| KHIP | |
| City: | Gonzales, California |
| Area: | Santa Cruz Monterey Salinas, California |
| Branding: | 104.3 The Hippo |
| Frequency: | 104.3 MHz |
| Airdate: | 1990 (as KPUP-FM) |
| Format: | Classic rock |
| Erp: | 2,600 watts |
| Haat: | 155 meters |
| Class: | A |
| Facility Id: | 9858 |
| Callsign Meaning: | K HIPpo |
| Former Callsigns: | KPUP-FM (1990–1991) KHKN-FM (1991–1992) KKLF (1992–1995) KMBY-FM (1995–2002) KTEE (9/5/2002-9/12/2002) |
| Owner: | Stephens Media Group |
| Licensee: | SMG-Monterey, LLC |
| Sister Stations: | KCDU, KKHK, KPIG-FM, KWAV |
| Webcast: | Listen Live |
| Website: | thehippo.com |
| Licensing Authority: | FCC |
KHIP is a commercial radio station in Gonzales, California, broadcasting to the Santa Cruz-Monterey-Salinas, California area on 104.3 FM. Its studios are in Monterey while its transmitter is located east of Salinas.
KHIP airs a classic rock music format branded as "The Hippo". It carries Las Vegas Raiders NFL games.[1]
KKLF was a Spanish language station in 1995 when it simulcast KIEZ.[2]
104.3 was home of alternative rock KMBY which moved to 103.9 in a major switch in 2002.
On July 1, 2019, Mapleton Communications announced its intent to sell its remaining 37 stations to Stephens Media Group.[3] Stephens began operating the station that same day. The sale was consummated on September 30, 2019.[4]