Lux Style Awards Explained

Lux Style Awards
Current Awards:22nd Lux Style Awards
Awarded For:Excellence in media achievements
Presenter:Lux (soap)
Country:Pakistan
Network:PTV and Private Channels of Pakistan
Year:2002
Year2:2023

The Lux Style Awards is an award ceremony which has been held annually in Pakistan since 2002. The ceremony celebrates "style" in the Pakistani entertainment industry, such as cinema, television, fashion, music, sports and film industry. Categories have changed over the years, but most are awarded by panels of judges who are experts in the respective industries, with some "people's choice" awards in the film and TV categories.[1]

The ceremonies, which are televised, have usually been held in Karachi, but in some years have taken place in Lahore, Kuala Lumpur and Dubai.

History

The Lux Style Awards were created and developed in 2002 by Naheed Chowdhry, the female executive who headed the Unilever Lux team at the time,[2] in collaboration with Frieha Altaf, TV and event producer and former model.[3] [4] It is the largest annual awards ceremony held in Pakistan.[5] [6]

The ceremony was postponed in 2008 owing to security concerns and economic conditions, and it was decided to provide annual scholarships to students of the National College of Arts (TV and Film), National Academy of Performing Arts (Music), and to two fashion schools.[7]

Viewer's Choice Awards for best male and female actors had originally been added to engage audiences viewing the show. In 2019, it was decided to add critics' choice awards for these categories as well.[8] The Lux Awards have been televised in most years.[9]

Aminah Haq won Best TV Actress at 3rd Lux Style Awards for her performance in Mehndi. Many thought that Sania Saeed gave a better performance in Thori Si Mohabat that year, and the only reason she lost was that her play was broadcast by a private TV channel (Geo Entertainment). On the other hand, Mehndi was aired on PTV that was widely available all over the country and was more accessible for audiences. So, for 4th Lux Style Awards it was decided that there would be separate acting and play categories for terrestrial and satellite TV channels.[10]

Many celebrities pulled out their nominations from 18th Lux Style Awards in the wake of MeToo movement. Ali Zafar was nominated for Best Film and Best Film Actor that year, many celebrities took to social media to give their support towards Meesha Shafi who previously made sexual harassment allegations against Ali. They urged LSA jury to pull out his nominations. When the jury denied their request many decided not to be a part of the ceremony.[11]

Ceremonies

The following is a listing of all Lux Style Awards ceremonies since 2002.

CeremonyDateBest FilmVenue
18 February 2002 Tere Pyar Mein[12] Naval Base, Karachi
24 February 2003 Yeh Dil Aap Ka Huwa Expo Centre, Karachi
13 March 2004 Larki Punjaban Dubai, UAE
15 March 2005 Salakhain Expo Centre, Karachi
21 February 2006 Koi Tujh Sa Kahan
24 May 2007 Majajan Kuala Lumpur, Malaysia
29 October 2008 Khuda Kay Liye Expo Centre, Karachi
12 September 2009 Ramchand Pakistani
28 February 2010 Nach Ke Yaar Manana Expo Centre, Lahore
10 March 2011 Not Awarded Expo Centre, Karachi
16 September 2012 Bol
4 July 2013 Not Awarded Expo Centre, Lahore
4 December 2014 Zinda Bhaag Mövenpick, Karachi
30 September 2015 Na Maloom Afraad Expo Centre, Karachi
29 July 2016 Moor
19 April 2017 Actor in Law
20 February 2018 Punjab Nahi Jaungi Expo Centre, Lahore
7 July 2019 Cake Expo Centre, Karachi
17 December 2020Laal Kabootar Digital platform
9 October 2021Not Awarded Expo Centre, Karachi
24 November 2022Khel Khel MeinExpo Centre, Lahore
6 October 2023 Expo Centre, Karachi

Categories

Films

Television

Music

Fashion (Jury Voted)

Honorary

Defunct

See also

Notes and References

  1. News: The secrets behind the Lux Style Awards that nobody wants to talk about. Mehreen Hasan . 20 February 2018. Dawn. Pakistan. 4 January 2021.
  2. Web site: Naheed Chowdhry. On Frontiers. 2 May 2019.
  3. Web site: In Conversation With Frieha Altaf. SiddySays. 30 August 2015. 2 May 2019.
  4. Web site: Why the show must go on!. Haute. 30 November 2011. 2 May 2019.
  5. Web site: The Siddysays Winners Of Lux Style Awards 2019. SiddySays. 2 April 2019. 2 May 2019.
  6. Web site: 7 Major Highlights of LUX Style Awards 2018 Which Are Absolutely Unforgettable. parhlo. Zain . Kazi. 23 February 2018. 2 May 2019.
  7. News: Showbiz events latest casualty . https://web.archive.org/web/20110112100059/http://www.nation.com.pk/pakistan-news-newspaper-daily-english-online/Regional/Lahore/01-Aug-2008/Showbiz-events-latest-casualty/ . 12 January 2011 . Emanuel Sarfraz . 1 August 2008 . live . The Nation .
  8. Web site: The LSAs just introduced critics choice awards. Images Dawn. Maliha. Rehman. 11 December 2018. 2 May 2019.
  9. Web site: IMDb. Results for 'lux style awards'. 2 May 2019.
  10. Web site: Rehman . Maliha . 2018-02-26 . Does the Mahira-Mehwish controversy mean the Lux Style Awards should be overhauled? . 2022-06-30 . Images . en.
  11. Web site: 2019-04-01 . Controversies mar LSA 2019 nominations . 2022-06-30 . The Express Tribune . en.
  12. Web site: Lux Style Awards 2002 – Winners. https://web.archive.org/web/20030715233015/http://www.luxstyleawards.com/winners/winners2002.htm . 2003-07-15 . 15 June 2002. luxstyleawards.com website. 5 January 2021.

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