List of UK political slogans explained

In the United Kingdom, political slogans and memorable phrases are used during election campaigns to put across messages and rally support.^{[1] [2]} Slogans used by political parties often centre around current issues of the day or policies they wish to address.

Referendums relating to the EEC and EU

1975 EEC membership referendum

In deciding whether to remain or leave the single market, parties rallied behind "Yes" and "No" messages.

Yes Conservative Britain's New Deal in Europe [3] Labour Party Europe YES

2016 EU membership referendum

In 2016 the United Kingdom's referendum on membership of the European Union saw political parties align into two camps; Leave and Remain. Messages on the Leave side focused on themes such as regaining sovereignty and the benefits of leaving the EU, while the Remain sides argued benefits of staying and the dangers of leaving.

Leave Vote Leave Let's Take Back Control [4] UKIP We Want Our Country Back Believe in Britain [5] [6]

Remain Britain Stronger in Europe Stronger, Safer and Better Off [7] Green Party of England and Wales Yes to Europe [8] Labour Party Labour In for Britain [9] Liberal Democrats Liberal Democrats #INtogether [10]

General elections

1979 general election

	Party	Slogans
National	Conservative	Labour Isn't Working Don't just hope for a better life, vote for one	[11]
	Ecology	Politics for Life
	Labour Party	The Labour Way is the Better Way	[12]
	Liberal Party	Go Liberal The Real Fight is for Britain	[13]
	National Front	It's Our Country Let's Win It Back	[14]

1983 general election

	Party	Slogans
National	Conservative	The Challenge of Our Times	[15]
	Green Party of England and Wales
	Labour Party	The New Hope for Britain	[16]
	SDP–Liberal Alliance	Working Together for Britain

1987 general election

	Party	Slogans
National	Conservative	The Next Moves Forward
	Labour Party	Britain will win with Labour
	SDP–Liberal Alliance	Britain United: The Time Has Come

1992 general election

	Party	Slogans
	BNP	Fight Back!
National	Conservative	The Best Future for Britain
	Labour Party	It's time to get Britain working again
	Liberal Democrats	Changing Britain for good

1997 general election

	Party	Slogans
National	Conservative	New Labour, New Danger You Can Only Be Sure With The Conservatives
	Green Party of England and Wales
	Labour Party	Britain Deserves Better New Labour, New Life for Britain	[17]
	Liberal Democrats	Make the Difference
	UK Independence Party	A Real Alternative	[18]
Scotland	Scottish Green Party	A Green vision of Scotland
	Scottish National Party	Yes We Can
Wales	Plaid Cymru	The Best for Wales
Northern Ireland	Alliance Party of Northern Ireland
	Democratic Unionist Party	Democracy – Not Dublin Rule
	Green Party in Northern Ireland
	People Before Profit Alliance
	Sinn Féin	A New Opportunity for Peace
	Social Democratic and Labour Party
	Ulster Unionist Party

2001 general election

	Party	Slogans
	BNP	Where We Stand
National	Conservative	Time for common sense
	Green Party of England and Wales	Reach for the future
	Labour Party	Ambitions for Britain
	Liberal Democrats	Freedom Justice Honesty
	UK Independence Party
Scotland	Scottish Green Party
	Scottish National Party	We stand for Scotland
Wales	Plaid Cymru
Northern Ireland	Democratic Unionist Party	Leadership to Put Things Right!
	Sinn Féin	Sinn Féin Delivering Real Change
	Social Democratic and Labour Party	It's Working – Let's Keep Building
	Ulster Unionist Party	Don't turn back the clock Don't let them wreck it

