Ascential Explained

Ascential plc
Type:Subsidiary
Num Employees:700 (2024)
Operating Income: £51.5 million (2023)
Net Income: £5.8 million (2023)
Key People:Scott Forbes (Chairman)
Philip Thomas (CEO)
Mandy Gradden (CFO)
Location:London, United Kingdom
Owner:Informa

Ascential plc (formerly EMAP) is a British-headquartered global company, specialising in events, intelligence and advisory services for the marketing and financial technology industries. It was listed on the London Stock Exchange until it was acquired by Informa in October 2024.

History

Richard Winfrey purchased the Spalding Guardian in 1887 and later purchased the Lynn News and the Peterborough Advertiser; he also started the North Cambs Echo. He became a Liberal politician and campaigner for agricultural rights and the papers were used to promote his political views in and around Spalding, Boston, Sleaford and Peterborough. During World War II Winfrey's newspaper interests began to be passed over to his son, Richard Pattinson Winfrey (1902–1985). In 1947, under the direction of 'Pat' Winfrey, the family's newspaper titles were consolidated to form the East Midland Allied Press (EMAP): this was achieved by the merger of the Northamptonshire Printing and Publishing Company, the Peterborough Advertiser Company, the West Norfolk and King's Lynn Newspaper Company and commercial printing sections at Rushden, King's Lynn and Bury St Edmunds.[1]

The magazine division was founded on a hunch when the company's printing presses lay dormant between printing issues of the local papers. The staff gambled that a weekly angling publication would be a hit; in 1953, Angling Times was born. This was soon joined by another weekly heavyweight when EMAP bought Motor Cycle News from its founder in 1956 for £100.[1] EMAP grew significantly in the late 1970s under the guidance of the extremely successful partnership of Sir Robin Miller and David Arculus.[2] In 1992 and 1993, EMAP moved into trade magazines by acquiring titles from Maxwell Communication and Thomson.[3] In 1996, EMAP agreed to sell its 65 newspaper titles, including the 300-year-old Stamford Mercury, to Johnston Press for £111 million.[4]

Scottish Radio Holdings was acquired by EMAP on 21 June 2005.[5] In 2006, EMAP sold its French division to Italy's Arnoldo Mondadori Editore.[6] On 27 July 2007, EMAP announced that it was undertaking a review of the structure of the group in response to receiving a number of unsolicited proposals to purchase parts of the company.[7] On 12 September 2007, EMAP announced that it had completed the disposal of its Australian consumer magazine division, Emap Australia for approximately £38m to ACP Magazines.[8] On 29 January 2008, EMAP completed the sale of its radio, television and consumer media businesses (EMAP Radio) to German company Bauer for £1.14bn.[9] The remainder of the company was taken over by Eden Bidco Ltd, a company incorporated for the purpose of the acquisition by its owners, the private equity investment group Apax and the Guardian Media Group in late March/early April 2008.[10]

In March 2012, the company announced that it would be renamed Top Right Group, and that its magazines, events and data businesses would be separated into three standalone companies. The EMAP name would continue to be used for the magazines operation, which at the time accounted for around 18 per cent of the group's turnover. The database business was renamed 4C Group, and the events unit was renamed I2i Events Group.[11] Then in October 2015 the company announced that the EMAP brand would be scrapped as all its titles move to digital-only format.[12]

In February 2015, Top Right Group sold Media Business Insight (including Broadcast, Shots and Screen International) to Mobeus Equity Partners and Tenzing PE.[13]

In December 2015, Top Right Group rebranded as Ascential.[14] The company was the subject of an £800m initial public offering in February 2016.[15] The Guardian Media Group sold off its shares of Ascential in 2016 and 2017.[16]

In June 2017, Ascential sold heritage brands (business-to-business titles) to Metropolis International. The transaction include the rights to EMAP name (as EMAP Publishing Ltd).[17]

In July 2024, Informa reached a deal to acquire Ascential for approximately £1.2 billion.[18] The court sanctioned the deal in October 2024, allowing the transaction to proceed to completion.[19]

Acquisitions and sales

2014

2015

2016

2017

2018

2020

2021

2022

2023

2024

Operations

Ascential operates two informational service categories focused on businesses in the digital economy. The two areas are marketing and financial technology.[41]

