Emplifi Explained

Emplifi is an American private company headquartered in Columbus, Ohio. It develops and markets customer experience systems. The business was founded in 2020 after social media analytics company Socialbakers was acquired by customer experience systems business Astute. The combined entity changed its name to Emplifi.

History

Emplifi's predecessor Socialbakers was a social media monitoring and analytics company based in Prague, Czech Republic, founded in 2008.^{[1] [2] [3] [4]} It focused on finding and analyzing social media posts from customers to identify trends and sentiments, but not on creating content or responding. Its software had modules called Audiences, Influencers, Analytics, and Content, to segregate the various content.

In 2014, Socialbakers acquired Facebook monitoring and analytics company EdgeRank. The next year, Socialbakers co-founder and CEO Jan Rezab resigned and Robert Lang was appointed CEO.^[5] By 2016, Socialbakers had 350 employees, about $30–50 million in annual revenues, and had raised $34 million in total funding over the years.

In 2020, customer engagement software company Astute acquired Socialbakers.^[6] At the time, Socialbakers was one of the last remaining major independent social media analytics companies. In June 2021, the companies rebranded as Emplifi, and Socialbakers CEO Yuval Ben-Itzhak became president of Emplifi.^[7] The name combines the words "empathy" and "amplification."^[8] That September, Emplifi acquired video-streaming service Go Instore.^[9] In 2022, Emplifi attained unicorn status with an additional investment that valued the business at more than $1 billion.^[10]

Products

Emplifi develops cloud-based services for social media marketing, customer service, and social commerce.

Operations

Emplifi has offices worldwide. As of September 2021, the company reported 750 employees.^[9]

Notes and References

1. Web site: Edwards . Jim . Trump has quoted Twitter bots 150 times, according to this analysis of his tweets . Business Insider . April 11, 2016 . May 20, 2022.
2. Web site: The Forrester Wave™: Social Suites, Q3 2021 . Forrester . May 20, 2022. August 9, 2021. Jessica. Liu. Sarah. Dawson.
3. Web site: Bellan . Rebecca . Mascarenhas . Natasha . Heater . Brian . Socialbakers Acquires EdgeRank Checker To Bolster Its Facebook Analytics Offering . TechCrunch . June 10, 2014 . May 20, 2022.
4. Web site: Ha . Anthony . Socialbakers acquired by customer engagement company Astute . TechCrunch . September 9, 2020 . May 20, 2022.
5. Web site: Lara. O'Reilly . RANKED: The 37 hottest pre-IPO ad tech startups of 2016 . Business Insider . May 27, 2016 . May 20, 2022.
6. Web site: Astute acquires Czech-based social media marketing group Socialbakers . Reuters. September 9, 2020 . May 20, 2022.
7. News: Astute Solutions, Socialbakers unveil Emplifi brand identity . PR Week . Haymarket Media Group . June 2, 2021 . August 22, 2022.
8. News: Kim . Betsy . Newly rebranded Emplifi rolls out customer experience platform . PR Week . Haymarket Media Group . June 3, 2021 . August 22, 2022.
9. News: Bach . Natasha . Emplifi acquires Go Instore . . . September 22, 2021 . August 22, 2022.
10. Web site: Mitchell . Charlie . Emplifi Receives a $1 Billion Valuation . CX Today . March 11, 2022 . May 25, 2022.