I Want (song) explained

"I Want" is a song by South Korean girl group Ive, released as a Pepsi campaign song though Starship Entertainment on July 13, 2023.^[1] It was written by various contributors including Ryan S. Jhun, who had worked on many of the group's previous singles, while composition and arrangement was handled by Jhun, Tyler Spry, Alida Peck and Alma Goodman.

Background and composition

Several Ive members have previously been brand ambassadors for Pepsi; Yujin was chosen as a brand ambassador in 2021, followed by Wonyoung and Leeseo in 2022.^[2] In the beginning of 2023, the group was chosen as Pepsi Zero Sugar's brand ambassador in South Korea.^[3] "I Want" features a "simple melody" with "unique" instrumentations and reinterprets "Pepsi's brand identity of 'fun,' 'food' and 'festa'", according to a press release by Pepsi Korea.^[4]

Credits and personnel

Credits adapted from Melon.^[5]

• Ryan S. Jhun – lyricist, composer, arranger
• Tyler Spry – lyricist, composer, arranger
• Alida Peck – lyricist, composer
• Alma Goodman – lyricist, composer
• Jeong Min-ji – lyricist
• Myung Ji-eun – lyricist
• Oh Yoo-won – lyricist
• Sweetner – lyricist

Charts

Weekly charts

Chart (2023)! scope="col"

Peak position
South Korea (Circle)[6]	35

Monthly charts

Chart (2023)! scope="col"

Position
South Korea (Circle)[7]	34

Year-end charts

Chart (2023)! scope="col"

Position
South Korea (Circle)[8]	164

Release history

Region! scope="col"

Date	Format	Label
Various	July 13, 2023

Notes and References

1. Web site: Yoo . Hong . 2023-07-04 . IVE to drop Pepsi campaign song "I Want" . 2023-07-14 . . en . July 14, 2023 . https://web.archive.org/web/20230714060720/https://www.koreaherald.com/view.php?ud=20230704000534 . live .
2. Web site: 아이브, 13일 'I WANT' 깜짝 컴백..펩시 컬래버 음원[공식] ]. Ive, 'I Want' surprise comeback on the 13th ... Pepsi collaboration song [official] . Star News . . 14 July 2023 . ko . 2023-07-04 . July 14, 2023 . https://web.archive.org/web/20230714060718/https://entertain.naver.com/read?oid=108&aid=0003164523 . live .
3. Web site: Cho . Yong-jun . 2023-07-13 . Ive to drop 'I Want' with Pepsi . 2023-07-14 . . en . July 14, 2023 . https://web.archive.org/web/20230714060719/https://koreajoongangdaily.joins.com/2023/07/13/entertainment/kpop/IVE-Pepsi-I-WANT/20230713160724828.html . live .
4. Web site: 아이브, 음원 퀸의 화려한 귀환…'I WANT' 발매 . Ive, the splendid return of the music queen ... released 'I Want' . . . 14 July 2023 . ko . 14 July 2023 . July 14, 2023 . https://web.archive.org/web/20230714060719/https://entertain.naver.com/read?oid=144&aid=0000899839 . live .
5. Web site: I WANT - IVE (아이브) . live . https://web.archive.org/web/20230810094328/https://www.melon.com/song/detail.htm?songId=36613696 . August 10, 2023 . 2023-08-10 . . ko.
6. Web site: Digital Chart – Week 36 of 2023 . live . https://web.archive.org/web/20230914152931/https://circlechart.kr/page_chart/onoff.circle?nationGbn=T&serviceGbn=ALL&targetTime=36&hitYear=2023&termGbn=week&yearTime=3 . September 14, 2023 . September 14, 2023 . . ko.
7. Web site: Digital Chart – September 2023 . October 12, 2023 . . ko.
8. Web site: Digital Chart 2023. Circle Chart. January 12, 2024.