EFAMRO explained

EFAMRO is a federation of national bodies representing the market research profession in Europe.^{[1] [2]}

Members

EFAMRO is composed of 16 national bodies:^[3]

Association	Country
ADM	Germany
AIMRO	Republic of Ireland
ANEIMO	Spain
APODEMO	Portugal
ASSIRM	Italy
BAMOR	Bulgaria
FEBMAR	Belgium
LRSTA	Lithuania
MOA	Netherlands
	UK
OFBOR	Poland
OIROM	Russia
SMIF	Sweden
SMTL	Finland
VMOA	Norway
VSMS-ASMS	Switzerland

Activities

EFAMRO has three primary roles:

• To adjudicate on cross-border complaints made against market research organizations through a self-regulatory framework^[4]
• To provide a common voice for national bodies when lobbying at a European or international level^{[5] [6]}
• To develop and enhance international quality standards for market research (most notably the ISO 20252 quality standard which EFAMRO initiated)^[7]

EFAMRO co-ordinates these activities with other research bodies globally through its participation in the Global Research Business Network (GRBN), a joint initiative with the Asia Pacific Research Committee (APRC) and the Americas Research Industry Alliance (ARIA).^[8]

Leadership

EFAMRO is led by an Executive Board overseen by Jan Oostveen (Director General) and Andrew Cannon (President).^{[9] [10]}

External links

• EFAMRO website
• Global Business Research Network (GBRN) website

Notes and References

1. Web site: MRS international connections. Market Research Society. 14 June 2015.
2. Book: Stone. Marilyn. Desmond. John. Fundamentals of Marketing. limited. 24 January 2007. Routledge. 978-0415370974. 168.
3. Web site: List of EFAMRO Members. EFAMRO. 2 June 2015. https://web.archive.org/web/20150814030139/http://efamro.com/index.php?option=com_content&view=category&id=21&Itemid=319. 14 August 2015. dead.
4. Web site: Q&A: Andrew Cannon and European self-regulation. Research Live. 14 June 2015.
5. Web site: EFAMRO/ESOMAR Joint Submission to EU Council. EUROPA. 2 June 2015.
6. Web site: List of Submissions to European Commission Regarding Data Protection. EUROPA. 14 June 2015.
7. Book: Kaden. Robert. More Guerrilla Marketing Research: Asking the Right People, the Right Questions. limited. 1 October 2009. Kogan Page. 79. 9780749455477 .
8. Web site: GBRN Member Profile - EFAMRO. Global Research Business Network. 2 June 2015. https://web.archive.org/web/20150523084739/http://www.grbn.org/members/EFAMRO. 23 May 2015. dead.
9. News: Efamro Elects Andrew Cannon as President. 2 June 2015. Research Live. 26 March 2012.
10. News: Former Millward Brown CEO Becomes EFAMRO DG. 2 June 2015. MR WEB. 10 January 2012.