CultureMap explained

CultureMap is a British think tank that specialises in understanding SMEs or small businesses and entrepreneurs.[1]

History

CultureMap was founded in 2002.[1] The organisation partnered with BMRB and the Durham Business School to develop the Business Culture Index (BCI).[1] [2]

Notes and References

  1. Web site: Business Truth: Focus on small and medium-sized enterprises . . 2009-02-10 . 2014-02-24.
  2. Web site: Roberts . Jo . Think small for the potential of big rewards | Trends . Marketing Week . 2009-08-20 . 2014-02-24.

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