Hyperice Explained

Hyperice is an American health technology company founded in 2010. It designs and manufactures recovery and movement enhancement products.^{[1] [2] [3]}

History

Hyperice was founded in Southern California in 2010 and its first product was an ice-compression wrap to help with sports-related injuries.^[4] Kobe Bryant, the American professional basketball player, became the first recipient of the Hyperice Knee ice and compression wrap.^[5]

In 2014, Hyperice launched a campaign through Kickstarter^[6] and a year later it launched the Vyper 1 into mass production.^{[7] [8]} Blake Griffin and Lindsey Vonn became ambassadors of Hypersphere for pre and post-training sessions.^[9]

In 2016, the company started production of Venom, a heat and vibration wearable back device for muscle warm-up and recovery.^{[10] [11]} Later in 2017, it launched Venom Leg and Venom Shoulder products.^{[12] [13]}

In 2020, Hyperice acquired Normatec.^[14] During 2020, the company introduced some other products.^{[15] [16] [17]} Also in 2020, Hyperice signed a deal with the NBA for a season ahead of the brand's original timeline because of the advantages afforded to the brand by the 'NBA Bubble'.^{[18] [19]}

Through the partnership with the PGA TOUR, Hyperice changed the on-course rules to allow players access to percussion massage during competitive play.^{[20] [21] [22] [23]} At the same time, Hyperice raised $48 million in a new round of investments and had a valuation of $700 million.^[24] In 2021, the company approved the purchase of Recoverx, a San Diego-based technology company specializing in intelligent contrast technologies,^[25] as well as Core, a mental wellness company.^[26]

The company's investors and sponsored athletes are NFL quarterback Patrick Mahomes,^[27] Norwegian footballer Erling Haaland,^[28] and India's cricket captain Virat Kohli.^[29]

References

1. Web site: Marlow . Adrian . Speed Up Your Recovery With a Refurbished Hyperice Massage Gun . 2023-09-07 . CNET . en.
2. Web site: Hyperice Normatec 3 Legs review: Recharge like a pro athlete . 2023-09-07 . ZDNET . en.
3. Web site: Mateo . Ashley . 2022-10-27 . The Hyperice Venom Go is an excellent high-tech heating pad for athletes and WFHers alike . 2023-09-07 . CNN Underscored . en.
4. Web site: Jeff . Bercovici . April 2015 . How This Fitness Entrepreneur Won Over Blake Griffin and LeBron James . Inc..
5. Web site: Elliot . Bryan . 2023-02-09 . Behind the Hyperice Brand . Inc..
6. Web site: 2014-07-16 . Hyperice Launches First-Ever Kickstarter Campaign Driven by Superstar Athletes to Introduce Revolutionary Fitness and Recovery Technology Device, the VYPER . 2023-09-07 . www.businesswire.com . en.
7. Web site: Katz . David . 2018-05-21 . Anthony Katz . Mensjournal.
8. Web site: Kent . Siobhan . Review: The Hyperice Vyper . 2023-09-07 . www.therxreview.com . 4 June 2015 . en-US.
9. Web site: HYPERICE Launches It's[sic] Latest Recovery Tool For Athletes ]. 2023-09-07 . www.sportsbusinessjournal.com . 22 October 2015 . en.
10. J. Burns . Mark . 2016-10-05 . A new wearable back device for muscle warm-up & recovery . Sports Illustrated.
11. News: 2017-11-09 . 36 Splendid Gifts for the Holidays . en . Bloomberg.com . 2023-09-07.
12. Web site: theguyreview . 2017-11-25 . Hyperice : Better than ice for a faster recovery · The Guy Review . 2023-09-07 . The Guy Review . en-US.
13. Web site: 2021-11-20 . 'World's fittest woman': Multitalented Aussie Tia-Clair Toomey-Orr chases Winter Olympics glory . The Courier Mail.
14. Web site: Young . Jabari . The maker of a popular leg recovery gadget used by LeBron James was just acquired . 2023-09-07 . CNBC . 5 March 2020 . en.
15. Web site: Livingston . Mercey . Hyperice launches two new Bluetooth-enabled massage guns . 2023-09-07 . CNET . en.
16. Web site: The Hypervolt Go Is One of the Best Recovery Tools for Sore Muscles (and 35% Off for the New Year) . 2023-09-07 . ca.movies.yahoo.com . 23 November 2022 . en-CA.
17. Web site: Studios . Gear Patrol . 2020-09-28 . Hyperice's New App Will Help You Unlock Your Full Potential . 2023-09-07 . Gear Patrol . en-US.
18. Web site: 2021-02-05 . Opportunities of NBA bubble accelerated Hyperice deal, set platform for recovery product use in 2020-21 . 2023-09-07 . SportBusiness Sponsorship . en-GB.
19. Web site: Badenhausen . Kurt . Hyperice Adds Los Angeles Lakers As Its Latest High-Profile Sports Sponsorship . 2023-09-07 . Forbes . en.
20. Web site: NFL Names Hyperice Official Recovery Technology Partner . 2023-09-07 . nflcommunications.com.
21. Web site: This new PGA Tour rule will permit players to use Hyperice massage devices during competition . 2023-09-07 . Golf Digest . en.
22. Web site: Perez . A. J. . 2020-09-21 . UFC Latest League to Partner with Recovery Tech Company Hyperice . 2023-09-07 . Front Office Sports . en.
23. Web site: MLB, Hyperice Strike Deal for In-Game Muscle Recovery . 2023-09-07 . www.sportsbusinessjournal.com . 19 October 2020 . en.
24. Web site: Jayagopal . Achyuth . 2023-02-15 . Chris Paul Joined Kevin Durant in Seeing Mind-Numbing Increase in His Gargantuan $47 Million Investment in 2020 . 2023-09-07 . The SportsRush . en.
25. Web site: 2021-01-27 . Hyperice continues rapid expansion with RecoverX acquisition . 2023-09-07 . SportBusiness . en-US.
26. Web site: Byers . Justin . 2021-07-27 . Hyperice Acquires Core, Enters $4.2B Meditation Apps Market . 2023-09-07 . Front Office Sports . en.
27. Web site: Young . Jabari . Patrick Mahomes agrees to equity deal with performance tech company Hyperice . 2023-09-07 . CNBC . October 2020 . en.
28. Web site: Birnbaum . Justin . The World's Highest-Paid Soccer Players 2022: Kylian Mbappé Claims No. 1 As Erling Haaland Debuts . 2023-09-07 . Forbes . en.
29. Web site: Virat Kohli Joins Hyperice As Athlete-investor And Global Brand Ambassador . 2023-09-07 . Forbes India . en.