2005 general election

	Party	Slogans
National	Conservative	Vote for Change Are you thinking what we're thinking?	[19]
	Green Party of England and Wales	The Real Choice for Real Change
	Labour Party	Forward, not back	[20]
	Liberal Democrats	The Real Alternative
	UK Independence Party	We Want Our Country Back	[21]
Scotland	Scottish National Party	Let's Make Scotland Matter
Wales	Plaid Cymru
Northern Ireland	Alliance Party of Northern Ireland	Alliance Works
	Democratic Unionist Party	Leadership That's Working
	Green Party in Northern Ireland
	People Before Profit Alliance
	Sinn Féin
	Social Democratic and Labour Party	A Better Way to a Better Ireland
	Ulster Unionist Party	Simply British

2010 general election

	Party	Slogans
National	Conservative	Vote for change
	Green Party of England and Wales	Fair is Worth Fighting For
	Labour Party	A future fair for all
	Liberal Democrats	Change that works for you
	UK Independence Party	Empowering the People	[22]
Scotland	Scottish Green Party
	Scottish National Party	Elect a local champion	[23]
Wales	Plaid Cymru
Northern Ireland	Alliance Party of Northern Ireland
	Democratic Unionist Party	Let's Keep Northern Ireland Moving Forward
	Green Party in Northern Ireland
	People Before Profit Alliance
	Sinn Féin	Peace Equality Jobs Unity
	Social Democratic and Labour Party	For Your Future
	Traditional Unionist Voice
	Ulster Unionist Party

2015 general election

	Party	Slogans
National	Conservative	Strong Leadership, A Clear Economic Plan And A Brighter, More Secure Future
	Green Party of England and Wales	For the Common Good	[24]
	Labour Party	Britain can be better A better plan, a better future
	Liberal Democrats	Stronger Economy. Fairer Society. Opportunity for Everyone.	[25]
	UK Independence Party	Believe in Britain
Scotland	Scottish Green Party
	Scottish National Party	Stronger for Scotland	[26]
Wales	Plaid Cymru	Working for Wales	[27]
Northern Ireland	Alliance Party of Northern Ireland	Working for You at Westminster	[28]
	Democratic Unionist Party	Step Not Back
	Green Party in Northern Ireland	For the Common Good	[29]
	People Before Profit Alliance
	Sinn Féin	Equality Not Austerity
	Social Democratic and Labour Party	Prosperity not Austerity	[30]
	Traditional Unionist Voice
	Ulster Unionist Party

2017 general election

	Party	Slogan
National	Conservative	Forward, Together Strong and Stable	[31] [32]
	Green Party of England and Wales	A Green Party for a Confident and Caring Britain The Green Guarantee
	Labour Party	For the Many, not the Few	[33]
	Liberal Democrats	Change Britain's Future	[34]
	UK Independence Party	Britain Together	[35]
Scotland	Scottish Green Party	Our Future is Green	[36]
	Scottish National Party	Stronger for Scotland
Wales	Plaid Cymru	Defending Wales	[37]
Northern Ireland	Alliance Party of Northern Ireland	Change Direction
	Democratic Unionist Party	Standing Strong For Northern Ireland	[38]
	Green Party in Northern Ireland	PuttingYouFirst	[39]
	People Before Profit Alliance	People Before Profit	[40]
	Sinn Féin	Standing up for Equality, Rights, Irish Unity	[41]
	Social Democratic and Labour Party	Taking Our Seats Taking a Stand	[42]
	Traditional Unionist Voice	Drain the Swamp	[43]
	Ulster Unionist Party	For A Stronger, Better Union	[44]

2019 general election

	Party	Slogan
National	Conservative	Get Brexit Done. Unleash Britain's Potential. Britain Deserves Better	[45]
	Green Party of England and Wales	Leading the Fight for Climate Action, a People's Vote, a Fair Society for All	[46]
	Labour Party	It's Time for Real ChangeRebuilding Britain For The Many Not The Few	[47]
	Liberal Democrats	Stop Brexit. Build a Brighter Future	[48]
	The Brexit Party	Change Politics for Good	[49]
	UK Independence Party	Time To Get On With Brexit!
Scotland	Scottish Greens
	Scottish National Party	It's Time to Choose Our Own Future
Wales	Plaid Cymru	Wales, It's Us / Ni yw Cymru
Northern Ireland	Alliance Party of Northern Ireland	Demand Better
	Democratic Unionist Party	Let’s get Northern Ireland Working Again
	Green Party in Northern Ireland
	Sinn Féin	Time for Unity
	Social Democratic and Labour Party	Stop Boris Stop Brexit
	Ulster Unionist Party	Northern Ireland needs a change let’s change together

