Darrell Survey Explained

Darrell Survey
Type:Private
Industry:Sporting equipment
Founded:1932
Founder:Eddie Darrell
Hq Location City:Los Angeles, California
Hq Location Country:United States
Area Served:Worldwide

The Darrell Survey, also known as the Darrell Survey Company, is an American independent research firm that tracks sporting goods, with a focus on golf equipment usage.[1] It was founded by Eddie Darrell[2] in 1932 and is currently based in Los Angeles.[3]

The Darrell Survey reports on golf equipment used during PGA Tour events,[4] [5] [6] [7] [8] as well as at tournaments on the Korn Ferry Tour, LPGA, and Champions Tours. Darrell Survey also covers golf tours in Asia, including the Japan Golf Tour,[9] the LPGA of Japan Tour, the PGA Tour China Series, the China LPGA Tour, and at major international amateur events.

History

The Darrell Survey was founded by its namesake Eddie Darrell,[10] [11] who began the survey in 1932.[12] Darrell travelled with the then-new PGA Tour, monitoring the use of golf equipment.[13] Specifically, Darrell recorded what balls and clubs were being used by every player on tour.[14]

Darrell operated the survey with his wife Virginia until his death in 1972,[12] after which she took over.[15] She ran it until 1980,[16] when it was purchased by Susan Naylor, who bought the company from Eddie Darrell's widow, Virginia.[17] [18] The company surveys the LPGA Tour and others - about 220 tournaments a year.[19]

Currently, the Darrell Survey Company[20] has sports equipment polls. Darrell Survey statistics are also cited by equipment companies.[21]

The company has representatives on the tee at each event to evaluate which equipment is being used by each golf player.[22] [23] The Darrell Survey also allows companies to monitor the players they are sponsoring to ensure they are using their sponsored equipment on tour.[24] It also tracks player-worn logo visibility over the course of each event.

The Darrell Consumer Survey also tracks detailed golf equipment-usage demographics of golfers.[25] [26] It operates in the US, Japan, South Korea, China, and Southeast Asia (including Thailand, Malaysia, Singapore, and Indonesia).

Notes and References

  1. Web site: Forbes, Volume 177 . 182 . Forbes . 2006 . Bertie Charles Forbes.
  2. Web site: THE LAST WORD THE HUMBLE DARRELL SURVEY IS GOSPEL TO THE GOLF INDUSTRY - Sports Illustrated Vault | SI.com.
  3. News: What Is That Thing? It may not look like it, but it's a putter. Mark Boslet. June 12, 2006. The Wall Street Journal.
  4. Web site: Putters - Sports Illustrated Vault | SI.com.
  5. Web site: Nike, Titleist vie for pro endorsements - Apr. 4, 2001. money.cnn.com.
  6. Web site: The Players Have Spoken: Titleist Sweeps Every Equipment Count at the Honda Classic - Team Titleist. www.titleist.com.
  7. Web site: Titleist Posts Five Wins Across Worldwide Professional Tours | New Pro V1 and Pro V1x on TOUR - South East Asia - Blog - South East Asia - Team Titleist. www.titleist.com.my.
  8. Web site: Kiplinger's Personal Finance. December 4, 1997. Kiplinger Washington Editors, Inc.. Google Books.
  9. Web site: Welcome to GOLF.com! Browse our content categories below or use our search tool (above, right).
  10. Web site: Dec 07, 1965, page 14 - The Miami News. Newspapers.com.
  11. Web site: Jan 06, 1961, page 71 - The Los Angeles Times. Newspapers.com.
  12. Web site: Darrell Survey validates claims. February 26, 2002.
  13. Web site: The last word the humble Darrell Survey is gospel to the golf industry. Sports Illustrated Vault. 1996-01-22.
  14. Web site: The Daily Reporter - Google News Archive Search. news.google.com.
  15. Web site: Feb 19, 1977, page 44 - The Los Angeles Times. Newspapers.com.
  16. Web site: Jun 30, 1999, page 12 - The Independent-Record. Newspapers.com.
  17. Web site: Jul 04, 1999, page 36 - The Times-Tribune. Newspapers.com.
  18. Web site: Jun 30, 1999, page 17 - The Daily Item. Newspapers.com.
  19. Web site: 'DETECTIVES' SCOPE OUT EQUIPMENT USED BY PROS DARRELL SURVEY SLEUTHS VERIFY IF PROS USE THE GEAR THEY GET PAID TO PLAY AND WEAR. JIM. SCHLOSSER. October 14, 2004. Greensboro News and Record.
  20. Web site: Darrell Survey Co - Company Profile and News. Bloomberg.com.
  21. Book: Hamm, John. Unusually Excellent: The Necessary Nine Skills Required for the Practice of Great Leadership. January 11, 2011. John Wiley & Sons. 978-0-470-94896-5 . Google Books.
  22. News: Tour Representative Persuades Golf Pros To Test New Gear for 'Invaluable Edge'. Christopher Cooper. May 28, 1998. The Wall Street Journal.
  23. News: How Taylor Made Made Its Move. John Paul Newport. February 10, 2013 . The Wall Street Journal.
  24. Book: They Called It Golf Because Flog Was Already Taken. Frank. Fenton. David. Grimes. October 4, 2003. Pineapple Press Inc. 978-1-56164-288-5 . Google Books.
  25. Web site: Titleist is #1 ball at U.S. Open for 75th Consecutive Year. June 15, 2023. Titleist newsroom.
  26. Fast-Rising Ventus Shafts Get Straight to the Point. Andy. Brumer. August 4, 2022. Sports Illustrated.

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