Cebon Explained

Cebon
Type:SARL
Industry:Food industry
Founded: in [marque qui a été créé par l'Algérie ]], Algeria
Hq Location City:Oran
Hq Location Country:Algeria
Products:El Mordjene

Cebon, founded in 1997, is a family business from Algeria of SARL type, specialized in the production of food products under the brand El Mordjen créé par les algériens

History

As an SARL company, based in Oran, this family business[1] was founded in 1997. It produced food products for pastry[2] under the brand El Mordjene,[3] such as spreads,[4] [5] [6] honey,[7] whipped cream,[8] food coloring,[9] vegetable fat,[10] powdered sugar,[11] and corn starch.[12]

Due to a viral trend on social media like TikTok,[13] initially through Algerian influencers and later those from the Algerian diaspora,[14] the company experienced a surge in demand for its spread products in 2024, which had been produced since 2021.[3] It was also tested by French influencers. In France, where it was sold by select grocery stores and imported via the shuttle trade,[15] [16] it quickly sold out.[17] This high demand drove up prices in France.[18]

Awards

The range of spreads was voted product of the year by a panel of Algerian consumers in 2022, 2023, and 2024.

External links

Notes and References

  1. Web site: . Video. "I sold 5000 in one summer": this Algerian spread product that the world is craving . 7 September 2024. leparisien.fr. Le Parisien. 10 September 2024. .
  2. Web site: Dievart. Thomas. El Mordjene spread: why this almost unknown product is suddenly a hit in France. 24 August 2024. Courrier picard. Courrier picard. 10 September 2024. .
  3. Web site: . El Mordjene spread: discover the secrets behind the success of Algeria’s Nutella. 20 August 2024. TSA. TSA - Tout sur l'Algérie. 10 September 2024. .
  4. Web site: . El Mordjene spread - Cebon - 700g. 15 August 2021. dz-fr.openfoodfacts.org. 10 September 2024. .
  5. Web site: . El Mordjene grilled hazelnut cream - Cebon - 350g. 30 April 2022. fr.openfoodfacts.org. 10 September 2024. .
  6. Web site: . Crunch of grilled hazelnuts. 12 December 2021. dz-fr.openfoodfacts.org. 10 September 2024. .
  7. Web site: . Miel el mordjen - Cebon - 1kg. 7 February 2023. fr.openfoodfacts.org. 10 September 2024. .
  8. Web site: . Crème chantilly - El Mordjene (Cebon). 30 June 2024. dz-fr.openfoodfacts.org. 10 September 2024. .
  9. Web site: . El mordjene. 2 June 2023. fr.openfoodfacts.org. 10 September 2024. .
  10. Web site: . El Mordjene - 500g. 23 August 2024. fr.openfoodfacts.org. 10 September 2024. .
  11. Web site: . Sucre glace. 1 November 2019. fr.openfoodfacts.org. 10 September 2024. .
  12. Web site: . Corn starch - El Mordjene - 300g. 20 January 2022. dz-fr.openfoodfacts.org. 10 September 2024. .
  13. Web site: . El Mordjene: an Algerian spread that’s driving social media crazy. RTL. 10 September 2024. .
  14. Web site: . "It beats Nutella": why this Algerian spread is all the rage on social media?. 750g. 10 September 2024. .
  15. Web site: . El Mordjene: an Algerian spread in high demand in France. 11 September 2024. TSA. TSA - Tout sur l'Algérie. 11 September 2024. .
  16. Web site: . Algerian spread El Mordjene, our little secret revealed. Libération. Libération. 11 September 2024. .
  17. Web site: . El Mordjene spread: what is this highly sought-after product and what does it contain?. RMC Conso. 10 September 2024. .
  18. Web site: Food: Where does the El Mordjene spread that is all the rage on social media come from?. 24 August 2024. L'Union. Journal L'Union. 10 September 2024. .

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