MTV Video Music Award for Best Afrobeats Video explained

MTV Video Music Award
for Best Afrobeats Video
Awarded For:Afrobeats music songs
Presenter:MTV
Country:United States
Year:2023
Holder:Tyla – "Water" (2024)
Most Nominations:Ayra Starr (2)
Burna Boy (2)
Website:VMA website

The MTV Video Music Award for Best Afrobeats Video award was first introduced at the MTV Video Music Awards in 2023.

Ayra Starr and Burna Boy currently hold the most nominated artist in this category, with two nominations each.

Recipients

2020s

Year! scope="col" style="width:230px;"
Winner(s)VideoNominees
Rema and Selena Gomez"Calm Down"[1]
Tyla"Water"[2]

Statistics

Artists with multiple nominations

2 nominations

Controversy

Tyla's official music video for her song "Water" was the winner at the 2024 MTV Video Music Awards for MTV Video Music Award for Best Afrobeats Video.[3] In her acceptance speech, Tyla chose to identify with South African "amapiano", distancing herself from Nigerian "afrobeats", which ended up causing mayhem on social media as Nigerian on-air personality Do2dtun went on to call Tyla a hypocrite for receiving the award for Best Afrobeats in the first place before identifying with Amapiano.[4]

Tyla was also heavily criticized on social media and by notable people such as American media personality Joe Budden, for not choosing to hold her award and instead giving it to rapper Lil Nas X, she stated "I’m not strong enough, please hold it for me, thank you I'm sorry." Many thought she was asking the person next to him, female singer Halle Bailey, known mononymously as Halle and labeled Tyla as "uppity african", a term meaning a person shows a great sense of entitlement.[5] [6] [7] Tyla later confirmed she wasn't, in a post on X stating "Y’all make everything weird… I was not asking my girl Halle… We just girls," Halle later responded saying "Exactly, love u babes congrats.” American rapper Cardi B also came to the singer's defense.[8] [9]

Notes and References

  1. Grein. Paul. Taylor Swift Is Top Nominee for 2023 MTV Video Music Awards (Complete List) . Billboard. August 8, 2023. August 8, 2023.
  2. Atkinson . Kaite . September 11, 2024 . Here's a Full List of 2024 MTV VMAs Winners (Updating Live) . September 12, 2024 . . en-US .
  3. Web site: VMA 2024: Tyla defeats Burna Boy, Ayra Starr, Tems, wins Best Afrobeats music video. Nosakhale. Akhimien. 12 September 2024. 17 September 2024. Premium Times.
  4. Web site: Tyla says she represents Amapiano after winning Afrobeats category at 2024 VMAs. Adeayo. Adebiyi. 12 September 2024. 17 September 2024.
  5. Web site: Ontong . Compiled by Joel . Cardi B and Joe Budden weigh in as Tyla's VMA win and Usher dance go viral . 2024-09-20 . Life . en-US.
  6. Web site: Mbatha . Mbali . So-called 'uppity African' Tyla shuts down haters as Victoria's Secret headliner . 2024-09-20 . City Press . en-US.
  7. Web site: 2024-09-17 . Cardi B defends Tyla against critics calling her ‘uppity African’ . TimesLIVE.
  8. Web site: Paul . Larisha . 2024-09-12 . No, Tyla Was Not Asking Halle Bailey to Hold Her VMA: 'Y'all Make Everything Weird' . https://web.archive.org/web/20240912152610/https://www.rollingstone.com/music/music-news/tyla-halle-bailey-vmas-weird-moment-1235100814/ . 2024-09-12 . 2024-09-19 . Rolling Stone . en-US.
  9. Web site: Tyla trolled for asking Halle Bailey to hold her award at the MTV VMAs . IOL.