| Genre: | Sports documentary |
| Starring: | Deion Sanders |
| Country: | United States |
| Language: | English |
| Num Seasons: | 2 |
| Num Episodes: | 10 |
| Location: |
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| Cinematography: |
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| Editor: | Jeff Tober |
| Runtime: | 38–64 minutes |
| Network: | Prime Video |
| Last Aired: | present |
Coach Prime is an American television documentary series about college football head coach Deion Sanders.
On April 26, 2023, Sanders announced that Prime Video Sports renewed the show for the 2023 season during an interview on The Pat McAfee Show. This new season takes place in Boulder, Colorado, where Sanders looks to transform a Colorado team that went 1-11 in 2022.[1] On May 14, 2024, Amazon announced that the show would be renewed for a third season.[2]
The docuseries follows Deion Sanders (nicknamed "Prime Time"), head coach of the Jackson State University Tigers football team, on and off the field. During the team's 2022 undefeated SWAC championship season, the team had to contend with a water crisis in Jackson, Mississippi, with players moving to different locations, and Sanders guiding them through the crisis.[3] [4] [5]
An earlier series, also named Coach Prime, was originally launched by SMAC Entertainment in 2021 as a six-episode documentary series following Deion Sanders in his first year as head coach of the Jackson State Tigers, airing on Barstool Sports' YouTube channel starting on August 29, 2021.[6] A second six-episode season was released on Barstool on March 6, 2022.[7]
On October 12, 2022, Coach Prime was announced as a four-part docuseries that would premiere on Prime Video in December 2022.[4] The docuseries is produced by Prime Video Sports and SMAC Productions, and executive produced by Michael Strahan, Constance Schwartz-Morini and FredAnthony Smith.[3] [4] Michael Gleaton is showrunner and executive producer.[5]
On August 21, 2023, it was announced that SMAC Entertainment reached a deal with the University of Colorado to film the docuseries on campus.[8]
The official trailer was released on December 15, 2022.[3] The first two parts of the four-part docuseries premiered on Prime Video on December 29, 2022.[9] [10]
Season 2 premiered Dec 7th, 2023 and followed Sanders throughout his inaugural season at the University of Colorado Boulder with the Colorado Buffaloes.[1]