2024 general election

	Party	Slogan	Ref.
National	Conservatives	Clear Plan. Bold Action. Secure Future	[50]
	Green Party of England and Wales	Real Hope. Real Change.	[51]
	Labour Party	Change.	[52]
	Liberal Democrats	For A Fair Deal	[53]
	Reform UK	Britain Needs Reform	[54]
	Workers Party GB	Britain Deserves Better	[55]
Scotland	Alba Party	YES to Scottish Independence	[56]
	Scottish Greens	Vote Like Our Future Depends On It	[57]
	Scottish National Party	A Future Made In Scotland	[58]
Wales	Plaid Cymru	For fairness, for ambition, for Wales.	[59]
Northern Ireland	Alliance Party of Northern Ireland	Leading Change for Everyone	[60]
	Democratic Unionist Party	Making NI Work	[61]
	Green Party in Northern Ireland	Greener, Cleaner, Fairer	[62]
	Sinn Féin	Strong Leadership, Positive Change	[63]
	Traditional Unionist Voice	Restore the Union	[64]
	Ulster Unionist Party	Vote for Change. Vote Ulster Unionist	[65]

Senedd elections

1999 National Assembly for Wales election

Party	Slogan	Welsh Translation
Labour Party in Wales	New Labour, New Wales Working Hard for Wales Standing Up for Wales	Llafur Newydd, Cymru Newydd Gweithio'n Galed Dros Gymru Sefyll Dros Gymru	[66] [67] [68] [69]
Welsh Conservatives	Fair Play for All	Chwarae Teg i Bawb	[70]
Plaid Cymru	A New Beginning for Wales	Dechreuad Newydd i Gymru	[71] [72]
Welsh Liberal Democrats	Liberate Wales from One-Party Rule	Rhyddhau Cymru o Reol Un Blaid	[73] [74]

2003 National Assembly for Wales election

Party	Slogan	Welsh Translation
Welsh Labour	Clear Red Water Working Together for Wales Welsh Labour: The True Party of Wales	Dŵr Doch Clir Gweithio Gyda'n Gilydd dros Gymru Llafur Cymru: Gwir Blaid Cymru	[75] [76] [77]
Welsh Conservatives	Fighting for the Vulnerable	Ymladd dros y Diamddiffyn	[78]
Welsh Liberal Democrats	Led by Labour, Driven by the Liberal Democrats 100 Lib Dem Policies Delivered in Coalition	Arweinir gan Lafur, Wedi'i Yrru gan y Democratiaid Rhyddfrydol 100 o Bolisïau Democratiaid Rhyddfrydol yn Cael eu Cyflwyno Mewn Clymblaid	[79] [80]

2007 National Assembly for Wales election

Party	Slogan	Welsh Translation
Welsh Labour	Building a Better Wales	Adeiladu Cymru Well	[81]
Welsh Conservatives	Vote Welsh Conservative for a Change	Pleidleisiwch y Ceidwadwyr Cymreig dros Newid	[82]
Plaid Cymru	Make a Difference! Kick Labour Into Touch	Gwneud Gwahaniaeth! Ciciwch Lafur Mewn Cysylltiad	[83]
Welsh Liberal Democrats	A Fair, Green Future	Dyfodol Teg, Gwyrdd	[84]

