Helichrysum milfordiae, the Milford everlasting, is a species of flowering plant in the family Asteraceae, native to South Africa. Growing to 10cm (00inches) high by 50cm (20inches) wide, it is a mat-forming evergreen perennial with silver-grey leaves arranged in tight rosettes, producing solitary daisy-like flowers in spring. The white flower bracts have pink undersides which are prominent in bud.
In cultivation this plant is hardy down to -10C but requires the sharp drainage and dry winters of its native habitat, on scree slopes above 2800m (9,200feet) in the Drakensberg of Natal and Lesotho.[1] It is suitable for cultivation in an Alpine garden or similar, with neutral or alkaline soil. In the UK it has gained the Royal Horticultural Society's Award of Garden Merit.[2] [3]