List of online marketplaces explained

This is a non-exhaustive list of online marketplaces.

NameLocationIndustryYear LaunchedTotal Financing ($)Business Model
  1. of Service Professionals
Global Alexa page ranking
Airbnbdata-sort-value="US, CA, San Francisco" San Francisco, CA, USHome rental2008
  • Fees charged to home owners
  • Fees charged to renter
358[1]
data-sort-value="China, Hangzhou" Hangzhou, China Consumer products2010
Amazon Marketplacedata-sort-value="US, WA, Seattle" Seattle, WA, USConsumer, business, and industrial products1999
  • Fees charged to sellers
10[2]
Amazon.com Home Servicesdata-sort-value="US, WA, Seattle" Seattle, WA, USHome services2014
  • 10-15% of the project value [3]
10
As seen on TVdata-sort-value="US, FL, Clearwater" Clearwater, FL, USConsumer Products2015 16,536[5]
Avvodata-sort-value="US, WA, Seattle" Seattle, WA, USLegal services 200660,500,000[6]
  • Premium subscription for attorneys.[7]
  • Access to legal advice for consumers.[8]
185,000[9] 5,006[10]
eBaydata-sort-value="US, CA, San Jose" San Jose, CA, USAny product1995
  • 10-15% fees to seller
41[11]
Etsydata-sort-value="US, NY, Brooklyn" Brooklyn, NY, USConsumer and hand made products2005
  • Fees charged to sellers
168[12]
Farmigodata-sort-value="US, CA, Palo Alto" Palo Alto, CA, USFarm products200926,000,000
  • 35% mark-up
120[13]
Fiverrdata-sort-value="Israel, Tel Aviv" Tel Aviv, IsraelCreative services2010110,000,000[14] [15]
  • Marketplace for creative digital services sold as Gigs. Millions of Gigs available from Sellers to Buyers.
  • Fiverr charges a flat 20% fee to the Seller.
398[16]
Flipkartdata-sort-value="India" IndiaConsumer Products20077,700,000[17] [18]
  • B2C (business to consumer model)
105[19]
Freeads.co.ukdata-sort-value="UK" UKOnline classifieds1996
  • Fees for upgraded ads and featured placements
47,484[20]
Freelancerdata-sort-value="Australia, Sydney" Sydney, AustraliaFreelance marketplace, Online outsourcing, Employment website20091,506[21]
Freightosdata-sort-value="Hong Kong" Hong KongInternational freight201250,000,000
  • SaaS-Enabled Marketplace model
130,130[22]
Gumtreedata-sort-value="UK, London" London, UKOnline classifieds2000
  • Buy, sell and wanted marketplace using both free and paid classifieds ads.
  • Fees to upgrade ad listing.
155,158[23] 1,105[24]
Gumroaddata-sort-value="US, CA, San Francisco" San Francisco, CA, USCreative services2011
  • Marketplace for creative digital services.
  • Gumroad charges a flat 10% fee to the Seller.
HomeAdvisordata-sort-value="US, CO, Golden" Golden, CO, USHome improvement1999
  • Lead generation (for home improvement contractors)
5,908[25]
Hum Martdata-sort-value="Pakistan, Karachi" Karachi, PakistanHome Improvement2018398
Jetsuitedata-sort-value="US, CA, Irvine" Irvine, CA, USPrivate jet charter2006
  • The company has steered away from advertising as an “air taxi” with shared rides and began focusing solely on private charter flights.
Maker's Rowdata-sort-value="US" USManufacturing20121,000,000[26]
Nettement Chicdata-sort-value="France" FranceFashion2012
Openbaydata-sort-value="US, MA, Boston" Boston, MA, USAutomotive Repair and Maintenance Services 20128,000,000[27]
  • Openbay+ automotive services subscription program for Openbay partner customers, paid by partner.
99,349[28]
PakWheelsdata-sort-value="Pakistan, Punjab, Lahore" Lahore, Punjab, PakistanCar Shopers and Sellers2003
Pinduoduodata-sort-value="China, Shanghai" Shanghai, ChinaAgriculture, general consumer products2015
Sheindata-sort-value="China, Nanjing" Nanjing, ChinaFast fashion2008
Shpockdata-sort-value="Austria, Vienna" Vienna, AustriaLocal classifieds 2012
Skreeneddata-sort-value="US, OH, Columbus" Columbus, OH, USOn-Demand Apparel & Housewares 2006
  • Skreened artists set up a free account and earn a commission that they set on every order.
46,247[29]
Taskrabbitdata-sort-value="US, CA, San Francisco" San Francisco, CA, USSmall jobs 200837,700,000
  • Taskrabbit earns a commission on every transaction they broker.
19,840[30]
Temudata-sort-value="China" ChinaConsumer products2022
Thumbtackdata-sort-value="US, CA, San Francisco" San Francisco, CA, USLocal services2008148,200,000[31]
  • Charging service provider for increased access to leads
240,000[32] 4,073[33]
Udemydata-sort-value="US, WA, Silicon Valley" Silicon Valley, CA, USe-learning2010
  • Marketplace for teachers to create and offer courses
  • Earns commission for s* Marketplace for teachers to create and offer coursestudents tuition fee
518[34]
Upworkdata-sort-value="US, CA, Mountain View" Mountain View, CA, USFreelancers2015
  • Fees charged to contractors and employer
528[35]
Vetsterdata-sort-value="Canada, ON, Toronto" Toronto, ON, CanadaVeterinary Telemedicine2020
  • Fees charged to veterinarians and pet owners
Zocdocdata-sort-value="US, NY, New York City" New York, NY, USMedical care 200797,900,000
  • Subscription to scheduling system software
6,665[36]

