| Latin Fresh | |
| Birth Name: | Roberto de los Rios Reyes |
| Birth Date: | 1975 3, df=yes |
| Birth Place: | Panamá |
| Genre: | reggaeton |
| Occupation: | rapper |
| Label: | Universal Music Group |
Latin Fresh, real name Roberto de los Rios Reyes, is a Panamanian reggaeton and reggae en Español artist. He scored national hits in 1995, and toured central and South America in 1997.[1] He completed a three-record contract for Sony Music, later signing with Machete Records, a subsidiary of Universal Music Group[2], with which he released Plan Calle in 2006, an attempt to break into the U.S. market.[3]