MTV Hits | |
Closed Date: | (France) (Italy) (Russia) (South Africa) |
Picture Format: | 576i/480i SDTV |
Owner: | Paramount Networks EMEAA |
Replaced: | VIVA Hungary (Hungary) MTV Hits (Latin America) MTV Brand New (Germany & Netherlands) MTV Music 24 (South Africa) VH1 (Greece) MTV Hits (Australia) MTV Hits (UK) |
Replaced By: | MTV Hits France (France) Qwest TV (South Africa) |
Language: | English |
Headquarters: | London |
Sister Channels: | MTV Club MTV MTV Live MTV 80s MTV 90s MTV 00s |
MTV Hits is a pay television music video channel which carries current-day pop music videos ranging from 2010 until the present day. A pan-European network owned by Paramount Networks EMEAA, the network also has wide availability throughout Africa, Latin America and the Caribbean.
It ceased broadcasting in Benelux on 1 October 2017,[1] but came back on 1 February 2021 by replacing MTV Brand New.
Though the network started as exclusive to mainland of Europe, its broadcast range has expanded over time as successor companies Viacom and ViacomCBS wound down domestic versions of MTV Hits and other MTV networks due to budgetary concerns and the rise of streaming, including MTV Brand New in the Benelux region (1 February 2021) and Germany (6 January 2021), and local versions of MTV Hits in Latin America (5 August 2020), Australia (1 August 2023) and the UK & Ireland (1 August 2024). MTV's operations in Russia were wound down on 1 July 2021, including its domestic version of MTV Hits.[2]
Some versions of the network continue to feature local insertions for domestic advertising and teleshopping slots.
On 1 January 2025, MTV Hits will close in the Netherlands.[3]