Float (Styles P album) explained

Float
Type:studio
Artist:Styles P
Cover:Styles P Float.jpg
Recorded:2012–2013
Studio:Beast Music Studios (New Rochelle, New York)
Genre:East Coast hip hop
Producer:Scram Jones
Prev Title:The World's Most Hardest MC Project
Prev Year:2012
Next Title:Phantom and the Ghost
Next Year:2014

Float is the sixth solo studio album by American rapper Styles P. It was released on April 16, 2013, through High Times Records. Recording sessions took place at Beast Music Studios in New Rochelle. Production was handled entirely by Scram Jones. It features guest appearances from Bullpen, N.O.R.E., Raekwon and Scram Jones, as well as his The Lox groupmates Jadakiss and Sheek Louch.

The album debuted at number 124 on the Billboard 200, number 17 on the Top R&B/Hip-Hop Albums, number 14 on the Top Rap Albums and number 25 on the Independent Albums, selling 3,900 copies in the United States in its first week of release.[1]

Background

On February 25, 2013, Styles P announced he would be releasing Float an album entirely produced by Scram Jones on April 20, 2013.[2] The release date was later pushed up to April 16, 2013.[3] On March 5, 2013, the first single "Hater Love" featuring Sheek Louch was released for digital download.[4] On April 4, 2013, the music video was released for "Hater Love" featuring Sheek Louch.[5] On April 8, 2013, the song "Red Eye" featuring Jadakiss was released.[6] On April 20, 2013, the music video was released for "I Need Weed".[7] On May 14, 2013, the music video was released for "Red Eye" featuring Jadakiss.[8]

In a May 2014, interview with XXL, Styles P spoke about the album, saying: "Float was really just a fast project, man. I remember that Sheek was away and Kiss was away, and my engineer Cruz was away. Scram is my homie, I fuck with him, so I needed a studio I could work out of. He live a town away from me, about 15 or 20 minutes, so I would just hop in the ride, go to his place, smoke out, throw a beat on and the joint was done. One day I think we did four or five joints. Whenever I got there, we did joints. I got a lot of love for Scram. He's an authentic beatmaker and producer. I love Scram, Statik, Alchemist, [Dame] Greese, Vinny Idol—those dudes make the sound I fuck with. [''Float''] didn't start as a project. We just had so much so fast that we thought, "Well, we might as well do something". So we did".[9]

Critical reception

Float was met with generally favourable reviews from music critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream publications, the album received an average score of 67 based on four reviews.

AllMusic's David Jeffries wrote: "think of it as a conceptual street release made for Styles and/or Scram fans and Float succeeds splendidly". Ronald Grant of HipHopDX wrote: "though not his greatest body of work, it places his cunning lyrical skills front and center while showcasing his and Scram Jones' identical ears for quality, bass-heavy production and the fact that gangsters want to have a little fun, too". Peter Marrack of Exclaim! gave the album a six out of ten, saying "Float (the Yonkers, NY rapper's sixth studio album) explores new sonic territory, rooted in gangster rap, but branching into more experimental electronic production. Jones (who made a name for himself producing for NYC's hardest: Wu-Tang, Immortal Technique, Lloyd Banks) starts bare bones with a sample and then extends the sound outward, filling the body of the track with drums. The result isn't groundbreaking, but it's still fresh for Styles".

In mixed reviews, Nick de Molina of XXL concluded: "all in all, the project is a welcome addition to the D-Block rapper's catalogue, though it's narrow vision holds the album back from reaching any great heights". Grant Jones of RapReviews stated: "minus the niceness of "Manson Murder" and "Hater Love", this should have been a mixtape as it isn't a patch on any of Styles' previous LPs".

Personnel

Notes and References

  1. Web site: Paine . Jake . April 24, 2013 . Hip Hop Album Sales: The Week Ending 4/21/2013 . live . https://web.archive.org/web/20130427091727/http://www.hiphopdx.com/index/news/id.23688/title.hip-hop-album-sales-the-week-ending-4-21-2013 . April 27, 2013 . September 22, 2024 . . en.
  2. Web site: Horowitz . Steven J. . Styles P Announces New Album "Float," Produced Entirely By Scram Jones . HipHop DX . February 25, 2013 . March 22, 2013.
  3. Web site: Styles P w/ Scram Jones – Float – Audio CD – Underground Hip Hop – Store . Ughh.com . March 22, 2013 . March 22, 2013.
  4. Web site: Hater Love by Styles P . . March 5, 2013 . March 23, 2013.
  5. Web site: Watch Styles P f/ Sheek Louch "Hater Love" . Complex . April 4, 2013 . April 20, 2013.
  6. Web site: Styles P f. Jadakiss – Red Eye . HipHop DX . April 8, 2013 . April 20, 2013.
  7. Web site: New Video: Styles P "I Need Weed" . Rap Radar . April 20, 2013 . April 20, 2013.
  8. Web site: New Video: Styles P x Jadakiss "Red Eye" . Rap Radar . May 14, 2013 . July 14, 2013.
  9. Jackson . Reed . May 8, 2014 . Styles P Breaks Down His Five Most Essential Albums . May 12, 2014 . XXL.