Limeroad Explained
Limeroad is an Indian online marketplace,[2] owned by V-Mart Retail.[3] The company is based in Gurugram, Haryana.
It is India's first women's social shopping website.[4] [5] It deals in clothing and accessories for women, men and kids.[6] [7] The portal allows its users to create their own look on a virtual scrapbook by using its products and also allows users to earn from the scrapbook they create.[8] [9]
Background
Limeroad was founded in 2012 by Suchi Mukherjee, Manish Saksena and Ankush Mehra as a fashion marketplace for women.[3] [10] [11] The company's name is inspired from Grand Trunk Road.[12] [13]
The company raised US$5 million Series A round of funding from Matrix Partners and Lightspeed Venture Partners in 2012[14] followed by Series B round US$15 million in 2014[15] and Series C round US$30 million from Tiger Global, Lightspeed Venture Partners and Matrix Partners in 2015.[16]
In 2016, Limeroad came into partnership with the Madhya Pradesh Government's M.P. Laghu Udyog Nigam (MPLUN) to promote handloom and handicraft products online in India.[17] Limeroad competes with e-commerce companies such as Amazon, Flipkart and Snapdeal, Myntra, Jabong, Roposo, Wooplr and Voonik.[8]
Awards
| Year | Award(s) | Awarding organisation | Result | Ref. |
|---|
| 2015 | Coolest Start-up of the year | Business Today (India) | | [18] |
| 2015 | Infocom Woman of the Year - Digital Business | INFOCOM | | [19] |
| 2016 | Unicorn Start-up Award | NDTV | | [20] |
| 2017 | ET Startup Award | | | | |
See also
Notes and References
- News: Anand . Shelly . You need the fighter gene to succeed: Limeroad CEO is Suchi Mukherjee . . 2016-04-18.
- News: Non-Conformist Fashionista . . 2016-10-07.
- News: Chopra . Arushi . LimeRoad FY 2016 revenue more than doubles . Mint . 2016-11-17.
- News: Sangwan . Sujata . LimeRoad Thrives Amidst A Bloodbath . . 2017-03-07.
- News: Singh . Priyanka . India's first social shopping platform exclusively for women Limeroad.com . . 2013-05-23.
- News: Mukherjee . Jui . We're in the business of dopamine: LimeRoad . . 2018-06-17.
- News: LimeRoad aims to revolutionise online shopping for men . . 2016-05-30.
- News: Chengappa . Sangeetha . Fashion e-tailer Limeroad to empower 1.5 lakh women entrepreneurs . . 2018-01-20.
- News: Chaudhary . Apurva . Limeroad Allows Users To Earn From Its Scrapbook Feature . Medianama.com . 2013-09-27.
- News: Khan . Taslima . Different Looks . . 2015-06-21.
- News: मैग्जीन में छपी ज्वैलरी देखकर आया बिजनस आइडिया, अब अरबों का टर्नओवर . . 2017-02-07 . Hindi.
- News: Ram . Vidya . Limeroad: The new age Grand Trunk Road of fashion . . 2015-11-02.
- News: Sachitanand . Rahul . How discovery startups like Limeroad, Wooplr, Tripoto are catching both consumers & investors' interest . . 2015-04-05.
- News: Russel . Jon . India's LimeRoad, a new and innovative social commerce site for women, lands $5m Series A funding . Thenextweb . 2012-10-23.
- News: Shu . Catherine . Indian Fashion Discovery Site LimeRoad Lands $15M Series B . . 2014-05-08.
- News: Shu . Catherine . LimeRoad, A Fashion Scrapbooking Site Based In India, Scoops Up $30M Series C . . 2015-03-30.
- News: LimeRoad partners with MP Govt to offer handloom products online . . 2018-12-26.
- News: ET Startup Awards 2017: ET-Facebook woman ahead award goes to Falguni Nayar of Nykaa . . 2017-07-24.
- News: Sachdeva . Sujata . LimeRoad's Shuchi Mukherjee bags 'Woman of the Year' award . . 2015-08-04.
- News: The (EM)POWER List 2018: Suchi Mukherjee . . 2018-06-23.
