Robinson list explained

A Robinson list is an opt-out list of people who do not wish to receive marketing transmissions. The marketing can be via e-mail, postal mail, telephone, or fax. In each case, contact details will be placed on a blacklist. The name "Robinson" is derived from Robinson Crusoe, a fictional character shipwrecked and stranded for years on a remote island.[1]

Examples

!Country!Organization!Name!Excludes!Reference
BelgiumBelgian Association of MarketingRobinson list
United KingdomData & Marketing AssociationTelephone Preference ServicePhone
Mailing Preference Service (The MPS list)Mail
CanadaCanadian Radio-television and
Telecommunications Commission
National Do Not Call ListPhone
Canada PostConsumers' Choice programMail (unaddressed)
Addressed advertising reductionMail (addressed)
FinlandData & Marketing Association of FinlandMailing and telephone preference servicesMail, Phone
France
  • French: Liste orange
  • "Orange List"
ItalyItalian: [[Fondazione Ugo Bordoni]]
  • Italian: Registro Pubblico delle Opposizioni
  • "Public Registry of Oppositions"
SpainSpanish; Castilian: Asociación Española de Economía DigitalRobinson list
SwedenSwedish: NIX-Telefon
  • Swedish: NIX-registret
  • "The NIX registry"
Phone
United StatesFederal Trade CommissionNational Do Not Call RegistryPhone
AustraliaAustralian Communications and Media AuthorityDo Not Call RegisterPhone
New ZealandThe Marketing AssociationNew Zealand Name Removal ServiceMail, Phone
SingaporePersonal Data Protection CommissionDo Not Call RegistryPhone

See also

External links

Notes and References

  1. Book: Krafft . Manfred . International Direct Marketing: Principles, Best Practices, Marketing Facts . Hesse . Jürgen . Höfling . Jürgen . Peters . Kay . Rinas . Diane . 2007-10-14 . Springer Science & Business Media . 978-3-540-39632-1 . en. 134.