Marie Claire Explained

Marie Claire
Image Alt:Cover of Marie Claire US showing Amanda Seyfried
Company:Groupe Marie Claire (France)
Perfil (Argentina)
Are Media (Australia)
Fashion Group (Colombia, Mexico)
Future plc (UK)
Future US (US)
Hearst Communications (Italy)
Circulation:411,149 (France)
227,729 (UK)[1]
Circulation Year:2013
Language:Distributed in 24 languages
Category:Fashion
Frequency:Monthly
Editor:Katell Pouliquen (France)
Andrea Arbelaiz (Argentina)
Nicky Briger (Australia)
Andrea Thompson (UK)
Nikki Ogunnaike (US)
Elena Mantaut (Italy)
Editor Title:Editor
Country:France / UK (published in 35 countries)[2]
Website: (France)
marieclaire.perfil.com (Argentina)
marieclaire.com.au (Australia)
marieclaire.com.mx (Mexico)
marieclaire.co.uk (UK)
marieclaire.com (U.S.)
marieclaire.it (Italy)
Issn:0025-3049

Marie Claire (stylized in all lowercase; pronounced as /fr/) is a French international monthly magazine first published in France in 1937. Since then various editions are published in many countries and languages.

The feature editions focus on women around the world and global issues. Marie Claire magazine also covers health, beauty, fashion, politics, finance, and career topics.

History

Marie Claire was founded by Jean Prouvost (1885–1978)[3] and Marcelle Auclair (1899–1983).[4] Its first issue appeared in 1937.[5] In 1976, Prouvost retired and his daughter Évelyne took over the magazine and added L'Oréal Group to the company.[6]

Brand owner Groupe Marie Claire also owned La Revue du vin de France, a wine magazine after the company acquired it in 2004.[7]

Marie Claire worldwide

Marie Claire has 31 editions worldwide:

Ceased publication

Worldwide Editions

United States

The U.S. edition of the magazine was started by the Hearst Corporation, based in New York City, in 1994. Hearst has branch offices in France, Italy (where the company also published Marie Claire Italia), and several locations in the United States including Detroit, the West Coast, New England, the Midwest, the Southwest, and the Southeast. The Esquire Network reality television series Running In Heels follows three interns working in the NYC office of the magazine.

In October 2010, blog writer Maura Kelly posted an article on the magazine's website titled "Should Fatties Get A Room?" in which she expressed her disgust at the portrayal of overweight characters on TV, specifically on the sitcom "Mike and Molly." The post included the statements "I’d be grossed out if I had to watch two characters with rolls and rolls of fat kissing each other … because I’d be grossed out if I had to watch them doing anything" and "I find it aesthetically displeasing to watch a very, very fat person simply walk across a room." She also advised that "I think obesity is something that most people have a ton of control over. It’s something they can change, if only they put their minds to it." The post received a huge amount of backlash from readers, with thousands of comments posted in response on the magazine's website. Several news outlets reported on the posting, including CBS, The Today Show, Forbes, The Atlantic, and The Wall Street Journal.

In response to the widespread criticism, Kelly published another blog post in which she said she "regret(ted) that [her comments] upset people so much." She offered the excuse that she had once been anorexic, so her "extreme reaction" to fat people "might have grown out of my own body issues."

Marie Claire's editor in chief at the time, Joanna Coles, responded to criticism with "Maura Kelly is a very provocative blogger. She was an anorexic herself and this is a subject she feels very strongly about." As of 2024, the original post and its follow up are no longer available in Kelly's post archive on marieclaire.com.

The editor-in-chief from 2012 to 2020 was Anne Fulenwider. On 9 December 2019, Hearst Magazines announced that Fulenwider would be leaving her post at the end of the year.[35] Aya Kanai, then chief fashion director of Hearst, was named the new editor of the women's magazine and started in January 2020. Sally Holmes[36] took the helm in September from Aya Kanai, who surprised Hearst execs when she jumped ship to Pinterest after just nine months as editor in chief.

During the pandemic, Hearst quietly reduced the title's print frequency from 11 issues to seven in 2020 and instead launched its first digital issue with cover face Janet Mock. It also made Marie Claire's 2020 Power Trip virtual. Power Trip[36] is an annual 36-hour, invite-only, all-expenses-paid networking conference for successful women across all industries that Fulenwider launched in 2016 as a way to make the magazine stand out in the event space. In May 2021, Future US acquired the American edition of Marie Claire from Hearst and has published it since June 2021. In September 2021, it was announced that the Summer 2021 issue of Marie Claire would be its last monthly print edition, and remaining subscribers would receive issues of Harper's Bazaar.[37] That same year, Power Trip was once again an in-person experiential event.[38] In June 2022, Future relaunched Marie Claire in print[39] with its Beauty Changemakers Issue.