Notes and References

  1. Web site: Airbnb.com Traffic, Demographics and Competitors - Alexa. www.alexa.com. en. 2018-01-24. 2018-04-30. https://archive.today/20180430182311/https://www.alexa.com/siteinfo/airbnb.com. dead.
  2. Web site: Amazon.com site overview . . 2019-06-07 . 2016-04-03 . https://web.archive.org/web/20160403034253/http://www.alexa.com/siteinfo/amazon.com . dead .
  3. Howe, Neil (16 June 2015). “Why Home Services Marketplaces Offer More Than Just Renovations”. Forbes. Retrieved 16 June 2015.
  4. As Seen On TV Partner Program. “As Seen On TV Seller Fees”
  5. Web site: SeenOnTV.com . . 2015-05-19 . 2016-03-05 . https://web.archive.org/web/20160305104654/http://www.alexa.com/siteinfo/seenontv.com . dead .
  6. Cook, John (15 April 2014). “Legal marketplace Avvo accelerates with $37.5M, eyes international expansion and new products”. GeekWire. Retrieved 15 June 2015.
  7. See Avvo Pro site page at: http://www.avvo.com/avvo-pro.
  8. See Avvo Advisor site page at: https://advisor.avvo.com
  9. Company Press Release (23 October 2014). “The first app and online service to deliver fast, affordable legal help from experienced lawyers anytime, anywhere”. Avvo.com. Retrieved 15 June 2015.
  10. Web site: Avvo.com site overview . . 2015-05-15 . 2016-03-05 . https://web.archive.org/web/20160305054659/http://www.alexa.com/siteinfo/avvo.com . dead .
  11. Web site: Ebay.com Traffic, Demographics and Competitors - Alexa. www.alexa.com. en. 2018-01-24. 2018-01-25. https://web.archive.org/web/20180125020145/https://www.alexa.com/siteinfo/ebay.com. dead.
  12. Web site: Etsy.com Traffic, Demographics and Competitors - Alexa. www.alexa.com. en. 2018-01-24. 2018-01-25. https://web.archive.org/web/20180125020041/https://www.alexa.com/siteinfo/etsy.com. dead.
  13. Web site: Adams . Susan . Farmigo Thought It Could Kill Off Supermarkets. Here's What It's Trying Next . 2023-03-28 . Forbes . en.
  14. Fiegerman, Seth (11 August 2014). “Fiverr Raises $30 Million to Grow the Gig Economy”. Mashable. Retrieved 16 June 2015.
  15. Sawers, Paul (11 November 2015). "Fiverr raises $60 million and removes $5 minimum charge to help lure freelancers online". VentureBeat via Business Insider
  16. Web site: Fiverr.com site overview . . 2016-05-15 . 2016-03-20 . https://web.archive.org/web/20160320113116/http://www.alexa.com/siteinfo/fiverr.com . dead .
  17. Web site: Walmart is keeping the faith in its $16 billion investment. Chitty. Tom. 2018-12-13. CNBC. en. 2019-12-03.
  18. News: Ten years on, here's what flipped the fate of Flipkart. Thomas. Anu. 2018-09-27. The Economic Times. 2019-12-03.
  19. Web site: flipkart.com Competitive Analysis, Marketing Mix and Traffic - Alexa. www.alexa.com. 2019-12-03. 2019-10-29. https://web.archive.org/web/20191029094501/https://www.alexa.com/siteinfo/flipkart.com. dead.
