List of most-liked Instagram posts explained

This list of most-liked Instagram posts contains the top 20 posts by number of likes on the photo and video-sharing social networking service Instagram.

The most-liked post is of the Argentine footballer Lionel Messi and his teammates celebrating the 2022 FIFA World Cup win at Lusail Stadium in Lusail, Qatar, which has been liked by over 75 million different accounts. Uploaded on December 18, 2022, the post shows Messi lifting his first World Cup Trophy after Argentina's win over France in the final. It is also the most liked post of all time across all social media platforms.

History

On January 4, 2019, the account @world_record_egg posted a photo of an egg with the specific purpose of surpassing the then most-liked Instagram post, a picture of Kylie Jenner's daughter with 18.6 million likes.[1] The photo of the egg was originally taken by Serghei Platanov, who then posted it to Shutterstock on June 23, 2015, with the title "eggs isolated on white background."[2] The creator of the @world_record_egg account was Chris Godfrey, an advertising creative, and his friends CJ Brown and Alissa Khan-Whelan.[3] [4]

On January 14, 2019, the egg post became the most-liked post on Instagram, to which the egg's account owner wrote "This is madness. What a time to be alive."[5] Jenner responded with a video on Instagram of her cracking an egg open with the caption: "Take that little egg."[6] Platanov was surprised by his photo's popularity, writing, "Egg is just an egg."

On December 18, 2022, footballer Lionel Messi posted a carousel with photos of him lifting the FIFA World Cup Trophy and celebrating with his teammates after winning the 2022 FIFA World Cup with Argentina, which reached 10 million likes within the first 39 minutes of its sharing.[7] The following day, the post became the most-liked Instagram post in the first 24 hours of its sharing, with 50 million likes.[8] [9] On December 20, 2022, the post reached over 56 million likes, surpassing the previous record held by @world_record_egg.[10] [11] [12]

Within 48 hours of Messi posting, the Instagram post had surpassed 64 million likes, and in doing so, it became the most-liked social media post ever across all social media platforms, by overtaking the most-liked post on YouTube, the music video for the song "Despacito", which had reached 50.2 million likes, and the most-liked post on TikTok, a video uploaded by Bella Poarch featuring her lip-syncing to the song "Sophie Aspin Send", which had reached 60.3 million likes.[13] [14] This also meant that it became the first ever post on Instagram to reach 60 and 70 million likes, achieving that in just 3 days since it was posted.[15]

Top 20

Lionel Messi and Cristiano Ronaldo make up 14 out of the top 20 most-liked posts, with posts mainly released around the 2022 FIFA World Cup.

RankAccount nameOwnerPost descriptionPostLikes
(millions)		Date posted
(UTC)
1Celebrating winning the 2022 FIFA World Cuphttps://www.instagram.com/p/CmUv48DLvxd/75.0
2Photo of an egghttps://www.instagram.com/p/BsOGulcndj-/60.9
3Lionel Messi in bed with the FIFA World Cup Trophyhttps://www.instagram.com/p/CmYyND_OYMl/54.1
4Lionel Messi and Cristiano Ronaldo playing chess, advertising for Louis Vuittonhttps://www.instagram.com/p/ClJqW1ZtmIl/42.1
5Lionel Messi on an airplane with the FIFA World Cup Trophyhttps://www.instagram.com/p/CmWkQIrNiwK/41.5
6Celebrating the 2022 FIFA World Cup win in Argentinahttps://www.instagram.com/p/CmcjUz3tXBa/34.0
7

Al Nassr FC		Announcement of Cristiano Ronaldo joining Al Nassr FChttps://www.instagram.com/p/Cmzn4-LMjt2/33.8
8liz_6Reel of a sunsethttps://www.instagram.com/reel/CvkWer_gHCf/?igshid=MTc4MmM1YmI2Ng==33.7
9https://www.instagram.com/p/CmB-vaEoR5z/33.6
10Final post before his deathhttps://www.instagram.com/p/Bi-hISIghYe/33.6
11Lionel Messi and Cristiano Ronaldo playing chess, advertising for Louis Vuittonhttps://www.instagram.com/p/ClJqVDBtRsq/32.4
12

