Sunday afternoon. Over Super Bowl weekend Medium Rare's events welcomed over 30,000 attendees and generated over $10 million in sponsorship revenue.[20] Medium Rare brought these four events back for Super Bowl 2024 in Las Vegas, NV.

On April 28, 2023, Medium Rare launched Kelce Jam in partnership with Travis Kelce. The inaugural Kelce Jam took place at the Azura Amphitheater in Kansas City on NFL Draft weekend. The event featured performers such as Machine Gun Kelly, Rick Ross, Loud Luxury, and others. The event had over 20,000 attendees.[21] The second edition of Kelce Jam took place on May 18, 2024 and featured performers such as Lil Wayne, Diplo, 2 Chainz and more.[22]

On September 23, 2023, Medium Rare launched One Bite Pizza Festival in partnership with Dave Portnoy. The first ever One Bite Pizza Fetival took place in New York, NY and featured pizzerias such as: Frank Pepe Pizzeria Napoletana, Sally's, Lucali, and 30+ other notable pizzerias. One Bite Pizza Festival returned in September 2024 and sold out both afternoon & evening session. [23]

In 2024 Medium Rare partnered with B. J. Novak led concept "Chain" and brought ChainFEST to NYC & LA in Fall 2024. ChainFEST is the world's first and largest gourmet chain food festival [24]

Productions

YearTitleDescriptionRef.
2018-2024Shaq's Fun HouseAnnual Festival in conjunction with Shaquille O'Neal
2020-2024Gronk BeachAnnual festival in conjunction with Rob Gronkowski. Has taken place at Super Bowl weekend and NFL Draft[25] [26]
2020-2024Black Entrepreneurs DayDiversity and Inclusion live stream created in conjunction with Daymond John. [27] [28]
2023-2024Kelce JamAnnual festival in Kansas City created in conjunction with Travis Kelce
2023-2024Dave Portnoy's One Bite Pizza FestivalThe greatest gathering of pizzerias created in conjunction with Dave Portnoy and Barstool Sports
2023-2024Guy Fieri's Flavortown TailgateAnnual festival in conjunction with Guy Fieri
2023-2024Sports Illustrated The PartyAnnual Festival in conjunction with Sports Illustrated. Has taken place at Super Bowl weekend.
2024ChainFESTThe world's first and largest gourmet chain food festival:
2020-2021Sports Illustrated AwardsAwards show[29]
2020Shaq's Fun House vs. Gronk BeachLivestream show featuring Snoop Dogg, DaBaby, and Diplo
2021Guy's Restaurant RebootLivestream show featuring José Andrés, Marcus Samuelsson, Kane Brown, and Rob Gronkowski.[30] [31]

