Make Up For Ever Explained

Make Up For Ever is a French cosmetics brand owned by LVMH.^[2] It was created in 1984 by make-up artist Dany Sanz.^{[3] [4]}

History

Make Up For Ever was founded in 1984 by make-up artist Dany Sanz. It provides cosmetics to many people, including professional make-up artists. LVMH acquired the brand in 1999 to expand its make-up services and developed the services to appeal to its customer base.

In 2004, Nicolas Cordier was named CEO and formed a manager/creator team with Sanz. The subsequent CEOs included Rachel Marouani (2017-2020),^[5] Gabrielle Rodriguez (2020-2023),^[6] and Charles-Henri Levaillant (2023-2024).^[7] As of 2024, the current CEO is Aline Burelier.^[8]

In 2002, Make Up For Ever Academy started in Paris, and has since expanded to New York, Shanghai, Hong Kong, Seoul, Singapore, Brussels, Helsinki and Nice.

Notes and References

1. Web site: About Sephora . Sephora . 5 June 2011 . dead . https://web.archive.org/web/20110717155533/http://www.sephora.com/help/about_sephora.jhtml . 17 July 2011 .
2. News: Analysis: Brand-hungry LVMH seeks new niche as Vuitton flags. Astrid. Wendlant. Pascale. Denis. Reuters. 7 October 2013. 8 November 2013.
3. Web site: Sites-MakeUpForEver-US-Site – MAKE UP FOR EVER.
4. News: Mirror, Mirror: Joy! Make Up For Ever comes to King of Prussia. https://web.archive.org/web/20131104070525/http://articles.philly.com/2013-08-01/entertainment/40919009_1_makeup-artist-gina-brooke-creamy-eye-shadows. dead. November 4, 2013. Elizabeth. Wellington. philly.com. 1 August 2013. 8 November 2013.
5. Web site: Ahssen . Sarah . Rachel Marouani appointed CEO of Make Up For Ever . 2024-07-20 . FashionNetwork.com . en-US.
6. Web site: Deslandes . Marion . Make Up For Ever appoints Gabrielle Rodriguez as CEO . 2024-07-20 . FashionNetwork.com . en-US.
7. Web site: Chitrakorn . Kati . LVMH reshuffles beauty leadership team as competition heats up . 2024-07-20 . voguebusiness.com . en-US.
8. Web site: Make Up For Ever . LVMH . 2024-07-20 . lvmh.com . en-US.