| Mastering the Universe: He-Man and the Rise and Fall of a Billion-Dollar Idea | |
| Authors: | Roger Sweet David Wecker |
| Country: | United States |
| Language: | English |
| Publisher: | Emmis Books |
| Release Date: | July 11, 2005 |
| Media Type: | Print (Paperback) |
| Pages: | 240 pages |
| Isbn: | 1-57860-223-8 |
| Dewey: | 688.7/2 22 |
| Congress: | NK4894.3.H46 S94 2005 |
| Oclc: | 59712548 |
Mastering the Universe: He-Man and the Rise and Fall of a Billion-Dollar Idea is a 2005 book by Roger Sweet and David Wecker that recounts Sweet's work behind the scenes of the corporate culture of the 1980s American toy industry.
Sweet (with his co-author and nephew David Wecker) details the creation of the Masters of the Universe toy line, its rise to immense popularity and then dizzying crash in which profits fell from a peak of $400 million in United States sales alone in 1986 to a mere $7 million in 1987. The book is primarily a view of the corporate side of creating Masters of the Universe, but details very little of the conceptual process behind inventing the individual Masters of the Universe characters and products.[1]