Ddotty Explained

Dotty
Birth Name:Na Hee-sun
Birth Place:Cheongju, North Chungcheong Province, South Korea
Birth Date:10 December 1986
Occupation:YouTuber, businessman
Organization:Sandbox Network
Channel Direct Url:@DottyTV/videos
Channel Display Name:Dotty
Language:Korean
Subscribers:2.34 million
Views:2.8 billion
Genre:Gaming
Role-playing
Years Active:2013–present
Silver Year:2014
Gold Year:2016

Na Hee-sun (; born 10 December 1986), also known by his online alias Ddotty (also spelled as "Dotty") is a South Korean YouTuber, internet personality and businessman. He is the current president and co-founder of Sandbox Network.[1] [2] Na gained fame as an internet celebrity among young audiences through his family-friendly content, which focused mostly on the video game Minecraft.

Life and career

Na was born in Cheongju, North Chungcheong Province, on 10 December 1986. After graduating from, he earned a bachelor's degree in law in Yonsei University to pursue a law career. In an interview with The Dong-A Ilbo, Na recounted that he felt burdened with the costs of Law school and later became interested in becoming a production designer for a broadcasting company. When the success of South Korean singer Psy's "Gangnam Style" on YouTube brought the video-sharing platform into recognition among Korean audiences, Na became interested and conceived a YouTube channel with "around 1000 subscribers" on his resume would help him better pursue a career in TV production. He uploaded his first video on 16 October 2013, which was a playthrough of the video game Minecraft.[3] [4]

In 2014, Na visited the US to attend that year's VidCon, with, a friend of his who was then a Google employee. Subsequently, the two founded, a multi-channel network (MCN), in 2015, with Na as the CCO and Lee as the CEO.[5] [6]

Na gained popularity through his kid-orientated content, focusing mostly on playthroughs or role-playing web series on various online video games such as Minecraft, Roblox, and Clash Royale.[7] He has made appearances in various South Korean TV shows including Radio Star, Omniscient Interfering View, and Happy Together. His immense fame among young viewers gave him the nickname "Elementary School President" .[8] [9]

Controversies

Na became involved with the 2020 Korean YouTube backdoor advertising controversy when several YouTubers associated with Sandbox Network were revealed to have published videos with advertised content without labeling their videos with tags disclosing paid promotions.[10] On 7 August, Sandbxox Network revealed a statement of apology acknowledging the company's responsibility.[11]

On 2 May 2024, Na was prosecuted by KORAIL for trespassing when he posted a video of himself inside an operational railroad in Yongsan District, Seoul, on Instagram. The video was later taken down, and Sandbox Network released a statement of apology, elaborating that the railroad was mistaken as defunct.[12] [13]

Filmography

TV Shows!Year!Broadcast!Show!Role!Remarks
2019MBCKing of Mask SingerGuest
TooniverseMy YouTube DiaryHimself
MBCOmniscient Interfering ViewGuest
2020Animax KoreaDDottyui Banggwahu RankingHost
MBCThose Who Cross the LineGuest
tvNProblematic MenRegular guest
MBCVideo StarGuest
KBSGag ConcertGuest
JTBCTravelling MarketSeller
MBNVoice TrotContestant
KBSBoss in the MirrorSpecial guest Met with Hyun Joo-yup at Sandbox Network's headquarters
TooniverseMy YouTube Diary 2Himself
2021SBSRacket BoysSpecial appearance
2022TooniverseHimselfSpecial appearance
MnetShow Me the Money 11Contestant
Movies!Year!Title!Role
2023Himself

Notes and References

  1. Web site: Park. Sae-jin. [INTERVIEW] Sandbox Network aims to become top multi-channel network company]. Aju Press. 26 July 2018.
  2. 박상철 . 이신형 . 31 August 2019 . 2020-05-22 확인 . 샌드박스네트워크의 MCN(Multi-Channel Network) 시장 진입 전략 . Korea Business Review . 23 . 3 . 99–123 . 10.17287/kbr.2019.23.3.99.
  3. Web site: "넘어질 바엔 멈추세요" 234만 유튜버 도티가 공황장애와 번아웃을 이겨낸 방법[BreakFirst]]. The Dong-A Ilbo. 3 June 2024. 김재희. ko.
  4. Web site: [소년중앙] 도티에게 듣는 '10대 눈높이 맞춤 영상 어떻게 만들어질까']. JoongAng Ilbo. 김현정. 강민혜. 김신희. 이동우. 홍아랑. 임익순. ko. 29 April 2018.
  5. Web site: 슈카·곽튜브·빠니보틀이 선택한 '이 남자'..."유튜브로 성공하려면 세가지 갖춰야" [남돈남산]]. Maeil Business Newspaper. 신수현. 29 March 2024. ko.
  6. Web site: [쫌아는기자들] 구조조정하는 샌드박스의 창업가 이필성 인터뷰]. 임경업. 28 November 2022. ko. The Chosun Ilbo.
  7. Web site: 구독자 수 189만명·유튜브 10억 뷰…청소년의 우상 게임 크리에이터 '도티'. The Dong-A Ilbo. 김유림. 1 October 2017. ko.
  8. Web site: '초통령' 도티 "유튜브 채널 구독자 수 250만, 연매출은 200억". 동아닷컴 디지털뉴스팀. 27 June 2019. The Dong-A Ilbo. ko.
  9. Web site: '초통령' 도티 "영상 한 개에 800만원 수입"…어마어마한 한 해 수익 얼마?. 김진선. 16 October 2019. . ko.
  10. Web site: Hyun-woo. Nam. Controversy grows over YouTubers' undisclosed ads. The Korea Times. 13 August 2020.
  11. Web site: The Chosun Ilbo. 도티, 샌드박스도 '뒷광고' 사과→인성 논란까지...'초통령'의 논란 [종합]]. OSEN. 7 August 2020.
  12. Web site: 고경주 . 3 May 2024 . '초통령' 유튜버 도티, 철로서 촬영하다 고발 당해…"폐선로인 줄" . 2024-07-11 . ko. The Hankyoreh.
  13. Web site: The Chosun Ilbo. "아이들 따라하면 어쩌려고" 초통령 유튜버 도티, 선로 촬영 논란. 이가영. 2 May 2024 . ko .