Marketing

Financial Technology

Previous publications

External links

Notes and References

  1. Web site: History . EMAP . 11 June 2016 . dead . https://web.archive.org/web/20060617215154/http://www.emap.com/Site-search-item.asp?ContentId=2372 . 17 June 2006 .
  2. Web site: Sir David Arculus likes a challenge, so at 67 he has entered the world of wealth management. The Telegraph. 31 May 2014. 11 June 2016. https://web.archive.org/web/20160811005201/http://www.telegraph.co.uk/finance/newsbysector/banksandfinance/10867005/Sir-David-Arculus-enters-wealth-management-at-67-for-the-challenge.html. 11 August 2016. live. dmy-all.
  3. Web site: Emap buys Thomson titles in pounds 21m deal. 18 February 1993. The Independent.
  4. Web site: Johnston Press is still a shrewd investment. City Wire. 10 May 2004. 11 June 2016.
  5. News: Emap snaps up Scottish Radio Holdings . Stephen . Brook . . 21 June 2005 . 11 June 2016 . https://web.archive.org/web/20160304205600/http://www.theguardian.com/media/2005/jun/21/emap.citynews . 4 March 2016 . live . dmy-all .
  6. Web site: Emap France sold for £380m. Chris. Tryhorn. . 20 June 2006. 11 June 2016. https://web.archive.org/web/20180728190955/https://www.theguardian.com/media/2006/jun/20/emap.citynews. 28 July 2018. live. dmy-all.
  7. News: Emap reviewing group structure following proposals . City Wire . 27 July 2007 . 11 June 2016 . https://web.archive.org/web/20160629130546/http://citywire.co.uk/money/breaking-news-emap-reviewing-group-structure-following-proposals/a285548 . 29 June 2016 . live . dmy-all .
  8. News: Emap sells Australian consumer magazines for £38m. Campaign Live. 12 September 2007. 11 June 2016. https://web.archive.org/web/20160616164942/http://www.campaignlive.co.uk/article/737416/emap-sells-australian-consumer-magazines-38m?src_site=brandrepublic. 16 June 2016. live. dmy-all.
  9. News: Emap sells magazines and radio divisions to Bauer for £1.14bn . Campaign Live . 7 December 2007 . 11 June 2016 . https://web.archive.org/web/20160616164402/http://www.campaignlive.co.uk/article/772251/emap-sells-magazines-radio-divisions-bauer-114bn . 16 June 2016 . live . dmy-all .
  10. News: Guardian and Apax snap up a fifth of Emap . The Times . London . Amanda . Andrews . 24 December 2007 . 1 May 2010 . https://web.archive.org/web/20110612042630/http://business.timesonline.co.uk/tol/business/industry_sectors/media/article3092507.ece . 12 June 2011 . dead . dmy-all .
  11. News: Emap to change name to Top Right Group and split into three. The Daily Telegraph. 28 March 2012. 3 April 2012. https://web.archive.org/web/20120331225848/http://www.telegraph.co.uk/finance/newsbysector/mediatechnologyandtelecoms/media/9171753/Emap-to-change-name-to-Top-Right-Group-and-split-into-three.html. 31 March 2012. live. dmy-all.
  12. Web site: Emap brand to be scrapped as all its titles move digital-only. The Guardian. 5 October 2015. 11 June 2016. https://web.archive.org/web/20171025132705/https://www.theguardian.com/media/2015/oct/05/emap-brand-print-top-right-drapers-retail-week. 25 October 2017. live. dmy-all.
  13. Web site: Broadcast-owner completes management buy-out. 2021-03-10.
  14. Web site: Top Right Group rebrands to Ascential. 15 December 2015. Fipp. 11 June 2016. https://web.archive.org/web/20160809074030/http://www.fipp.com/news/industrynews/top-right-group-rebrands-to-ascential. 9 August 2016. live. dmy-all.
  15. Web site: Guardian and Apax share £80m from Ascential flotation. 9 February 2016. The Guardian. 11 June 2016. https://web.archive.org/web/20160601062145/http://www.theguardian.com/media/2016/feb/09/guardian-and-apax-share-80m-from-ascential-flotation. 1 June 2016. live. dmy-all.
  16. Web site: 1 May 2019 . Guardian Media Group announces outcome of three year turnaround strategy . Guardian Media Group.
