| James Ross Bettman | |
| Birth Date: | September 15, 1943 |
| Birth Place: | Laurinburg, North Carolina |
| Nationality: | American |
| Burlington Industries Professor | |
| Education: | Yale University |
| Thesis Title: | Behavioral Simulation Models in Marketing Systems |
| Thesis Year: | 1969 |
| Doctoral Advisor: | Gerrit Wolf |
| Discipline: | Marketing Consumer behavior Psychology |
| Workplaces: | Duke University University of California, Los Angeles |
| Doctoral Students: | Dan Ariely Kevin Keller Itamar Simonson Baba Shiv |
James R. Bettman is an American academic who is the Burlington Industries Professor of Business Administration at Fuqua School of Business, Duke University.[1] He is a Fellow of the American Marketing Association, American Psychological Association, the American Psychological Society, and the Association for Consumer Research.[2] [3] [4]