Through its digital edition, Marie Claire reported a reach of up to 15 million visitors per month.[40]

United Kingdom

Marie Claire launched a UK print edition in 1988, with a website launched in 2006 featuring segments on daily news, catwalk shows, photographs and reports, fashion and beauty, buys of the day, daily horoscopes, and competitions.

Its cover price was increased in February 2018 from £3.99 to £4.20, but this did not compensate for a decline in sales and advertising revenue, with print display advertising down 25% in 2018 and 30% in 2019. In September 2019, the magazine's then owner, TI Media, announced that the final print edition would be published in November and the brand would become digital only, under license with Groupe Marie Claire. The UK website currently has two million monthly users.

Combined print and digital circulation from July to December 2018 was 120,133 per issue – almost a third of which were free copies, and 4,729 of which were for the digital edition. This was down on the same period in 2017, when the average circulation was 157,412, with 4,012 digital edition readers.[41]

Marie Claire UK is published by Future Publishing, which acquired TI Media in 2020 and also owned Marie Claire US since 2021.

Australia

Marie Claire magazine is run by magazine and digital publisher Are Media, which acquired Pacific Magazines in 2020.[42]

MarieClaire.com.au launched in 2016 after the digital rights were returned to Pacific Magazines from Yahoo and provides daily fashion, beauty, and lifestyle news. In March 2019, Marie Claire partnered with Salesforce.com to survey Australian women to analyse how attitudes have changed in the workplace.[43]

Japan

The Japanese-language edition of Marie Claire, first published in 1982,[44] was the first international edition published in a non-French speaking territory, as well as the first non-European edition, although it ceased publication after the 9 September issue went on sale in July 2009, due partly to the economic downturn.[45]

Following a relaunch, since 2012, Marie Claire has been published in Japan under the name Marie Claire Style. This new format is offered as a free supplement in the Yomiuri Shimbun and distributed in wealthier suburbs of Japan. The magazine has now been made available at subway kiosks for a ¥200 cover price.[46]

South Korea

The first South Korean edition of Marie Claire was published in March 1993 by MCK Publishing. Since 2012, the Marie Claire Film Festival has been held in South Korea.

Latin America

An international edition of Marie Claire has operated in Argentina under the Argentine publishing house Perfil since March 2019.[47]

Other international, Latin editions of the magazine were published in Mexico by Grupo Televisa and also in Colombia but ceased publication by 2019 and 2020,[48] [49] but returned to Mexico in 2021 and Colombia in 2024.

See also

External links

Notes and References

  1. Web site: ABC Certificates and Reports: Marie Claire. Audit Bureau of Circulations. 14 February 2014. ABC July – December 2013, print and digital editions.. 25 June 2016. https://web.archive.org/web/20160625160729/http://www.abc.org.uk/Products-Services/Product-Page/?tid=1469. dead.
  2. Web site: Historical development of the media in France. McGraw-Hill Education. 24 February 2015. https://web.archive.org/web/20150225005455/http://www.mheducation.co.uk/openup/chapters/9780335236220.pdf. 25 February 2015. dead.
  3. Web site: Historical development of the media in France. McGraw-Hill Education. 24 February 2015. https://web.archive.org/web/20150225005455/http://www.mheducation.co.uk/openup/chapters/9780335236220.pdf. 25 February 2015. dead.
  4. "Avec Jean Prouvost, Marcelle Auclair fonda « Marie-Claire » magazine féminin inspiré des magazines américains" (p. 319). In: Book: Touret, André . Destins d'Allier: 1945–2000: population et économie, les grands événements et l'évolution de l'opinion, portraits.