Notes and References

  1. Web site: Longwell. Todd. 2021-12-08. How Medium Rare Embraced New Models to Achieve Growth, From Sports Illustrated Awards to NFTs. 2022-02-07. Variety. en-US.
  2. Web site: 2021-03-19. Agency Medium Rare ready to capitalize on more digital collectibles after Gronk's success. 2022-02-07. Sports Business Journal. en.
  3. Web site: 2021-11-10. Hollywood’s New Leaders of 2021. 2022-02-07. Variety. en-US.
  4. Web site: Goldsmith. Jill. 2020-12-08. Authentic Brands Acquires 20% Of Event Producer Medium Rare In Deal Brokered By Shaquille O’Neal. 2022-02-07. Deadline. en-US.
  5. Web site: Khalid. Amrita. 2020-12-08. How to Master Virtual Events, From the Founders Behind Shaq's and Daymond John's Parties. 2022-02-07. Inc.com. en.
  6. Web site: Lee. Wendy. 2022-02-12. Meet the L.A. company behind Shaq's Fun House Super Bowl party. 2022-02-15. Los Angeles Times. en-US.
  7. Web site: Lynch. John. Shaq on renting a baseball stadium to throw a Super Bowl party that's 'part music festival, part carnival, part circus'. 2022-02-07. Business Insider. en-US.
  8. Web site: 2021-06-04. Guy Fieri’s Restaurant Reboot: Star-Studded June 12 Live-Stream Event To Give $300K to Restaurants. 2022-02-07. Total Food Service. en-US.
  9. Web site: Herzog. Kenny. Guy Fieri, Cable's Highest-Paid Chef, Hopes to Save His Industry With 'Restaurant Reboot'. 2022-02-07. Entrepreneur. en.
  10. Web site: 2021-07-15. A clear explanation of NFTs and their potential impact on sports. 2022-02-07. Los Angeles Times. en-US.
  11. Web site: 2020-08-08. A Job Well Done: Medium Rare’s Adam Richman & Joe Silberzweig Set Stage For Boutique Crossover Events. 2022-02-07. Pollstar.
  12. Web site: 2020-02-27. Q&A with Medium Rare - The Producers Behind Gronk Beach and Shaq's Fun House. 2020-02-07. tixr.com.
  13. Web site: 2018-06-26. Basketball Legend Shaquille O'Neal Just Announced His Debut DJ Tour [VIDEO]]. 2022-02-07. Your EDM. en-US.
  14. Web site: Gardner. Chris. 2022-01-05. Shaquille O’Neal on Crypto Craze and Bringing Shaq’s Fun House to L.A. on Super Bowl Weekend. 2022-02-07. The Hollywood Reporter. en-US.
  15. Web site: Grant . Shawn . 2020-10-06 . Daymond John Curates 'Black Entrepreneurs Day' for October 24 . 2022-05-30 . The Source . en-US.
  16. Web site: 2021-03-12. Rob Gronkowski on selling NFTs of his best Super Bowl moments. 2022-02-07. CNBC. en.
  17. Web site: Young. Jabari. 2021-03-09. Rob Gronkowski will sell NFTs of his best Super Bowl moments. 2022-02-07. CNBC. en.
  18. Web site: 2021-04-27. Warriors first pro team to launch NFT collection. 2022-02-07. ESPN.com. en.
  19. Web site: Steinberg . Brian . 2023-12-12 . Pepsi Teams With Guy Fieri For Super Bowl Tailgate After Ceding Halftime Show Sponsorship . 2024-10-21 . Variety . en-US.
  20. https://www.inc.com/graham-winfrey/how-this-tiny-company-is-making-millions-throwing-super-bowl-parties-for-shaq-gronk-and-guy-fieri.html
  21. Web site: 2023-04-29 . Kansas City Chiefs’ Travis Kelce brings the swag to ‘Kelce Jam’ . 2023-09-15 . FOX 4 Kansas City WDAF-TV . en-US.
  22. Web site: 2024-04-02 . Kelce Jam 2024 headliners: Lil Wayne, 2 Chainz and Diplo . 2024-10-14 . FOX 4 Kansas City WDAF-TV News, Weather, Sports . en-US.
  23. Web site: Zanger . Jesse . 2024-09-14 . One Bite Pizza Festival takes over Randall's Island - CBS New York . 2024-10-14 . www.cbsnews.com . en-US.
  24. Web site: Goldsmith . Jill . 2024-05-06 . B.J. Novak-Backed ChainFest Partners With Event Producer Medium Rare . 2024-10-14 . Deadline . en-US.
  25. News: 2019-05-19. Gronk is bringing the fiesta to Miami Beach for Super Bowl — and may even wear his thong. Miami Herald.
  26. Web site: Duran. Jose D.. America's Frat Bro, Rob Gronkowski, Will Host Gronk Beach During Super Bowl Weekend. 2022-02-07. Miami New Times. en.
  27. Web site: Obialo. Shimite. 2021-10-22. Daymond John Brings Celebrity Flair to Second Annual Black Entrepreneurs Day. 2022-02-07. Black Enterprise. en-US.
  28. Web site: 2021-09-23. Shark Tank's Daymond John Recruits Kevin Hart, Tyra Banks and More for Black Entrepreneurs Day. 2022-02-07. PEOPLE.com. en.
  29. Web site: West. Jenna. Sportsperson of the Year Awards Show to Stream Dec. 19. 2022-02-07. Sports Illustrated. en-us.
  30. Web site: Castrodale. Jelisa. 2021-05-27. Only Guy Fieri Could Put Together This Celebrity-Filled Tribute to Restaurants. 2022-02-07. Food & Wine. en.
  31. Web site: Leimkuehler. Matthew. Old Dominion, Kane Brown bring Guy Fieri's 'Restaurant Reboot' special to Nashville. 2022-02-07. The Tennessean. en-US.

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