Jones' Village Bakery Explained

Village Bakery
Logo Upright:0.6
Producttype:Baked goods
Currentowner:The Village Bakery
Country:Wales
Tagline:Born & Baked in Wales

Jones' Village Bakery (or simply Village Bakery) is a Welsh brand of bread, pies and baked goods made in Wrexham, Wales and sold throughout Wales and the bordering regions of England. The bakery dates to 1934, with the brand established in 1964. The brand has three bakeries, one in Minera and two in Wrexham Industrial Estate.

Description

The brand is operated by three separate companies, corresponding to its three bakeries, "The Village Bakery (Coedpoeth) Limited", "The Village Bakery (Wrexham) Limited" and "The Village Bakery (Nutrition) Limited" (for Gluten-free products). The brand was formerly branded and may still be referred to as the "Jones' Village Bakery".[1]

The bakery sells bread and baked goods to various supermarkets and independent retailers in Wales.[2] The brand can also be found in the neighbouring English counties of Cheshire, Shropshire and Merseyside.[3] The supermarkets include Tesco, SPAR, Co-op,[4] and Asda.[5] The bakery employed 520 people in 2020.[6] The brand is also exported to supermarkets in Iceland, and independent retailers in Malta and Cyprus.[7]

The bakery formerly operated stores in Wrexham, Rhosllanerchrugog, Llangollen, Ruthin and Holywell. These were later sold to Nantwich chain Chatwins.[8] [9]

The brand has three bakeries, two in Wrexham Industrial Estate, and one in Minera.[10] One of the two bakeries in Wrexham is its "nutrition" bakery, producing Gluten-free products. The bakery states it is the largest Gluten-free bakery in the UK.[11]

History

The original bakery was established in 1934 in Coedpoeth.[12] [13] The original small family bakery was bought by the Jones' family and established the Village Bakery in the same village in 1964.

On 7 July 2015, the bakery opened a baking academy in Wrexham, with the opening attended by Charles, Prince of Wales and Camilla, Duchess of Cornwall.[14] The £3 million Baking Academy and Innovation Centre was the first of its kind in the UK.[15]

In June 2018, the bakery announced their £12 million scheme to convert a former wire factory on the Wrexham Industrial Estate into a "state-of-the-art" production facility.

On 19 August 2019, their flagship factory on the Wrexham Industrial Estate was destroyed by a major fire.[16] [17] The alarm was raised at 8:41 am, and had no reported casualties.[18]

On 18 August 2021, a new facility on the former bakery site in the industrial site opened. The 140000square feet facility would, in addition to a bakery, holds the company's headquarters, a baking academy and innovation centre.[19] [20] [21] [22]

In December 2021, the bakery launched a campaign to recruit 16-17 year olds in apprenticeships. Partnering with Coleg Cambria.[23]

On 24 March 2022, the company signed a contract with American fast casual restaurant chain Five Guys to be the supplier of the chains buns and rolls using the chain's recipe.[24] [25] [26]

In May 2022, it was announced a £16 million bakery production line would be installed at the bakery's Wrexham Industrial Estate site.[27]

Products

The brand makes various baked goods. These include: Pikelets (Crumpets), Scotch pancakes, Welsh cakes, Brown tin bread, Sub bread rolls, barm cakes, steak pies, sausage rolls, and a pasty bakes/slices.[28]

Awards

The company is the only one to have won the "Craft Bakery of the Year" three times. In 2013, it was crowned the fastest growing company in Wales, with the Fast Growth 50 award.[29] [30] In 2014, the company won "Bakery Manufacturer of the Year". In 2015, the bakery was awarded by The Co-operative Group as its "best community supplier" for 2015.[31] [32]