    fr:André Touret

    . 2005. Éditions Créer . 9782848190587 . 2418285. (351 pages).
  5. Book: Alexandra Hughes. Keith A Reader. Encyclopaedia of Contemporary French Culture. 22 November 2014. 11 March 2002. Routledge. 978-1-134-78866-8. 357. 3 November 2023. https://web.archive.org/web/20231103181759/https://books.google.com/books?id=BKCFAgAAQBAJ&pg=PA357#v=onepage&q&f=false. live.
  6. Web site: The Group History. Marie Claire Group. 20 February 2013. https://web.archive.org/web/20130411014732/http://www.marieclairegroup.com/pageEN_The+Group_History.html. 11 April 2013. dead. dmy-all.
  7. Web site: Lechmere . Adam . 2004-07-15 . Bettane and Desseauve 'will definitely' quit Revue . 2024-11-30 . . en.
  8. Web site: 2019-03-18 . Behind Editorial Perfil's launch of Marie Claire Argentina . 2024-11-09 . FIPP . en.
  9. Web site: Marie Claire Saudi Arabia Marie Claire International . 2024-11-09 . www.marieclaireinternational.com.
  10. Web site: Marie Claire - Catalogue National Library of Australia . 2024-11-09 . catalogue.nla.gov.au . en.
  11. Web site: Marie Claire Brazil Marie Claire International . 2024-11-09 . www.marieclaireinternational.com.
  12. Web site: Marie Claire Belgium Flemish Marie Claire International . 2024-11-09 . www.marieclaireinternational.com.
  13. Web site: Marie Claire Belgium French Marie Claire International . 2024-11-09 . www.marieclaireinternational.com.
  14. Web site: Marie Claire China - Hearst.Inc . 2024-11-09 . www.hearst.com.cn.
  15. Web site: Cu . Talía . 2024-06-06 . How was Marie Claire Colombia launched? . 2024-11-09 . Latin Zine by Talía Cu.
  16. Web site: Sanoma Magazines Praha Introduces Marie Claire Czech . 2024-11-09 . www.sanoma.com . en.
  17. Web site: MARIE CLAIRE CZECH REPUBLIC RELAUNCHES WITH PREMIUM PRINT & NEW FOCUS ON DIGITAL & VIDEO Marie Claire International . 2024-11-09 . 2024.marieclaireinternational.com.
  18. Web site: September 1, 2003 . G+J stellt "Marie-Claire" ein . dead . https://web.archive.org/web/20100513021944/http://www.netzeitung.de/medien/253012.html . 13 May 2010 . May 18, 2017 . Netzeitung.de.
  19. Web site: Marie Claire Germany Marie Claire International . 2024-11-09 . www.marieclaireinternational.com.
  20. Web site: About Marie Claire International . 2024-11-09 . www.marieclaireinternational.com.
  21. Web site: Marie Claire Hong Kong Marie Claire International . 2024-11-09 . www.marieclaireinternational.com.
  22. Web site: Marie Claire Japan Marie Claire International . 2024-11-09 . www.marieclaireinternational.com.
  23. Web site: Marie Claire Korea Marie Claire International . 2024-11-09 . www.marieclaireinternational.com.
  24. Web site: Marie Claire Lower Gulf Marie Claire International . 2024-11-09 . www.marieclaireinternational.com.
  25. Web site: Marie Claire Hungary Marie Claire International . 2024-11-09 . www.marieclaireinternational.com.
  26. Web site: Marie Claire Group expands into Africa with the launch of Marie Claire Nigeria Marie Claire International . 2024-11-09 . www.marieclaireinternational.com.
  27. Web site: Marie Claire Russia Marie Claire International . 2024-11-09 . www.marieclaireinternational.com.
  28. Web site: Marie Claire Serbia to launch as a multi-media brand Marie Claire International . 2024-11-09 . www.marieclaireinternational.com.
  29. Web site: Marie Claire Switzerland Marie Claire International . 2024-11-09 . www.marieclaireinternational.com.
  30. Web site: Marie Claire Ukraine Marie Claire International . 2024-11-09 . www.marieclaireinternational.com.
  31. Web site: July 26, 2013 . Outlook to close down international titles - People, Geo and Marie Claire . dead . https://web.archive.org/web/20221002224955/http://www.bestmediainfo.com/2013/07/outlook-to-close-down-international-titles-people-geo-and-marie-claire/ . Oct 2, 2022 . Best Media Info.
  32. Web site: Pahwa . Nikhil . 2013-07-29 . On The State Of The Magazine Industry In India; Outlook Shuts Three Magazines . subscription . live . https://web.archive.org/web/20221129165112/https://www.medianama.com/2013/07/223-on-the-state-of-the-magazine-industry-in-india-outlook-shuts-three-magazines/ . Nov 29, 2022 . Medianama.
