Ida Bailey Allen Explained

Other Names:The Nation's Homemaker
Birth Date:30 January 1885
Birth Place:Danielson, Connecticut, U.S.
Death Place:Norwalk, Connecticut, U.S.
Occupation:Chef
Journalist
Radio personality
Author
Module:
Child:yes

Ida Cogswell Bailey Allen (January 30, 1885 – July 16, 1973)[1] was an American chef and author who was once popularly known as "The Nation's Homemaker,"[2] writing more than 50 cookbooks.[3] She was described as "The original domestic goddess" by antique cookbook experts Patricia Edwards and Peter Peckham.[4]

Early years

Allen was born in 1885 in Danielson, Connecticut.[5] [6]

Career

In 1924 Allen was food editor of the Sunday New York American. By 1928 she was hosting a regular daytime radio show which expanded to two hours the following year. She not only performed on the show, she also produced and sold her own advertising; she was a pioneer in selling spot advertising rather than having a single company sponsor a show. The program ended in 1932, at which time she began a syndicated cooking show on the Columbia Broadcasting System.[7] [8] She became television's first female food host on Mrs. Allen and the Chef.[9]

She was an editor of Good Housekeeping, writing the "Three Meals a Day" column,[10] as well as Home Economics Editor of Pictorial Review and Woman's World. She was president and founder of the National Radio Home-Makers Club. During World War II, Allen was drafted by the US Food Administrator as lecturer.

She once lived atop 400 Madison Avenue, New York City where visitors were able to see the "latest developments in homemaking", and could watch her staff develop and test new recipes for cooking. A 1932 promotional book she wrote for Coca-Cola, When You Entertain, was so popular 375,000 copies were sold in under six months.[11]

Death

Allen died July 16, 1973, in Norwalk, Connecticut.[6]

Published works

This is a partial list of Allen's published works.

Notes and References

  1. U.S., Social Security Death Index, 1935-2014
  2. News: Pack. MM. A Brief History of Food Radio. 5 November 2012. The Austin Chronicle. 15 July 2011.
  3. Web site: Ida Bailey Allen . LibraryThing. 5 November 2012.
  4. Web site: Patricia Edwards and Peter Peckham. Collecting classic cookbooks: Repasts from the past. excerpt from the Antique Trader® Collectible Cookbooks Price Guide. Antique Trader. 5 November 2012.
  5. Massachusetts, Marriage Records, 1840-1915
  6. DeLong, Thomas A. (1996). Radio Stars: An Illustrated Biographical Dictionary of 953 Performers, 1920 through 1960. McFarland & Company, Inc. . P. 9.
  7. Book: The 1920s. 2004. Greenwood Publishing Group. 978-0313320132. 70. Kathleen Morgan Drowne. Patrick Huber. 7 November 2012.
  8. Book: Hilmes, Michele. Radio Voices: American broadcasting, 1922-1952. 1997. University of Minnesota Press. 978-0816626212. 148. registration.
  9. Book: Allen, Ida Bailey . The Service Cookbook . Service, Inc. . . 1933.
  10. Book: Allen, Ida C. Bailey. Mrs. Allen's Cookbook. 1917. Small, Maynard and Company. Boston. 755.
  11. Web site: Mooney. Phil. "When You Entertain" book. Coca-Cola Conversations. 5 November 2012. https://web.archive.org/web/20121030135349/http://www.coca-colaconversations.com/2008/03/when-you-entert.html. 30 October 2012. dead.

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