2011 National Assembly for Wales election

Party	Slogan	Welsh Translation
Welsh Labour	Standing Up for Wales	Sefyll Dros Gymru
Welsh Conservatives	A New Voice for Wales	Llais Newydd i Gymru	[85]
Plaid Cymru	For a Better Wales	Dros Gymru Well	[86]
Welsh Liberal Democrats	Wales Can Do Better	Gall Cymru Yn Wneud Yn Well	[87]

2016 National Assembly for Wales election

Party	Slogan	Welsh Translation
Welsh Labour	Together for Wales	Gyda'n gilydd dros Gymru	[88] [89]
Welsh Conservatives	Real Change with the Welsh Conservatives	Newid Gwirioneddol Gyda'r Ceidwadwyr Cymreig	[90]
Plaid Cymru	The Change Wales Needs	Y Newid sydd ei Angen ar Gymru
Welsh Liberal Democrats	A Wales That Works For You	Cymru Sy'n Gweithio i Chi	[91]
UK Independence Party	A Strong Voice for Wales	Llais Cryf i Gymru
Wales Green Party	For People, for Planet, for Wales	Dros Bobl, Dros y Blaned, Dros Gymru	[92]

2021 Senedd election

Party	Slogan	Welsh Translation
Welsh Labour	Build Back Fairer Moving Wales Forward If You Value It, Vote for It	Adeiladu'n ôl Tecach Symud Cymru Ymlaen Caru Fe, Cadwch E	[93] [94] [95] [96] [97]
Welsh Conservatives	Let's Build a Better Wales: More Jobs. Better Hospitals. First Class Schools.	Awn Ati i Adeiladu: Mwy o Swyddi. Ysbytai Gwell. Ysgolion Rhagorol.	[98] [99] [100]
Plaid Cymru	Vote for Wales Time for Change Don't Want a Tory for a Neighbour? Vote Plaid Cymru Not Labour.	O Blaid Cymru Amser i Newid Ddim Eisiau Tori i Gymydog? Pleidleisiwch Plaid Cymru Nid Llafur.	[101] [102] [103] [104]
Welsh Liberal Democrats	Putting Recovery First Put Recovery First Community Politics	Gwneud Adfywio yn Flaenoriaeth Adfywio Yw'n Blaenoriaeth Gwleidyddiaeth Gymunedol	[105] [106] [107]
Reform UK	Changing Politics for Good	Newid Gwleidyddiaeth er Da	[108]
UK Independence Party	Scrap the Senedd Wales Forever, Britain Together Fed Up With Politicians? Vote to Put Them Out of a Job.	Diddymu'r Senedd Cymru Am Byth, Prydain Yn Un Wedi cael llond bol ar wleidyddion? Pleidleisiwch i'w Rhoi Allan o Swydd.	[109] [110] [111]
Wales Green Party	Transform Wales	Trawsnewid Cymru	[112]
Propel	Better for Wales Wales Needs Champions Not Politics as Usual	Gwel i Gymru Mae Cymru Angen Pencampwyr Nid Gwleidyddiaeth fel Arfer	[113] [114]
Gwlad	Not Left, Not Right, Just Welsh	Ddim Yn Chwith, Ddim Yn Dde, Dim Ond Cymraeg	[115]

Scottish Parliament elections

1999 Scottish Parliament election

Party	Slogan
Scottish Labour	Building Scotland's Future	[116]
Scottish Conservatives	Scotland First	[117]
Scottish National Party	Enterprise, compassion and democracy	[118]
Scottish Liberal Democrats	Raising the Standard	[119]
Scottish Socialist Party
Scottish Greens	Caring for Scotland	[120]

2003 Scottish Parliament election

Party	Slogan
Scottish Labour	On Your Side
Scottish Conservatives	Time to Do Something About It
Scottish National Party	Release our Potential
Scottish Liberal Democrats	Make the Difference Fresh Thinking for Four More Years	[121] [122]
Scottish Socialist Party	For a free socialist republic	[123]
Scottish Greens

