Lovevery Explained

Lovevery
Founders:Jessica Rolph
Roderick Morris
Hq Location City:Boise, Idaho
Hq Location Country:U.S.
Type:Private
Industry:Toys
Products:educational toys, books, games

Lovevery is an American company based in Boise, Idaho[1] that produces Montessori-inspired toys and play-kit subscription boxes for children. It is a certified B Corporation.[2]

Description

Lovevery produces educational toys, books, and games via play-kit subscription boxes "designed to meet the developmental needs and brain development of toddlers and babies".[3] The toys, produced in consultation with child development experts, physical therapists,[4] and cognitive developmental psychologists,[5] follow the Montessori educational model.[6] [7]

The company offers subscription boxes and off-the-shelf toys from birth through age five;[8] [9] age-appropriate play kits are sent to subscribers every two to three months.[10] Play guides with each product suggest play ideas and developmental milestones,[11] and a parenting app also accompanies the subscription.[12] Lovevery's products are made from organic and sustainably-sourced materials.[13] [14] [15]

Lovevery products are also available at Target and other retailers.

The company is headquartered in Boise, Idaho and

Lovevery was founded in 2015 by Jessica Rolph[16] and Roderick Morris.[17] [18]

In 2019, Maveron led a $20 million funding cycle for Lovevery, along with Google Ventures and the Chan Zuckerberg Initiative.[19] In October 2021, Lovevery raised $100 million in new investments, led by TCG. Other investors include Reach Capital, SoGal Ventures,[20] as well as the Collaborative Fund.[21]

In 2023, Lovevery launched music play kits and online courses aimed at parents. Course Packs are on-demand web and app-based lessons that guide parents through major transitional childhood moments.[22]

Awards

Notes and References

  1. Web site: 2020-06-30. Boise startup grows with line of toys and products for babies and toddlers. 2022-01-03. BoiseDev. en-US.
  2. Web site: Rasmussen . Patty . 2021-11-16 . 6 Certified B Corporations to Support This Holiday Season . HowStuffWorks . en.
  3. Web site: Biron. Bethany. Russell. Melia. MacColl. Margaux. 23 of the most promising startups aimed at consumers of 2021, according to top VCs. subscription. Business Insider. en-US. What it does: Lovevery is a subscription-based toy company designed to meet the developmental needs and brain development of toddlers and babies.
    Why it's on the list: "Lovevery provides kits and other products including block toys that come with activities specific to a child's developmental stage," Li said..
  4. Web site: Ro. Lauren. 2021-01-13. The Best (Nice-Looking) Play Mats for Babies and Kids, According to Experts. The Strategist. en-us.
  5. Web site: Frommer. Dan. 2021-05-29. How Lovevery became new parents' go-to subscription box. The New Consumer.
  6. Web site: day. Don. 2021-08-26. Boise startup brings its toys to Target stores. BoiseDev. en-US.
  7. Web site: Felton. Kathleen. Parents Are Obsessed With Lovevery's Toys — And Now You Can Get Them at Target. What to Expect. en.
  8. Web site: Segran. Elizabeth. 2019-05-03. These beautifully designed toys are good for kids' brain development. Fast Company. en-US.
  9. Web site: Campbell. Deena. 2021-05-28. The Best Kid Subscription Boxes That Are Actually Fun. Essence. en-US.
  10. Web site: Bines. Ari. 2021-05-24. A pediatric occupational therapist weighs in on the best products to help your baby move. In The Know. en-US.
  11. Web site: Grigonis. Hillary. 2021-04-08. The Lovevery baby gym skips the annoying music and flashy colors, but it sustains my son's attention longer than others we've tried. Insider. en-US.
  12. Web site: 2021-10-28. Bringing Science-Backed Products and Educational Resources to Parents. Chan Zuckerberg Initiative. en-US.
  13. Web site: Play Kits Subscription Program. 2022-01-03. Lovevery. en.
  14. Web site: 2021-04-01. Where to Get Those Rainbow Toys Every Celebrity Baby Has: Lovevery. PEOPLE.com. en.
  15. Web site: 2021-11-16. 6 Certified B Corporations to Support This Holiday Season. 2022-01-03. HowStuffWorks. en.
  16. Web site: 2021. Jessica Rolph is on Inc.'s 2021 Female Founders 100 list. January 3, 2022. Inc.com. en.
  17. Web site: Shoenthal. Amy. Lovevery Announces Play Kit Expansion Through Age Three. Forbes. en. 2021-07-08.
  18. Web site: 2020-06-30. Boise startup grows with line of toys and products for babies and toddlers. BoiseDev. en-US. Daly. Anna.
  19. Web site: 2019-10-16. Lovevery Raises $20 Million to Support Early Childhood Learning Toys - EdSurge News. 2022-01-03. EdSurge. en.
  20. News: Driebusch. Corrie. 2021-10-28. WSJ News Exclusive Trendy Baby-Toy Maker Lovevery Gets $800 Million Valuation. en-US. Wall Street Journal. subscription. 2022-01-03. 0099-9660. Lovevery raised $100 million in its latest funding round, valuing the trendy subscription toy company at more than $800 million and setting it up for an initial public offering in the next two years.The Series C funding round was led by venture firm TCG, with additional money from existing investors Reach Capital, the Chan Zuckerberg Initiative, Google Ventures and SoGal Ventures..
  21. Web site: Loktev. Lauren. 2018-07-25. Collab+Sesame Just Became Lovevery's Biggest institutional Investor. Here's Why.. 2022-01-04. Collaborative Fund.
  22. Web site: Daniels . Melissa . 2023-10-17 . Why Lovevery is getting in the courses business . 2024-11-26 . Modern Retail . en.
  23. Web site: 2021. The Play Gym by Lovevery, Parents choice gold award. January 3, 2022. Parents' Choice Foundation.
  24. Web site: Toys That Evolve With Your Baby. Time Magazine. Berman. Eliza.
  25. Web site: 2018. Play Mat with Activity Arch, The Play Gym by Lovevery. January 3, 2022. red-dot.org. The Play Gym connects a sophisticated pedagogical approach and functionality to a charming and colourful design that facilitates learning and brings new interest into the nursery..
  26. Web site: 2020. Children's Toy, The Block Set. January 3, 2022. red-dot.org. Charming with its sustainable concept to accompany children's development, The Block Set also pleases with its material and colour language..
  27. Web site: LaBarre. Suzanne. 2019-09-09. The Best Educational Design of 2019. January 3, 2022. fastcompany.com.
  28. Web site: 2021-06-30. EY Announces Winners for the Entrepreneur of the Year 2021 Utah Region Award. January 2, 2022. ey.com.

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