Pregnancy announcementhttps://www.instagram.com/p/CVk29cSI-2E/32.0
13Post in remembrance of Peléhttps://www.instagram.com/p/Cmw4CjNrctl/31.8
14Taking off animal masks in front of animal mothershttps://www.instagram.com/reel/C30RmkANa_S/?igsh=M2hnOTJlbWVoZTk131.3
15After 2022 FIFA World Cup match against Croatiahttps://www.instagram.com/p/CmH8ipUshrd/29.3
16Cristiano Ronaldo being presented to Al Nassr FC fanshttps://www.instagram.com/p/Cm9uevXrF-e/27.5
17Friendly match against PSGhttps://www.instagram.com/p/CnnK6WZLHNB/27.4
18Happy birthday post to Tom Hollandhttps://www.instagram.com/p/CeRFBGPrNq8/26.2
19Post in remembrance of Peléhttps://www.instagram.com/p/Cmw6mZLL24z/25.6
20Kylian Mbappé signing with Real Madrid CFhttps://www.instagram.com/k.mbappe/p/C7wzCIWiZxM/?img_index=125.5
As of

Non-football related

Most-liked Instagram posts posted by non-footballers.

Historical most-liked posts

The following table lists posts that were once the most-liked post on Instagram.

Account nameOwnerPost descriptionPostLikes
(millions)		Date posted
(UTC)		Date achieved
(UTC)		Days held
Lionel MessiCelebrating winning the 2022 FIFA World Cuphttps://www.instagram.com/p/CmUv48DLvxd/75.0
Chris GodfreyPhoto of an egghttps://www.instagram.com/p/BsOGulcndj-/60.9[16]
Kylie JennerFirst photo of her daughterhttps://www.instagram.com/p/Be3rTNplCHf/17.8[17]
Pregnancy announcementhttps://www.instagram.com/p/BP-rXUGBPJa/10.6[18]
Coca-Cola advertisementhttps://www.instagram.com/p/BHF4NdhhOmc/6.6[19]
Kiss with Selena Gomezhttps://www.instagram.com/p/BDJwd9XAvho/4.0[20]
Heart-shaped hairdohttps://www.instagram.com/p/3H0-Yqjo7u/3.5[21]
Wedding kiss with Kanye Westhttps://www.instagram.com/p/ogSSO6uS9C/2.2[22]
Hug with Selena Gomezhttps://www.instagram.com/p/ivU7U4gvo1/2.12014
Photo with Will Smithhttps://www.instagram.com/p/dAu7UPgvn0/1.32013[23]
Photo with his siblingshttps://www.instagram.com/p/ckl6t/0.22012[24]