2007 Scottish Parliament election

Party	Slogan
Scottish Labour	Building Scotland
Scottish Conservatives
Scottish National Party	It’s time to move forward.
Scottish Liberal Democrats
Scottish Socialist Party	People not Profit	[124]
Scottish Greens	Act Now: Choose a Green Future	[125]

2011 Scottish Parliament election

Party	Slogan
Scottish Labour	Building Scotland
Scottish Conservatives	Common Sense for Scotland	[126]
Scottish National Party	Re-elect a Scottish Government Working for Scotland	[127]
Scottish Liberal Democrats	Jobs and economic growthExcellence in educationKeeping services local
Scottish Socialist Party
Scottish Greens

2016 Scottish Parliament election

Party	Slogan
Scottish Labour	Invest in Scotland's Future
Scottish Conservatives	A Strong Opposition - A Stronger Scotland
Scottish National Party	Re-elect a Scottish Government Working for Scotland
Scottish Liberal Democrats	Be the best again.
Scottish Socialist Party
Scottish Greens	A better Scotland needs a bolder Holyrood

2021 Scottish Parliament election

Party	Slogan
Scottish Labour	National Recovery Plan
Scottish Conservatives	Rebuild Scotland	[128]
Scottish National Party	Scotland's Future
Scottish Liberal Democrats	Put Recovery First	[129]
Scottish Socialist Party
Scottish Greens	Our Common Future	[130]

Northern Ireland Assembly elections

1998 Northern Ireland Assembly

Party	Slogan
Alliance Party of Northern Ireland	Agenda for Change	[131]
Democratic Unionist Party	Democracy - not Dublin rule!
Green Party Northern Ireland
Social Democratic and Labour Party	Now, Say Yes To A Future Together
Sinn Fein	For Real Change - Building a New Ireland
Ulster Unionist Party	Together Within the Union

2003 Northern Ireland Assembly

Party	Slogan
Alliance Party of Northern Ireland	Alliance Works
Democratic Unionist Party	Fair Deal
Green Party Northern Ireland	Meeting the Challenges Seizing the Opportunities
Social Democratic and Labour Party	Reshaping Government, Rebuilding Public Services
Sinn Fein	Agenda for Government
Ulster Unionist Party	Tthe Future not the Past

2007 Northern Ireland Assembly

Party	Slogan
Alliance Party of Northern Ireland	Alliance Works
Democratic Unionist Party	Getting it Right
Green Party Northern Ireland	For all our futures
Social Democratic and Labour Party	Let's deliver real progress
Sinn Fein	Delivering for Ireland's Future
Ulster Unionist Party	For All of Us

2011 Northern Ireland Assembly

Party	Slogan
Alliance Party of Northern Ireland	Alliance Works
Democratic Unionist Party	Moving Forward
Green Party Northern Ireland	Economy for People and Planet
Social Democratic and Labour Party	Uniting People - Building Prosperity
Sinn Fein	Leadership Across Ireland
Ulster Unionist Party	It's time to make Stormont work - for you

2016 Northern Ireland Assembly

Party	Slogan
Alliance Party of Northern Ireland	Forward. Faster.
Democratic Unionist Party	Our Plan for Northern Ireland
Green Party Northern Ireland
Social Democratic and Labour Party	Build a Better Future
Sinn Fein	Better With Sinn Féin
Ulster Unionist Party	Make It Work

2017 Northern Ireland Assembly

Party	Slogan
Alliance Party of Northern Ireland	How to change Northern Ireland. For Good.
Democratic Unionist Party	Standing Strong for Northern Ireland
Green Party Northern Ireland
Social Democratic and Labour Party	Taking Our Seats, Taking A Stand
Sinn Fein	Better With Sinn Féin
Ulster Unionist Party	Standing Strong for Northern Ireland