  17. News: Ascential sells 11 former Emap magazine brands to Metropolis for £23.5m. 1 June 2017. Press Gazette. 10 February 2023.
  18. News: Thomas . Daniel . Massoudi . Arash . 24 July 2024 . Informa agrees to buy Cannes Lions owner Ascential for almost £1.2bn . Financial Times.
  19. Web site: Ascential plc: court sanction of scheme of arrangement. Research Tree. 8 October 2024. 8 October 2024.
  20. Web site: Smith . Oliver . Top Right Group eyes up £100m events takeover . 26 October 2014 . City A.M. Limited . 24 April 2019.
  21. News: EMAP to rebrand and accelerate digital conversion. 8 October 2015. Media Mergers. 3 December 2024.
  22. Web site: Ascential Buys eCommerce Analyst One Click . MRWeb . MrWeb Ltd . 24 April 2019.
  23. Web site: Slow . Elizabeth . RWM sold to Prysm Group . LetsRecycle . Environment Media Group Ltd . 24 April 2019.
  24. Web site: Taylor . Charlie . Irish ecommerce firm Clavis Insight acquired by Ascential in €100m deal . Irish Times . The Irish Times . 24 April 2019.
  25. Web site: Ascential has to sell MEED to Global data for $17.5 million. Reuters. 24 April 2019.
  26. Web site: Ascential sells its 11 remaining UK-based Heritage Brands to Metropolis International for £23.5M. June 2017 . Fusion. 9 September 2017. https://web.archive.org/web/20170909142245/https://fusiondiginet.com/2017/06/01/ascential-sells-its-11-remaining-uk-based-heritage-brands-to-metropolis-international-for-23-5m/. 9 September 2017. live. dmy-all.
  27. Web site: Atkinson . Claire . MediaLink gets acquired by Cannes Lions operator Ascential . New York Post . 7 February 2017 . NYP Holdings, Inc . 24 April 2019.
  28. Web site: Khan . Mehreen . Ascential sells Health Service Journal for £19m . Financial Times . The Financial Times Ltd . 24 April 2019.
  29. Web site: Reading: Brand View acquired by Ascential for £38m . The Business Magazine . 27 September 2018 . Elcot Media & Events Ltd . 24 April 2019.
  30. Web site: Cherubini . Elena . Ascential Acquires Digital Marketing Business WARC For GBP24 Million . Morningstar . Alliance News . 24 April 2019 . 24 April 2019 . https://web.archive.org/web/20190424071412/https://www.morningstar.co.uk/uk/news/AN_1529050594103006300/ascential-acquires-digital-marketing-business-warc-for-gbp24-million-.aspx . dead .
  31. Web site: Babcock . Stephen . Flywheel Digital acquired by UK-based Ascential for $60M . Technical.ly Baltimore . 8 November 2018 . Technically Media Inc . 24 April 2019.
  32. News: Hosking . Patrick . ITE Group pays £300m for Ascential trade exhibitions . The Times . Times Newspapers Limited . 24 April 2019.
  33. News: Ascential has entered into an agreement to sell Glenigan to Byggfakta Group for £72.9m. 16 December 2020. Media Mergers. 3 December 2024.
  34. News: Ascential Sells DeHavilland Brand To Bridgepoint For GBP15 Million. 12 February 2021. Morning Star. 3 December 2024.
  35. News: Ascential buys US e-commerce content optimisation firm OneSpace. 13 September 2021. Morningstar. 3 December 2024.
  36. News: Ascential sells Michael Kassan’s MediaLink to talent agency giant UTA for $125m. 16 December 2021. Campaign. 3 December 2024.
  37. News: Ascential buys Singapore's Intrepid in up to $250m deal. Tech Asia. 3 December 2024.
  38. News: Ascential acquires Sellics. 20 April 2022. In Publishing. 3 December 2024.
  39. News: Ascential plc acquires strategic intelligence service Contagious. Conference News. 14 August 2023. 3 December 2024.
  40. Web site: Apax Funds complete acquisition of leading trend forecasting business WGSN Apax Partners . 2024-12-03 . Apax Partners . en.
  41. Web site: Our business Ascential . Ascential. 2024-12-03.
  42. BIG!. BIG!. 9–23 September 1992. 37. 55. EMAP.