| Cannella Media DTC, L.L.C. | |
| Industry: | Media |
| Founder: | Frank Cannella |
| Hq Location City: | Burlington, Wisconsin |
| Hq Location Country: | U.S. |
| Area Served: | United States |
| Key People: | Rob Medved (CEO) |
| Owners: | --> |
Cannella Media DTC, L.L.C., formerly Cannella Response Television LLC is a media company based in Burlington, Wisconsin, United States. It is the largest creator of long-form direct television.[1] Rob Medved is the incumbent chief executive officer of the company.[2]
Cannella is known for hit videos such as Tae Bo exercise videos in the 1990s.[2]
Cannella Media was founded by Frank Cannella in 1985. He received Bravo! Entrepreneur Award in 2006 for his contributions to the media industry.[3]
In 2005, Cannella acquired a Los Angeles-based firm which specializes in buying airtime.[2]
In June 2009, Cannella received an investmenet from private equity firms ZM Capital and Palladium Equity Partners.[4] [5]
In May 2011, Cannella moved to the new headquarters in Burlington.[6] [7]
In January 2016, Cannella acquired Media Properties Holdings and was renamed Cannella Media, LLC.[8] [9]
Cannella Media is buyer of television airtime for direct-to-consumer marketing, or telemarketing. It coordinates the buying of airtime for its clients, and created over-the-air television networks mainly featuring low-cost or public domain content with their commercial breaks featuring direct response television advertising it brokered. Innovate Corp. stations (formerly HC2 Holdings/DTV America) form the bulk of the nationwide affiliate base for these channels.[10] Late night periods on all of their networks feature paid programming.
The company's networks include;