Malabar (chewing gum) explained

Malabar
Country:	France
Creator:	Kréma
Type:	Chewing gum

Malabar is a French brand of chewing gum, launched in 1958 by Kréma. It is since 2017 owned by Eurazeo.

Famous for their long-running series of advertisements they first launched in 1958, it was not until 1969 that the mascot Mr. Malabar, a blond man wearing a yellow jersey emblazoned with an M surrounded by a red oval, came to represent the brand. The figure, created by designer Jean-René Le Moing^[1] ^[2] and later updated and maintained by Jean-Claude Poirier^[3], is no longer the central part of the gum's advertisements but is still present on its packages.^[4]

External links

Carambar&Co

Notes and References

Web site: Jean-René Le Moing . Lambiek . 24 December 2019 . 14 November 2024 . Malabar . Franck . He created the mascot of the gum brand Malabar in 1969, and drew 198 pantomime comic strips with the character..
Web site: Jean René LE MOING . 14 November 2024 . fr.
Web site: Malabar: l’histoire d’une marque française devenue culte . KULTT . 1 July 2022 . 14 November 2024 . Agathe . fr . Dans les années 80, c’est le dessinateur Jean-Claude Poirier (Supermatou) qui se charge de faire vivre les aventures de Mr Malabar à travers des petites BD et des pages A4 publicitaires. . In the 1980s, it was the cartoonist Jean-Claude Poirier (Supermatou) who took charge of bringing the adventures of Mr. Malabar to life through small comics and advertising pages..
Web site: 29 September 2022 . https://web.archive.org/web/20220929212652/http://www.la-veilleuse-graphique.fr/2011/03/17/la-mascotte-de-malabar-remplace-par-un-chat/ . La mascotte de Malabar remplacé par un chat? . 17 March 2011 . 14 November 2024 . LaVeilleuseGraphique . fr . dead . Le célèbre chewing-gum rose par lequel des milliers d’enfants ont appris à faire des bulles depuis des dizaines d’années à décidé que sa mascotte était dépassée et l’a remplacée par … un chat. . The famous pink chewing gum by which thousands of children have been learning to bubble for decades to decide that its mascot was overwhelmed and replaced it with ... a cat..