| The Hugh M. Hefner Moving Image Archive | |
| Location: | Norris Theater at the University of Southern California Los Angeles, California |
| Type: | Audiovisual Archive |
| Founder: | Herbert E. Farmer |
| Director: | Dino Everett |
The Hugh M. Hefner Moving Image Archive is an audiovisual archive located on the campus of University of Southern California Los Angeles, California. Founded as Audio-Visual Services (A-V Services) by Herbert E. Farmer, a former student, the archive was once an important distributor and producer of educational films.[1] In 2007, the archive received a donation from Hugh Hefner and was renamed in his honor.[2]
In October 2014, archive director Dino Everett premiered the anthology film "Shock Value The Movie: How Dan O'Bannon and Some USC Outsiders Helped Invent Modern Horror" at USC Norris Cinema Theatre, with a panel featuring Alec Lorimore, Terence Winkless, Diane O'Bannon, Mary Burkin, and New York Times reporter Jason Zinoman, who penned the book Shock Value that inspired the anthology.[3] Everett plans to raise the funds to properly preserve each film in the anthology,[4] which includes films by former USC alumni John Carpenter and Dan O'Bannon.