See also

Notes and References

  1. Web site: Earnest . Malik . January 11, 2019 . An egg plans to dethrone Kylie Jenner as most liked Instagram post . live . https://web.archive.org/web/20190203134201/https://fox5sandiego.com/2019/01/11/an-egg-plans-to-dethrone-kylie-jenner-as-most-liked-instagram-photo/ . February 3, 2019 . January 13, 2019 . Fox 5 San Diego.
  2. Web site: Shamsian . Jacob . January 16, 2018 . The guy who took a photo of an egg that broke Instagram's world record is shocked it became a meme: 'Egg is just an egg' . live . https://web.archive.org/web/20190119174357/https://www.thisisinsider.com/world-record-egg-instagram-photographer-interview-meme-2019-1 . January 19, 2019 . January 17, 2019 . Insider.
  3. News: Bromwich . Jonah Engel . Maheshwari . Sapna . February 3, 2019 . Meet the Creator of the Egg That Broke Instagram . en-US . . live . February 4, 2019 . https://web.archive.org/web/20190206103916/https://www.nytimes.com/2019/02/03/style/world-record-egg-instagram.html . February 6, 2019.
  4. Web site: Delahunty . Stephen . February 4, 2020 . World Record Egg team launches agency backed by Blurred and Tin Man . live . https://web.archive.org/web/20200328134025/https://www.prweek.com/article/1672822/world-record-egg-team-launches-agency-backed-blurred-tin-man . March 28, 2020 . February 9, 2020 . PRWeek.
  5. News: Monika Barton . January 14, 2019 . 'This is madness' - Picture of an egg beats Kylie Jenner for most liked Instagram post ever . . live . January 14, 2019 . https://web.archive.org/web/20190114153211/https://www.newshub.co.nz/home/entertainment/2019/01/this-is-madness-picture-of-an-egg-beats-kylie-jenner-for-most-liked-instagram-post-ever.html . January 14, 2019.
  6. Web site: Michelle Broder Van Dyke . January 13, 2019 . A Picture Of An Egg Beat Kylie Jenner For The Most Liked Instagram Of All Time . live . https://web.archive.org/web/20190114044532/https://www.teenvogue.com/story/instagram-account-egg-trying-break-kylie-jenner-most-liked-photo-record . January 14, 2019 . January 14, 2019 . . BuzzFeed News.
  7. Web site: Fenton . James . 19 December 2022 . Lionel Messi's first Instagram post after World Cup win set to break records . 19 December 2022 . Pundit Arena . December 19, 2022 . https://web.archive.org/web/20221219215220/https://punditarena.com/football/james-fenton/lionel-messi-instagram-world-cup/ . live .
  8. Web site: Badenhausen . Kurt . 19 December 2022 . Lionel Messi hits 400M followers on Instagram, photo becomes most-liked. . 20 December 2022 . Sportico . December 19, 2022 . https://web.archive.org/web/20221219215220/https://www.sportico.com/personalities/athletes/2022/lionel-messi-instagram-400m-followers-most-liked-post-1234698928/ . live .
  9. Web site: Cons . Roddy . 19 December 2022 . Lionel Messi sets all-time Instagram record . 20 December 2022 . . December 20, 2022 . https://web.archive.org/web/20221220153342/https://en.as.com/soccer/lionel-messi-sets-all-time-instagram-record-n/ . live .
  10. News: Hassan . Beril Naz . 20 December 2022 . Lionel Messi's World Cup Instagram post breaks record to become most-liked ever . 20 December 2022 . Yahoo! Sports . December 20, 2022 . https://web.archive.org/web/20221220100302/https://uk.sports.yahoo.com/news/messi-world-cup-instagram-post-081118403.html . live .
  11. Web site: Punt . Dominic . 20 December 2022 . Messi lifting World Cup becomes most liked Instagram post ever . 20 December 2022 . . December 20, 2022 . https://web.archive.org/web/20221220153338/https://www.guinnessworldrecords.com/news/2022/12/messi-lifting-world-cup-becomes-most-liked-instagram-post-ever-730705 . live .
  12. Web site: Gerken . Tom . 20 December 2022 . Lionel Messi World Cup Instagram post is most-liked ever . 20 December 2022 . . December 20, 2022 . https://web.archive.org/web/20221220153338/https://www.bbc.com/news/technology-64003233 . live .
