Cromā Explained

Infinti Retail Limited, d/b/a Cromā, is an Indian retail chain of consumer electronics and durable goods. It is a subsidiary of Tata Digital.^{[5] [6]}

Croma offers over 16,000 products across 550+ brands through more than 550 stores in 220+ cities in India, in addition to its online presence.

Location

Presently, there are a total of more than 500 Cromā stores across 150+ cities in India.^[7]

The stores are spread throughout much of India.^[8]

In 2012, Infiniti Retail Ltd acquired the Indian retail business of Woolworths for A$35 million, or Rs. 200 crore. Woolworths was tied up with Tatas since 2005 for external support in the electronic retail market.^[9]

Awards and Recognition

Croma was awarded the "Most Admired Retailer of the Year" in the consumer electronics category at the Images Retail Awards in 2010. This marked the third consecutive year that Croma received the accolade. The Images Retail Awards are organized by the India Retail Association and are supported by various leading retail entities in India.^[10]

Notes and References

1. Web site: Tata-owned Infiniti Retail reports Rs 15.89 crore profit in FY24.
2. Web site: Tata-owned Infiniti Retail reports Rs 15.89 crore profit in FY24.
3. Web site: Tata-owned Infiniti Retail reports Rs 15.89 crore profit in FY24.
4. Web site: Cromā | The Electronics Megastore | About Us | Overview . https://web.archive.org/web/20211026154256/https://www.croma.com/aboutus/overview.html . dead . 26 October 2021 . Croma.com . 2006-10-09 . 2011-02-03 .
5. Web site: The Hindu Business Line : Infiniti Retail looks to cross Rs 1,000-cr turnover . Blonnet.com . 2009-09-03 . 2011-02-03 . https://web.archive.org/web/20090924064535/http://www.blonnet.com/2009/09/03/stories/2009090350620500.htm . 24 September 2009 . dead .
6. Web site: Welcome to Cromā | The Electronics Megastore | A TATA Enterprise . Croma.com . 2011-02-03.
7. Web site: Tata Cromā launches own brand of LCD and LED TVs. Economictimes.indiatimes.com . 2010-05-13 . 2011-02-03.
8. Web site: Cromā | The Electronics Megastore | Stores | Location of our Stores . https://web.archive.org/web/20220407151918/https://www.croma.com/stores/locations.html . dead . 7 April 2022 . Croma.com . 2011-02-03 .
9. News: Infiniti acquires India biz of Woolworths for Rs.200 cr. 15 December 2012. The Hindu.
10. Web site: Bureau . ITGD . Croma wins 'Most Admired Retailer 2010' . India Today . 4 Oct 2010 . 30 Sep 2024.