  20. Web site: freeads.co.uk - Worth and traffic estimation Freeads.co.uk - Classified ads, place Free Ads . 2022-12-06 . www.statshow.com.
  21. Web site: Freelancer.com site overview . . 2016-01-09 . 2016-03-04 . https://web.archive.org/web/20160304235531/http://www.alexa.com/siteinfo/freelancer.com . dead .
  22. Web site: Freightos.com Traffic, Demographics and Competitors - Alexa. www.alexa.com. en. 2018-01-07. 2018-01-07. https://web.archive.org/web/20180107174857/https://www.alexa.com/siteinfo/freightos.com. dead.
  23. Web site: Gumtree - Services for hire . gumtree. en-US. 2017-08-02.
  24. Web site: Gumtree.com Traffic, Demographics and Competitors - Alexa. www.alexa.com. en. 2017-08-02. 2017-07-07. https://web.archive.org/web/20170707123822/http://www.alexa.com/siteinfo/gumtree.com. dead.
  25. Web site: Homeadvisor.com site overview . . 2015-05-15 . 2016-03-05 . https://web.archive.org/web/20160305052237/http://www.alexa.com/siteinfo/homeadvisor.com . dead .
  26. Web site: To Give U.S. Manufacturing A Boost, Maker's Row Gets $1M From Index, Comcast, Alexis Ohanian & More . 19 July 2013 .
  27. News: Openbay Raises $8M Series A to Grow Headcount & Expand Internationally.
  28. Web site: Openbay.com site overview . . 2018-12-14 . 2018-12-15 . https://web.archive.org/web/20181215121014/https://www.alexa.com/siteinfo/openbay.com . dead .
  29. Web site: Skreened.com site overview . . 2015-07-24 . 2016-03-05 . https://web.archive.org/web/20160305044209/http://www.alexa.com/siteinfo/skreened.com . dead .
  30. Web site: Taskrabbit.com site overview . . 2015-05-16 . 2016-03-05 . https://web.archive.org/web/20160305053546/http://www.alexa.com/siteinfo/taskrabbit.com . dead .
  31. Web site: How Thumbtack Plans To Be Your One-Stop Local Services Shop For Plumbers, Chefs And Belly Dancers. Ryan. Mac. Forbes.
  32. News: Local Services Marketplace Thumbtack Raises $4.5 million.
  33. Web site: Thumbtack.com site overview . . 2015-05-16 . 2016-03-05 . https://web.archive.org/web/20160305002110/http://www.alexa.com/siteinfo/thumbtack.com . dead .
  34. Web site: Alexa rank for Udemy.com. Alexa.com. 5 February 2016. 24 January 2016. https://web.archive.org/web/20160124051810/http://www.alexa.com/siteinfo/udemy.com. dead.
  35. Web site: Upwork.com Traffic, Demographics and Competitors - Alexa. www.alexa.com. en. 2018-01-24. 2019-07-15. https://web.archive.org/web/20190715132539/https://www.alexa.com/siteinfo/upwork.com. dead.
  36. Web site: Zocdoc.com site overview . . 2015-05-15 . 2016-03-04 . https://web.archive.org/web/20160304222128/http://www.alexa.com/siteinfo/zocdoc.com . dead .

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