  13. Web site: Corbella . Enrique . 21 December 2022 . Messi beats the record of likes in the history of all social media: Beats TikToker Bella Poarch . 21 December 2022 . . December 21, 2022 . https://web.archive.org/web/20221221171536/https://www.marca.com/en/world-cup/2022/12/21/63a2e057e2704eee1b8b4585.html . live .
  14. Web site: Navlakha . Meera . 21 December 2022 . Lionel Messi's Instagram post is the most liked thing on social media – ever . 21 December 2022 . . December 21, 2022 . https://web.archive.org/web/20221221231027/https://mashable.com/article/lionel-messi-instagram-record-egg . live .
  15. News: Hassan . Jennifer . 21 December 2022 . Lionel Messi's World Cup win becomes most liked Instagram post ever . 21 December 2022 . . December 21, 2022 . https://web.archive.org/web/20221221165205/https://www.washingtonpost.com/lifestyle/2022/12/21/lionel-messi-instagram-egg-most-liked/ . live .
  16. An Egg Dethrones Kylie Jenner & Travis Scott's Baby for Most Liked Instagram Photo Ever. Ashley. Tasimone. January 14, 2019. Billboard. April 10, 2019. https://web.archive.org/web/20190410110551/https://www.billboard.com/articles/news/8493277/egg-kylie-jenner-stormi-most-liked-instagram-photo-record. live. January 14, 2019.
  17. Kylie Jenner's Stormi Photo Tops Beyonce's Pregnancy Reveal as Most-Liked Instagram Post Ever. Billboard. June 18, 2018. https://web.archive.org/web/20180618002552/https://www.billboard.com/articles/news/8098647/kylie-jenner-stormi-photo-most-liked-instagram-post. live. September 27, 2021.
  18. Unterberger. Andrew. Beyonce Pregnancy Photo Breaks Selena Gomez Record for Most-Liked Instagram Pic. February 1, 2017. Billboard. July 31, 2018. https://web.archive.org/web/20180731041635/https://www.billboard.com/articles/columns/pop/7677102/beyonce-pregnancy-instagram-selena-gomez-most-liked. live. January 12, 2019.
  19. Craddock. Lauren. Selena Gomez Tops Justin Bieber for Most-Liked Instagram Photo Ever. July 12, 2016. Billboard. August 13, 2018. https://web.archive.org/web/20180813140020/https://www.billboard.com/articles/columns/pop/7438130/selena-gomez-most-liked-instagram-photo-justin-bieber. live. January 12, 2019.
  20. Stutz. Colin. Justin Bieber & Selena Gomez Throwback Pic Is Now Instagram's Most-Liked. May 4, 2016. Billboard. December 22, 2018. https://web.archive.org/web/20181222083156/https://www.billboard.com/articles/columns/pop/7356948/justin-bieber-selena-gomez-instagram-most-liked. live. January 12, 2019.
  21. Stutz. Colin. Kendall Jenner Breaks Kanye West & Kim Kardashian's Instagram Record. June 26, 2015. Billboard. June 17, 2018. https://web.archive.org/web/20180617231700/https://www.billboard.com/articles/columns/pop-shop/6612911/kendall-jenner-kanye-west-kim-kardashian-instagram-record. live. January 12, 2019.
  22. Web site: Nessif. Bruna. Kim Kardashian's Wedding Photo Breaks Instagram Record For Most Likes—Sorry, Justin Bieber!. May 29, 2014. E! News. April 16, 2018. https://web.archive.org/web/20180416124726/http://www.eonline.com/news/546725/kim-kardashian-s-wedding-photo-breaks-instagram-record-for-most-likes-sorry-justin-bieber. live. January 12, 2019.
  23. Web site: Rodriquez. Salvador. Justin Bieber rules Instagram with most liked photo of 2013. Los Angeles Times. December 13, 2013. February 3, 2022. https://web.archive.org/web/20220203025636/https://www.latimes.com/business/technology/la-fi-tn-justin-bieber-instagram-most-liked-photo-2013-20131213-story.html. live. February 3, 2022.
  24. Web site: Shontell. Alyson. This Is The Most Liked Instagram Picture Of All Time. January 5, 2012. Business Insider. April 21, 2021. https://web.archive.org/web/20210421165343/https://www.businessinsider.com/most-liked-instagram-picture-2012-1. live. March 9, 2021.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "List of most-liked Instagram posts".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2025, A B Cryer, All Rights Reserved. Cookie policy.