Notes and References

  1. Web site: Invite for parents of school leavers who want to earn plenty of dough . 28 April 2022 . The Leader .
  2. Web site: Kelsey . Chris . 26 April 2016 . Village Bakery secures deal with Tesco . 28 April 2022 . WalesOnline .
  3. Web site: Wrexham's Village Bakery to spend £12m on new state-of-the-art facility . 28 April 2022 . The Leader .
  4. Web site: Barry . Sion . 15 October 2015 . Village Bakery boosted by new Co-op supply deal . 28 April 2022 . WalesOnline .
  5. Web site: Frequently Asked Questions Village Bakery . 28 April 2022 . www.villagebakery.co.uk.
  6. News: 19 August 2020 . Village Bakery in Wrexham plans expansion after devastating fire . BBC News . 27 April 2022.
  7. Web site: Hughes . Owen . 4 February 2020 . Wrexham's Village Bakery in export deals to take its baked goods around the world . 28 April 2022 . Business Live .
  8. News: 28 October 2013 . Village Bakery in Wrexham creates 60 jobs with expansion . BBC News . 27 April 2022.
  9. News: 18 October 2013 . Jobs safe as Village Bakery in Wrexham sells five shops . BBC News . 27 April 2022.
  10. Web site: Bread-loving high flyer lands dream job at fast-growing Jones Village Bakery . 28 April 2022 . Wrexham.com .
  11. Web site: Village Bakery Bakeries . 28 April 2022 . www.villagebakery.co.uk.
  12. Web site: About Us Village Bakery . 27 April 2022 . www.villagebakery.co.uk.
  13. Web site: Welsh Family Bakers Wrexham and Coedpoeth Village Bakery . 27 April 2022 . www.villagebakery.co.uk.
  14. News: 7 July 2015 . Prince Charles and Duchess of Cornwall flip Welsh cakes in Wrexham . BBC News . 27 April 2022.
  15. Web site: Kelsey . Chris . 22 September 2015 . Crumpets from North Wales prove a hit around the world . 28 April 2022 . WalesOnline .
  16. Web site: foodmanufacture.co.uk . Village Bakery gains cash for new factory creating 115 jobs . 27 April 2022 . foodmanufacture.co.uk .
  17. News: 19 August 2019 . Wrexham fire: Village Bakery damaged by 'very large' fire . BBC News . 27 April 2022.
  18. Web site: Bamford . Vince . 19 August 2020. One year on: Village Bakery after the devastating fire . 27 April 2022 . British Baker .
  19. Web site: North . Amy . 18 August 2021 . Village Bakery opens new 'super bakery' in Wrexham . 27 April 2022 . British Baker .
  20. Web site: Gregory . Rhys . 19 August 2021 . Production starts at Wrexham super bakery two years after fire . 27 April 2022 .
  21. Web site: New Wrexham super bakery starts production two years after devastating blaze . 27 April 2022 . The Leader .
  22. Web site: Family of bakers on the rise again after devastating fire . 28 April 2022 . The National Wales .
  23. Web site: Apprenticeships Village Bakery . 28 April 2022 . www.villagebakery.co.uk.
  24. Web site: Smail . Jerome . 24 March 2022 . Jones Village Bakery seals supply deal with Five Guys . 27 April 2022 . British Baker .
  25. Web site: High Five to you Guys! North Wales bakery signs deal with American burger chain . 28 April 2022 . Rhyl Journal .
  26. Web site: High Five to you Guys! North Wales bakery signs deal with American burger chain . 28 April 2022 . North Wales Pioneer .
  27. Web site: New £16m bakery production line set to create 100 new jobs . 25 May 2022 . Wrexham.com .
  28. Web site: Welsh Family Bakers Wrexham and Coedpoeth Village Bakery . 28 April 2022 . www.villagebakery.co.uk.
  29. News: 28 October 2013 . Village Bakery in Wrexham creates 60 jobs with expansion . BBC News . 27 April 2022.
  30. Web site: Hughes . Owen . 22 October 2014 . Wrexham's Village Bakery named as fastest growing company in North Wales . 28 April 2022 . North Wales Live .
  31. Web site: Barry . Sion . 15 October 2015 . Village Bakery boosted by new Co-op supply deal . 28 April 2022 . WalesOnline .
  32. Web site: Awards Village Bakery . 28 April 2022 . www.villagebakery.co.uk.

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