| J. J. Newberry | |
| Nocat: | yes |
| Nrhp Type: | cp |
| Partof: | Hollywood Boulevard Commercial and Entertainment District |
| Partof Refnum: | 85000704 |
| Location: | 6600 W. Hollywood Blvd. Hollywood, California |
| Coordinates: | 34.101°N -118.333°W |
| Built: | 1928 |
| Architecture: | Art Deco |
| Designated Nrhp Type: | April 4, 1985 |
J. J. Newberry is a historic two-story building at 6600 W. Hollywood Blvd. in Hollywood, California. It is known primarily for its architecture, location, and its 30+ year tenant, Hollywood Toys & Costumes.
Built in 1928, J. J. Newberry was designed by the namesake company's architectural staff,[1] and the building combined with its neighbor is considered "one of the most colorful concentrations of Art Deco architecture on the Boulevard."[2] The building served as the inspiration for the Celebrity 5 and 10 Building at Disney’s Hollywood Studios.[3]
In 1984, the Hollywood Boulevard Commercial and Entertainment District was added to the National Register of Historic Places, with this building listed as a contributing property in the district.[2]
In the early 1990s, Hollywood Toys & Costumes relocated to this building, having been located one building east since 1950.[4] In 2021, both the business and the building were featured in the paranormal reality television show Ghost Adventures.[5]