| Discover Pakistan TV | |
| Owner: | Kaiser Rafiq[1] |
| Picture Format: | (1080i, HDTV) |
| Country: | Pakistan |
| Language: | Urdu |
| Area: | Pakistan |
| Headquarters: | Lahore, Punjab, Pakistan |
Discover Pakistan TV (ur|ڈسکور پاکستان) is a Pakistani television channel based in Lahore, Pakistan.[2] [3]
Discover Pakistan TV channel broadcasts documentaries, infotainment programs, coverage of tourism events, and development within Pakistan.[4] [5]
Discover Pakistan is a tourism-focused satellite TV channel launched on 21 March 2021.[3] [6] It is owned by Options International SMC.[1] It is licensed by the Pakistan Electronic Media Regulatory Authority.[7] [8]
The channel has also worked with the Government of Punjab, Pakistan's Tourism Development Corporation of Punjab.[9]
Discover Pakistan launched the world's first AI TV talk show, hosted by Pakistan's first AI TV anchor, on 19 June 2023. The CEO of Discover Pakistan, Dr Kaiser Rafiq, developed his own AI, which hosted this show.[10] [11]
On September 27, 2024, Discover Pakistan TV launched Pakistan's first-ever Tourism Awards. The awards were designed to honor individuals and organizations who play a pivotal role in promoting and developing tourism in Pakistan. Held on World Tourism Day, the event aimed to celebrate the efforts of those who have contributed to showcasing Pakistan's natural beauty, heritage, and culture to a wider audience, both locally and internationally.[12] [13]