2022 Northern Ireland Assembly

Party	Slogan
Alliance Party of Northern Ireland	Together We Can
Democratic Unionist Party	Real Action on the Issues that Matter to You',
Green Party Northern Ireland	It's Time.
Social Democratic and Labour Party	People First
Sinn Fein	Working For All, Ag obair do chách
Ulster Unionist Party	Making Northern Ireland Work

Notes and References

1. News: Election slogans reveal there's only one party trying to win a majority. Pringle. Benedict. 3 May 2017. Campaign. 5 June 2017.
2. News: What makes a good political slogan?. Mullins. Amy. 5 August 2013. The Guardian. 5 May 2017.
3. Web site: Ephemera From The 1975 European Referendum. 23 June 2016. 6 June 2017.
4. News: EU referendum: Boris Johnson fires up the Brexit juggernaut. Deacon. Michael. 11 March 2017. The Telegraph. 6 June 2017.
5. News: 'We want our country back' Farage rallies troops ahead of 'Independence Day' Brexit vote. Reynolds. Leda. 26 April 2016. The Daily Express. 6 June 2017.
6. News: Nigel Farage's appeal to Britons: believe in Britain. Farage. Nigel. 11 February 2015. The Daily Telegraph. 25 June 2017.
7. News: The people hoping to persuade UK to vote to stay in the EU. 13 June 2016. BBC News. 6 June 2017.
8. Web site: If You Want To Go Fast, Go Alone. If You Want To Go Far, Go Together. 2 June 2016. Green Party Sheffield. 25 June 2017.
9. News: Corbyn launches Labour In for Britain campaign battlebus. 11 May 2016. The Daily Telegraph. 25 June 2017.
10. Web site: EURef: Campaign logos to download and use. dead. https://web.archive.org/web/20160327124227/http://www.libdemvoice.org/euref-campaign-logos-to-download-and-use-49838.html. 2016-03-27.
11. News: They said Labour isn't working. Now Saatchi & Saatchi works for Labour. McSmith. Andy. 14 September 2007. The Independent. London. 1 January 2013.
12. Web site: From Loony Left to Neo-Thatcherism. Kennard. Claire. 17 August 2015. clairekennard.co.uk. 5 June 2017.
13. News: Election 2015: Classic campaign posters. Atkinson. Emma. 15 April 2015. BBC. 6 June 2017.
14. Web site: BNP Founder John Tyndall Found Dead At Home. Getty Images. 6 June 2017.
15. Web site: Party Manifestos. politicsresources.net. 6 June 2017.
16. Web site: StackPath . 2022-10-24 . www.hatads.org.uk.
17. http://www.politicsresources.net/area/uk/man/lab97.htm new Labour because Britain deserves better
18. News: From the archives: Farage on UKIP from 1997. BBC News. 6 June 2017.
19. Web site: 2005 Party manifestos. politicsresources.net. 6 June 2017.
20. News: At-a-glance: Labour election manifesto. 12 April 2010. BBC. 6 May 2017.
21. News: Ukip launches manifesto. Jeffery. Simon. 15 April 2005. The Guardian. 6 June 2017.
22. News: At-a-glance: UKIP general election manifesto. 13 April 2010. BBC. 6 June 2017.
23. Web site: Party manifestos and election websites. politicsresources.net. 6 June 2017.
24. Web site: For the Common Good. Green Party of England and Wales. 5 June 2017.
25. Web site: Stronger Economy. Fairer Society. Opportunity for Everyone. 5 June 2017. Liberal Democrats.
26. Web site: Stronger for Scotaland. Scottish National Party. 5 June 2017. https://web.archive.org/web/20150518172922/http://votesnp.com/docs/manifesto.pdf. 18 May 2015. dead.
27. Web site: Plaid Cymru General Election Manifesto 2015. Plaid Cymru. 6 June 2017.
