| Haroon | |
| Birth Name: | Aaron Haroon Rashid |
| Birth Date: | 1970 5, df=yes |
| Genre: | Pop |
| Years Active: | 1993 – present |
| Associated Acts: | Awaz (1993 – 1999) |
Aaron Haroon Rashid simply known as Haroon,[1] [2] is a British-born Pakistani Peabody award winning singer-songwriter, music producer, composer, director, script-writer and social activist.[3]
Formerly a member of the pop band Awaz in the 1990s, Haroon as a solo artist has sold millions of singles and albums worldwide and has performed at large venues such as the Wembley Arena.[1] [4]
As the founding CEO of Unicorn Black, an animation production company, he is the creator and director of the multi- award winning 3D animated television series Burka Avenger which received global critical acclaim.[5] His company has also produced Teetoo and Tania, developed the pilot for Quaid Say Baatein and other successful animated series.[6]
Haroon was born in London, England, to a Pakistani born-father and New Zealand mother.[7] [8] [9]
After graduating in the early 1990s with a degree in business administration from George Washington University in the United States,[1] he formed the band Awaz with a couple of musician friends, Faakhir and Assad Ahmed.[1] [10] [11]
Haroon and the band made a video of Janeman, a song which Haroon had composed when he was 16. He sent it to MTV Asia, and the song went down in history as the first ever Urdu and Pakistani song to air on the channel.[12]
The band gained instant fame because of their catchy tunes, good looks, lavish music videos, and crazy stage performances. Having sold millions of albums worldwide, Awaz is considered one of the most successful bands in Pakistan. The band split after being together for 9 years, and the members went on to pursue solo careers.
Haroon's first career solo album, Haroon Ki Awaz,[1] which he produced, engineered and recorded himself, was released in October 2000.
In 2001 and 2002, he toured the UK and US. In 2001, Haroon received the "Outstanding Contribution to Asian Music" award from the BBC Asia Awards show.[1] [13]
Haroon released his third solo album, Haroon Ka Nasha in March 2007,[1] again composed, recorded, produced, engineered and mixed by himself at his personal studio.[14]
Throughout his music career, Haroon has regularly produced songs and videos with socially conscious messages such as the anti-corruption hit Mr. Fraudiay and Ghoom Ghoom which provided a message of interfaith. He has sold over five million albums worldwide.[15] He is also an audio engineer, having set up his own recording studio.[3]
Haroon has campaigned for peace and tolerance and highlighted corruption through his music. In 2007, he received the Ambassador for Peace award in Denmark from the Youth for Human Rights Organization. He is the co-founder of the All Music Performers Pakistan Society (AMPPS), which focuses on rights for musicians. Haroon served as a board member of the Pakistan Copyright Board, working closely with the Intellectual Property Organization of Pakistan (IPOP) and WIPO (World Intellectual Property Organization) to help set up Pakistan's first royalty collection organization.
Haroon is the creator and director of Burka Avenger, described as Pakistan's first ever full-length 3D animated television series for children. This is a Pakistani version of 'Superman', 'Batman' and 'Superwoman' combined.[2] The series won several major international accolades, including:
| S. No. | Awards / Accolades | Category | Result | Year | |
|---|---|---|---|---|---|
| 1 | Peabody Award[16] | N/A | Winner | 2013 | |
| 2 | International Emmy Awards[17] | Kids: Animation | Nominated | 2015 | |
| 3 | Prix Jeunesse International[18] | International Gender Equity Prize | Winner | 2013 | |
| 4 | Asian Media Awards[19] | Best TV Show | Winner | 2014 | |
| 5 | Canada International Film Festival[20] | Animation | Rising Star Award | 2013 | |
| 6 | Accolades Global Film Festival[21] | Viewer Impact: Content / Message Delivery | Award of Merit (Special Mention) | 2014 | |
| 7 | LUMS International Film Festival[22] | Animation | Winner | 2014 |
See main article: Taazi. In 2015 Haroon launched Pakistan’s first of its kind digital content delivery platform called Taazi.com, which aimed to combat piracy in a country where music and movies have a high piracy rate. Taazi.com has developed a unique mobile telecom integrated billing system, which allows users to pay via their mobile phone balances for online music, TV shows and movies. Taazi.com was discontinued in 2020. [24]
Haroon was born on 11 May 1970 in London, England, to a British-Pakistani father and New Zealand mother.[7] [8] [9] According to Haroon, he belonged to a musically-inclined family and had always wanted to become an artist; his mother, Lynley Ruth Richards, was a professionally trained opera singer, and has taught Western classical music in Pakistan for nearly 50 years.[26]
Haroon's mother was born in Christchurch, New Zealand where she trained to be an opera singer. She moved to London where she met Haroon's father. Haroon's grandfather, Abdul Rashid, established a reputed carpet manufacturing business specialising in handmade Pakistani and Persian rugs since 1947. Haroon's father, Zulfiqar, was one of eight sons. After living in the UK for several years, Zulfiqar returned to Lahore in the early 1970s with his wife to run the family business. He later moved to Islamabad where he established a carpet showroom while Lynley taught music, acting and theatrical production. Haroon grew up and received his schooling at the American International School of Islamabad (ISOI) in Pakistan.[8] His father died in 2017.[27]
Haroon's ex spouse has been Farwa Hussain (m. 2020–div. 2021). Haroon married Farwa Hussain in June 2020 but they mutually and amicably ended their marriage on good terms in 2021.[28]
"Haroon is an avid reader and does a lot of reading on flight or while waiting at airports".[3]