See also: Ken McKenzie Trophy and Ken McKenzie Trophy (IHL). The Ken McKenzie Award is presented annually to an individual who accomplished the most during the season in promoting his or her American Hockey League team, by marketing and public relations. The award is named for Ken McKenzie, the co-founder and longtime president and publisher of The Hockey News.
| Season | Recipient | Team | |
|---|---|---|---|
| Maine Mariners | |||
| New Haven Nighthawks | |||
| Springfield Indians | |||
| Brent Hancock | Hershey Bears | ||
| Rochester Americans | |||
| Mike Doyle | Fredericton Express | ||
| Adirondack Red Wings | |||
| Maine Mariners | |||
| Randy Scott | Rochester Americans | ||
| Larry Haley | Moncton Golden Flames | ||
| Hershey Bears | |||
| Springfield Indians | |||
| Don Ostrom | Adirondack Red Wings | ||
| Jan MacDonald | New Haven Nighthawks | ||
| Russ Newton | Fredericton Canadiens | ||
| Catherine Galea | |||
| Jason Siegel | Binghamton Rangers | ||
| Jeremy Duncan | Albany River Rats | ||
| Tim Kuhl | Syracuse Crunch | ||
| Tim Kuhl | Syracuse Crunch | ||
| St. John's Maple Leafs | |||
| Carole Appleton | Springfield Falcons | ||
| Chris Palin | Rochester Americans | ||
| Hamilton Bulldogs | |||
| Brian Magness | Wilkes-Barre/Scranton Penguins | ||
| Rich Hixon | |||
| Dave Cieslinski | Rochester Americans | ||
| Jim Sarosy | Syracuse Crunch | ||
| Cincinnati Mighty Ducks | |||
| Chris Schwartz | St. John's Maple Leafs | ||
| Brian Lewis | Hamilton Bulldogs | ||
| Mike Wojciechowski | Milwaukee Admirals | ||
| Randy Cleves | Grand Rapids Griffins | ||
| Norva Riddell | Manitoba Moose | ||
| Courtney Mahoney | Chicago Wolves | ||
| Jim Sarosy | Syracuse Crunch | ||
| Mike Cosentino | Toronto Marlies | ||
| Mike Lappan | Charlotte Checkers | ||
| Charlie Larson | Milwaukee Admirals | ||
| Brian Coe | Wilkes-Barre/Scranton Penguins | ||
| Mike Peck | Rockford IceHogs | ||
| Marc Lira | Toronto Marlies | ||
| Pam Frasco | Cleveland Monsters | ||
| Paul Branecky | Charlotte Checkers | ||
| Allie Brown | Iowa Wild | ||
| Zack Fisch | Hershey Bears[1] | ||
| Gavin Riches | Colorado Eagles | ||
| Sebastien Vaillant | Laval Rocket |