EDGLRD explained

EDGLRD
Type:Private
Founder:Harmony Korine
Hq Location:Miami, Florida, United States

EDGLRD (pronounced "edgelord") is an American creative and technology company founded in 2023 by filmmaker Harmony Korine.[1]

History

EDGLRD has collaborated with Bladee on his music video for "ONE SECOND" featuring Yung Lean,[2] with The Weeknd for the cover of 032c Issue #45,[3] and with Kim Kardashian for the Skims 2023 swimwear collection.[4]

In May 2024, EDGLRD released the film Aggro Dr1ft, directed by Korine and starring Jordi Mollà and Travis Scott. The film has appeared in various venues, theaters, and subsequently in video on demand format via EDGLRD's website.[5]

In June 2024, EDGLRD sold a limited run of Demon Masks inspired by Aggro Dr1ft for $1500 each, along with special edition skate decks and clothing.[6]

The EDGLRD skateboarding team is based in Miami, led by skateboarder Sean Pablo.[7] In August 2024, Eric Koston joined EDGLRD.[8]

In August 2024, the Reuben Brothers acquired a strategic stake in the company.[9]

EDGLRD's film Baby Invasion, a surreal, home invasion thriller, had its world premiere out of competition at the 81st Venice International Film Festival, on August 31, 2024.

The company's upcoming films include an anime film “The Trap”, an untitled mo-cap assisted comedy, and the feature debut of acclaimed music video director Matias Vasquez, better known as Stillz.[10]

Korine has described EDGLRD’s "post-cinema" works as "blinx", a term he has coined for their unconventional nature.[11]

Filmography

Released

YearFilmDirected byCo-production companiesDistributor(s)
2023Aggro Dr1ftHarmony KorineIconoclastEDGLRD
2024Baby InvasionPicture PerfectEDGLRD

Upcoming

YearFilmDirected byDistributor(s)Status
TBAThe TrapHarmony KorineEDGLRDIn development
Untitled mo-cap assisted comedy film
Untitled filmStillz

Notes and References

  1. Web site: Baron . Zach . 2023-08-23 . Harmony Korine’s Hi-Tech Vision for the Future of Movies . GQ . en-US.
  2. Web site: Richlin . Harrison . 2024-05-02 . Harmony Korine Brings His EDGLRD Aesthetic to New ‘One Second’ Music Video — Watch . 2024-07-14 . IndieWire . en-US.
  3. Web site: 032c . 2024-06-11 . The Weeknd by Harmony Korine/EDGLRD 032c . 2024-07-14 . 032c.com . en.
  4. Web site: Bergeson . Samantha . 2023-02-16 . Kim Kardashian Enlists Harmony Korine for Out-of-This-World SKIMS Swimwear Campaign . 2024-07-14 . IndieWire . en-US.
  5. Web site: EDGLRD on X .
  6. Web site: 2024-06-27 . Harmony Korine's EDGLRD Drops Demon Masks from 'AGGRO DR1FT' . Hypebeast.
  7. Web site: SEAN PABLO On HIS RECENT MOVE TO EDGLRD . Monster Children . en-US.
  8. Web site: ShreddER . 2024-08-13 . Eric Koston Joins Harmony Korine’s Hi-Tech Edglrd Skateboard AI Brand . 2024-08-19 . ShreddER . en-US.
  9. Web site: Hellier . David . 19 August 2024 . Reuben Brothers Agree to Buy Stake in Media Studio EDGLRD .
  10. Web site: Croll . Ben . 2024-06-27 . Harmony Korine Lines Up Anime Thriller ‘The Trap,’ Prepares Mo-Cap Comedy; Backs Feature Debut From Music Video Director Stillz (EXCLUSIVE) . Variety . en-US.
  11. Web site: Shanfeld . Ethan . 2023-08-23 . Harmony Korine: Gaming Engines Are So Advanced That the Call of Duty Trailer ‘Looks Better Than Anything Spielberg’s Ever Done’ . Variety . en-US.

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