Broken Yolk Cafe Explained

Broken Yolk Cafe
Type:Private
Industry:Foodservice
Founded:1979
Hq Location:Pacific Beach, San Diego, California
Num Locations:40 (10 upcoming) (2024)
Area Served:Arizona
California
Idaho
Nevada
Texas
Revenue:$64M (2019)[1]
Owner:John Gelastopoulos

The Broken Yolk Cafe is an American restaurant chain serving American breakfast foods mixed with Tex-Mex cuisine. Founded in 1979, it has forty locations mainly in Southern California, with others in other areas of the Western United States. The restaurant is most known for its Eggs Benedict.

History

The Broken Yolk Cafe was founded in 1979, in the Pacific Beach neighborhood of San Diego.[2] [3] John Gelastopoulos, a real estate restaurant broker, bought the restaurant in 1993.[1] [4] [5]

The company began to franchise its locations in 2007.[6] Adam Richman visited one of the chain's restaurants in 2009 as a part of the third season of Man v. Food. He was able to complete the restaurant's BYC Challenge. In 2015, the first location in Arizona was opened, in the city of Mesa.[7] Fifteen locations were opened in Florida in 2016 in the chain's first foray into the East Coast. A Midwest location, in Illinois, was also opened in that year.[8] The first Nevada location was in Las Vegas, opened in 2019.[9] In 2020, the first restaurant in Idaho was opened, in Boise.[10]

Menu

Items served by the Broken Yolk Cafe include breakfast burritos, avocado toast, açaí bowls, parfaits, steel-cut oats, skillets, omelettes, Eggs Benedict, huevos rancheros, machaca, chilaquiles, pancakes, waffles, French toast, crêpes, burgers, a club sandwich, a BLT, melt sandwiches, salads, and the signature two eggs of any style with a choice of home fries, hash browns, fruit, Mexican rice, refried beans, black beans, and bread like biscuits, muffins, tortillas, and English muffin. Cocktails, juices, coffees, and beer are also offered.[11]

The chain also offers the BYC Challenge, where participants have to finish a twelve-egg omelette stuffed with, mushrooms, onions, cheese, and chili in under an hour. Accompanying the omelette are large servings of home fries and two biscuits. Those who complete the challenge will be placed on the Hall of Fame, receive a t-shirt, and not have to pay.[12] [13] [14]

Locations

As of 2024, the Broken Yolk Cafe has 40 locations. 29 of them are in California and concentrated around the southern part of the state. Otherwise, it has four in both Arizona and Nevada, two in Texas, and one in Idaho.[15]

Reception

The Broken Yolk Cafe has received awards in the "Best Breakfast" category by The San Diego Union-Tribune, San Diego Reader, San Diego Magazine, and San Diego CityBeat.[2]

External links

Notes and References

  1. Web site: Concepcion . Mariel . 2019-02-14 . Broken Yolk Owner Built Up a Breakfast Chain Empire . 2024-10-24 . . en-US . April 24, 2024 . https://web.archive.org/web/20240424051556/https://www.nbcsandiego.com/news/local/san-diego-breakfast-business-profile-broken-yolk-john-gelastopoulos/6006/ . live .
  2. Web site: 2018-06-21 . Broken Yolk Café opens Escondido location . 2024-10-24 . . September 18, 2021 . https://web.archive.org/web/20210918200348/https://www.times-advocate.com/articles/broken-yolk-cafe-opens-escondido-location/ . live .
  3. Web site: Petre . Holly . 2022-12-14 . Broken Yolk Café is writing a serendipitous story . 2024-10-24 . . en.
  4. Web site: Parente . Michele . 2019-06-10 . Restaurants are a risky business: here’s how 4 beat the odds . 2024-10-24 . . en-US.
  5. Web site: Stern . Gary . 2019-08-20 . Broken Yolk Café: Another Breakfast/Lunch Specialist On The Rise . 2024-10-24 . . en . November 29, 2023 . https://web.archive.org/web/20231129114347/https://www.forbes.com/sites/garystern/2019/08/20/broken-yolk-caf-another-breakfastlunch-specialist-on-the-rise/ . live .
  6. Web site: 2015-07-09 . Business Spotlight: The Broken Yolk Cafe is breaking out of its San Diego shell! . 2024-10-24 . . en-US.
  7. Web site: McClellan . Jennifer . 2015-02-20 . 2/23: Broken Yolk Cafe opens in Mesa, first in Arizona . 2024-10-24 . . en-US . May 28, 2023 . https://web.archive.org/web/20230528130941/https://www.azcentral.com/story/entertainment/dining/2015/02/20/broken-yolk-restaurant-opens-mesa/23746647/ . live .
  8. Web site: 2016-01-28 . Business Spotlight: Broken Yolk Cafe expands across U.S. . 2024-10-24 . . en-US.
  9. Web site: Stapleton . Susan . 2019-01-24 . Tiki Toast and Golden State Benedicts Arrive in March . 2024-10-24 . . en . September 27, 2023 . https://web.archive.org/web/20230927013217/https://vegas.eater.com/2019/1/24/18195052/broken-yolk-cafe-opening-march-2019 . live .
  10. Web site: Deeds . Michael . 2020-09-17 . This California chain has ‘huevos,’ Boise. It’s opening a restaurant with Idaho flair. . 2024-10-23 . Idaho Statesman.
  11. Web site: Clay . Joanna . 2015-02-28 . Open & Shut: San Diego’s Broken Yolk, custom fast pizza, new spinning studio . 2024-10-24 . . en-US . June 9, 2023 . https://web.archive.org/web/20230609173841/https://www.ocregister.com/2015/02/28/open-shut-san-diegos-broken-yolk-custom-fast-pizza-new-spinning-studio/ . live .
  12. Web site: Martin . Bradley . 2017-08-07 . San Diego’s Broken Yolk Cafe To Crack Las Vegas . 2024-10-24 . . en . February 25, 2024 . https://web.archive.org/web/20240225060357/https://vegas.eater.com/2017/8/7/16104998/broken-yolk-cafe-las-vegas . live .
  13. Web site: Bieri . Pamela . 2016-12-06 . Broken Yolk Cafe dishes eggs and more at two locations . 2024-10-24 . . en-US . February 8, 2023 . https://web.archive.org/web/20230208074335/https://www.desertsun.com/story/life/2016/12/06/broken-yolk-cafe-la-quinta-palm-springs-egg-dishes/95057932/ . live .
  14. Web site: Stapleton . Susan . 2019-04-16 . A New Breakfast Champion Debuts at Town Square . 2024-10-24 . . en . December 2, 2023 . https://web.archive.org/web/20231202092853/https://vegas.eater.com/2019/4/16/18330595/broken-yolk-cafe-open-town-square . live .
  15. Web site: Official website . 2024-10-23 . en-US . October 3, 2024 . https://web.archive.org/web/20241003142832/https://www.thebrokenyolkcafe.com/ . live .

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