28. Web site: Manifesto. Alliance Party of Northern Ireland. 6 June 2017.
29. Web site: Previous Manifestos. Green Party in Northern Ireland. 6 June 2017.
30. Web site: PROSPERITY NOT AUSTERITY. SDLP. 5 June 2017.
31. Web site: "strong leadership", a "clear economic plan" and a "brighter, more secure future".. Conservative Party. 5 June 2017.
32. News: 'Strong and stable' – Why politicians keep repeating themselves. Moseley. Tom. 27 April 2017. BBC News. 6 June 2017.
33. Web site: The Labour Party manifesto 2017. Labour Party. 25 January 2023.
34. Web site: Change Britain's Future. live. https://web.archive.org/web/20200606161301/https://d3n8a8pro7vhmx.cloudfront.net/themes/5909d4366ad575794c000000/attachments/original/1495020157/Manifesto-Final.pdf?1495020157. 6 June 2020. 6 June 2020.
35. Web site: Believe in Britain. UK Independence Party. 5 June 2017.
36. Web site: Our Future is Green. Scottish Green Party. 5 June 2017.
37. Web site: Plaid Cymru Acrion Plan 2017. Plaid Cymru - Party of Wales. 5 June 2017.
38. Web site: STANDING STRONG FOR NORTHERN IRELAND. Democratic Unionist Party. 5 June 2017. https://web.archive.org/web/20170609125713/http://dev.mydup.com/images/uploads/publications/DUP_Wminster_Manifesto_2017_v5.pdf. 9 June 2017. dead.
39. Web site:
    1. Puttingyoufirst
    . Green Party in Northern Ireland. 5 June 2017.
40. Web site: People Before Profit Alliance 2017. People Before Profit Alliance. 6 June 2017. https://web.archive.org/web/20170222114514/http://www.peoplebeforeprofit.ie/wp-content/uploads/2017/02/PBP-Manifesto-Assembly-Elections-2017.pdf. 22 February 2017. dead.
41. Web site: Equality Not Austerity. 20 April 2015 . Sinn Féin. 5 June 2017.
42. Web site: Taking Our Seats Taking a Stand. Social Democratic and Labour Party. 6 June 2017.
43. Web site: Drain the Swamp. Traditional Unionist Voice. 5 June 2017.
44. Web site: FOR A STRONGER, BETTER UNION. Ulster Unionist Party. 5 June 2017.
45. 'Get Brexit Done.' The Slogan That Won Britain's Election. Billy. Perrigo. 13 December 2019. 28 September 2020. Time.
46. Web site: Green Party, Fighting for Climate Action. If not now, when?. Green Party of England and Wales.
47. Web site: Launch of the Labour Party Manifesto 2019 - "It's Time For Real Change". 21 November 2020. 28 September 2020. The Labour Party.
48. Web site: Stop Brexit. Build a brighter future.. Liberal Democrats. 31 October 2020. 28 September 2020.
49. News: General election 2019: Brexit Party pledges 'political revolution'. 22 November 2019. BBC News.
50. Web site: Our Manifesto for You Conservatives . 2024-09-14 . www.conservatives.com . en.
51. Web site: Our 2024 General Election Manifesto . 2024-09-14 . Green Party . en-GB.
52. Web site: Change . 2024-09-14 . The Labour Party . en-GB.
53. Web site: For a Fair Deal . 2024-09-14 . www.libdems.org.uk . en-gb.
54. Web site: Reform UK . 2024-09-14 . Reform UK . en.
55. Web site: Workers Party Manifesto - Britain Deserves Better . 14 September 2024.
56. Web site: READ NOW: ALBA Party Manifesto 2024 - ALBA . Alba Party.
57. Web site: Vote Like Our Future Depends On It . 2024-09-14 . Scottish Greens . en.
58. Web site: SNP . the . 2024-06-19 . SNP 2024 Manifesto: A Future Made in Scotland . 2024-09-14 . Scottish National Party . en-US.
59. Web site: Manifesto . 2024-09-14 . The Party of Wales . en.
60. Web site: 2024 Westminster Manifesto . 2024-09-14 . Alliance Party . en.