  33. Web site: 17 March 2009 . Farewell T3, Marie Claire, and Seventeen: You will be missed . live . https://web.archive.org/web/20130715051354/http://abuggedlife.com/2009/02/21/farewell-t3-marie-claire-and-seventeen-you-will-be-missed/ . 15 July 2013 . 25 June 2013 . Abugged life.
  34. Web site: Marie Claire Singapore . 2024-11-09 . catalogue.nlb.gov.sg.
  35. News: Marie Claire Editor Departing for Health Start-Up. Marikar. Sheila. 2019-12-09. The New York Times. 2019-12-09. en-US. 0362-4331. 9 December 2019. https://web.archive.org/web/20191209202027/https://www.nytimes.com/2019/12/09/style/marie-claire-editor-anne-fulenwider.html. live.
  36. Web site: Hopkins. Kathryn. 2021-05-11. Hearst Magazines Sells Marie Claire U.S. to Future. 2021-08-05. WWD. en-US. 5 August 2021. https://web.archive.org/web/20210805020844/https://wwd.com/business-news/media/hearst-magazines-sells-marie-claire-us-to-future-1234821242/. live.
  37. Web site: 'Marie Claire' U.S., the Print Magazine, Is No More . Fashionista . 10 September 2021 . 9 November 2021 . en . 3 November 2023 . https://web.archive.org/web/20231103181747/https://fashionista.com/2021/09/marie-claire-shutters-print . live .
  38. Web site: Advice for Finding Your Forward from the Marie Claire Power Trip . 16 November 2021 . 14 November 2022 . 14 November 2022 . https://web.archive.org/web/20221114201547/https://www.marieclaire.com/career-advice/power-trip-find-your-forward/ . live .
  39. Web site: Marie Claire launches new Beauty Changemakers print and digital issue . 14 November 2022 . 14 November 2022 . https://web.archive.org/web/20221114201551/https://www.futureplc.com/blog/marie-claire-launches-new-beauty-changemakers-print-and-digital-issue/ . live .
  40. Web site: Audience - Marie Claire Media Kit . 14 November 2022 . 14 November 2022 . https://web.archive.org/web/20221114201548/http://www.marieclairemk.com/r5/showkiosk.asp?listing_id=5748368 . live .
  41. Web site: Marie Claire to stop producing UK print magazine after November . Westbrook . Ian . . 10 September 2019 . 10 September 2019 . 10 September 2019 . https://web.archive.org/web/20190910220514/https://www.bbc.co.uk/news/business-49651603 . live .
  42. Web site: About Us . . 28 April 2021 . https://web.archive.org/web/20210310034239/https://www.aremedia.com.au/about-us/ . 10 March 2021 . live.
  43. Web site: Marie Claire Joins With Salesforce To Improve The Working Lives Of Aussie Women. B&T. 2019-03-08. 12 March 2019. 10 March 2019. https://web.archive.org/web/20190310225555/http://www.bandt.com.au/media/marie-claire-join-salesforce-improve-working-lives-aussie-women. live.
  44. Susan Chang. Mariko Morimoto. Western and Asian Models in Japanese Fashion Magazine Ads: The Relationship With Brand Origins and International Versus Domestic Magazines. Journal of International Consumer Marketing. 2009. 21. 3. 173–187. 10.1080/08961530802202701. 167309890.
  45. Web site: Japan's Marie Claire edition to end. The Japan Times. 1 July 2009. 1 July 2009. 15 July 2012. https://archive.today/20120715234157/search.japantimes.co.jp/cgi-bin/nn20090701b1.html. live.
  46. Web site: Chronicle of Japanese Fashion Magazines by Yuri Yokoi 12/12: Marie Claire Style with New Concept. fashion headline.
  47. Web site: De la mano de Editorial Perfil, llegó a la Argentina la revista Marie Claire. From the hand of Editorial Perfil, Marie Claire magazine arrived in Argentina. Perfil. March 2019. 2019-08-23. 7 March 2019. https://web.archive.org/web/20190307112310/https://www.perfil.com/noticias/medios/marie-claire-llego-argentina-editorial-perfil.phtml. live.
  48. Web site: Televisa ajusta Editorial, solo mantendrá títulos más leídos . Sentido Común . Jun 12, 2020 . live . https://web.archive.org/web/20200819102337/https://www.sentidocomun.com.mx/brevescs.phtml?id=83949 . Aug 19, 2020 .
  49. Web site: Confirma Editorial Televisa cierre de 5 publicaciones. 16 June 2020 . Intolerancia Diario . live . https://web.archive.org/web/20210622150704/https://intoleranciadiario.com/articles/2020/06/16/963435-confirma-editorial-televisa-cierre-de-5-publicaciones.html . Jun 22, 2021 .

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