61. Web site: Our Policies Democratic Unionist Party . 2024-09-14 . DUP . en.
62. Web site: Our policies - Green Party Northern Ireland . 14 September 2024 . Green Party Northern Ireland.
63. Web site: Sinn-Fein-Westminster-Election-Manifesto-2024.pdf . 14 September 2024 . Sinn Féin.
64. Web site: Layout 1 . 14 September 2024 . Traditional Unionist Voice.
65. Web site: Manifestos . 14 September 2024 . Ulster Unionist Party.
66. News: 4 May 1999 . Only Labour . 1 August 2024 . South Wales Evening Post.
67. News: Jones . Emma . 26 March 1999 . Labour's free travel pledge for elderly . 1 August 2024 . South Wales Evening Post.
68. News: Watt . Nicholas . 15 March 1999 . Labour goes to war in Wales . 1 August 2024 . The Guardian.
69. News: Walters . Brian . 17 March 1999 . Gloves off as Labour gears up for war . 1 August 2024 . South Wales Evening Post.
70. News: 14 July 2019 . Former Welsh Conservative leader Rod Richards dies aged 72 . 1 August 2024 . ITV News.
71. News: Hencke . David . 7 April 1999 . Polls give Plaid Cymru a hope of toppling Labour . 1 August 2024 . The Guardian.
72. News: 6 April 1999 . Nationalists start Welsh campaign . 1 August 2024 . BBC News.
73. News: Nifield . Philip . Speed . Nick . 7 April 1999 . Lib Dems focus on transport services . 1 August 2024 . South Wales Echo.
74. News: 9 April 1999 . Only we can be trusted - chief . 1 August 2024 . South Wales Evening Post.
75. Scully . Roger . Jones . Richard Wyn . 2004 . Must Plaid lose? . Agenda . Summer 2004 . 60 . 1 August 2024.
76. Book: Hough . Dan . Devolution and Electoral Politics . Jeffery . Charlie . 2006-05-28 . Manchester University Press . 978-0-7190-7330-4 . 32 . en . 1 August 2024.
77. Book: Osmond . John . Birth of Welsh Democracy: The First Term of the National Assembly for Wales . Jones . James Barry . Institute of Welsh Affairs . 2003 . 978-1-871726-94-7 . 171 . en . 1 August 2024.
78. News: Crump . Eryl . 18 April 2003 . Tory AM election scuffle . 1 August 2024 . North Wales Live.
79. News: Maguire . Kevin . 25 April 2003 . Battle for Wales begins in earnest . 1 August 2024 . The Guardian.
80. Evans . Adam B . 2015 . The squeezed middle? The Liberal Democrats in Wales and Scotland: A post-coalition reassessment . Scottish Affairs . 24 . 2 . 163–186 . 10.3366/scot.2015.0065 . 1 August 2024.
81. News: Williamson . David . 13 January 2011 . Labour 'standing up for Wales' in election slogan . 1 August 2024 . Wales Online.
82. News: Shipton . Martin . 3 March 2007 . Welsh Tories unveil slogan for change as conference gears up for May election . 1 August 2024 . Wales Online.
83. News: Withers . Matt . 30 April 2011 . Ieuan Wyn Jones - judge Plaid on its record . 1 August 2024 . Wales Online.
84. News: 2 May 2007 . Final push for votes on last lap . 1 August 2024 . BBC News.
85. News: Bodden . Tom . 5 March 2011 . Nick Clegg and David Cameron to rally Welsh troops in Cardiff . 1 August 2024 . North Wales Live.
86. News: 7 March 2011 . Plaid Cymru launches election campaign slogan . 1 August 2024 . Wales Online.
87. News: Powys . Betsan . Betsan Powys . 13 April 2011 . Out of the box . 1 August 2024 . BBC News.
88. News: 15 February 2016 . Welsh Labour commit to funding more apprenticeships . 1 August 2024 . ITV News.
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