Bob Isherwood Explained

Bob Isherwood
Birth Place:Melbourne, Australia
Nationality:Australian
Education:RMIT

Bob Isherwood is an Australian businessman, global advertising creative leader, and the co-founder of ONE School.[1]

Education

Isherwood attended RMIT to study Advertising Art, thanks to the intervention of Victor Greenhalgh – the head of department.[2] Isherwood established the Victor Greenhalgh scholarship programme for underprivileged students at RMIT.[3]

He is also a member of RMIT’s Acclaimed Alumni, and received the first ever Honorary Doctorate in Communications from RMIT in 2007.[4]

Career

Bob Isherwood has had a career spanning over three decades and three continents. [5]

He worked for six years as a creative group head for Young & Rubicam London and 10 years with Collet Dickenson Pearce & Partners before moving back to Australia in 1982 to become a founding partner of Campaign Palace Sydney.

Isherwood joined Saatchi & Saatchi in 1986, where he spent 22 years, including 11 years as the agency’s Worldwide Creative Director, and served as chair of its Worldwide Creative Board. Under his leadership, Saatchi & Saatchi’s global network of 143 offices in 83 countries consistently ranked among the top creative agencies in the world, winning more than 8,000 major awards – including becoming the #1 creative network at the 2002 Cannes Lions Festival – for clients such as P&G and Toyota, for whom Bob served as creative director for the global launch of Toyota Prius.

Isherwood, along with Richard Meyers, were tasked with taking over The Saatchi & Saatchi New Directors Showcase after its first year.[6] It has grown to become the most anticipated premiere[7] at the Cannes Lions Festival. Now in its 34th year, it has been rebranded as the Saatchi & Saatchi New Creators' Showcase. [8] [9] [10]

Isherwood left Saatchi & Saatchi in 2008, citing a need to "have more than one life in my lifetime."[11]

From 2010-2016, Bob Isherwood was adjunct faculty at Vanderbilt University,[12] [13] teaching two Creative Advertising courses.

In 2011, Isherwood became a founding partner of Dialog Health, a two-way mobile messaging company created to improve patient satisfaction, compliance, and adherence, in healthcare.[14]

Bob Isherwood was named the Dean of the Cannes Young Lions Creative Academy in 2012, and served as its Dean until 2020.[15]

Isherwood joined Innocean as Worldwide Creative Advisor and in charge of the newly formed Global Creative Council in 2013.[16] [17]

In February 2020, Isherwood was appointed Head of Creative Development at The One Club for Creativity, and in fall of 2021 he co-founded ONE School,[18] a free online portfolio program for black creatives with schools based in New York, Los Angeles, Chicago, Atlanta and the UK.[19] [20]

Creative Accolades

Isherwood won Australia’s first Gold Lion award for Cinema at the Cannes International Advertising Festival. He was also the first Australian to win a D&AD Black Pencil (gold award) for Advertising.[21] [22]

He was named Australia’s Leading Creative Director and received the Clio Lifetime Achievement Award. http://www.clioawards.com/ and has been inducted into the Clio Hall of Fame.[23]

He was inducted into the Australian Writers and Art Directors Hall of Fame in August 2009.[24]

In 2024, Bob Isherwood was inducted into the Creative Hall of Fame.[25]

Appointments

Bibliography

Palazzo Editions

Rotovision

(editor Julius Wiedemann.)Taschen – GmbH

Taschen – GmbHNot Yet Available

Te Neues Publishing Co.

(by Michael Newman, foreword by Isherwood.)Published by Wiley

Notes and References

  1. Web site: O’BrienAugust 19 . Kyle . One School, a Year After Launch, Has Seen 80% of Grads Hired . 19 August 2021 .
  2. Web site: Victor Greenhalgh Scholarship . RMIT University . 2014-08-01.
  3. Web site: The Victor Greenhalgh Scholarship . RMIT University . https://web.archive.org/web/20090719101050/http://rmit.edu.au/browse/About%20RMIT/Supporting%20RMIT/How%20giving%20made%20a%20difference/The%20Victor%20Greenhalgh%20Scholarship . 19 July 2009.
  4. Web site: RMIT Alumni - Home - RMIT Alumni . dead . https://web.archive.org/web/20140312163236/https://www.alumni.rmit.edu.au/NetCommunity/Page.aspx?pid=446 . 2014-03-12 . 2014-08-01 . Alumni.rmit.edu.au.
  5. Web site: 2024-04-10 . Aussie ad legend Bob Isherwood to be inducted into The One Club's Creative Hall of Fame . 2024-08-28 . Campaign Brief Asia . en-AU.
  6. Web site: www.ETBrandEquity.com . Ad legend Bob Isherwood on glories of advertising past and ghosts of its present - ET BrandEquity . 2024-08-28 . ETBrandEquity.com . en.
  7. Web site: June 22, 2007 . Saatchi New Directors' Showcase Raises Bar . Shoot.
  8. Web site: New Creators Showcase . saatchi.co.uk.
  9. Web site: Saatchi & Saatchi's New Creators' Showcase: Empowering Emerging Filmmakers Beyond Cannes' Glitz . 2024-08-28 . creative.salon . en.
  10. Web site: Guillman . Andy . 25 years of Saatchi & Saatchi New Directors' Showcase . www.campaignlive.com . en.
  11. Web site: Bloom . Jonah . Isherwood Leaves Saatchi & Saatchi After 22 Years . www.adage.com.
  12. Web site: Faculty Bios . 2024-08-28 . Vanderbilt Business School . en-US.
  13. Web site: Bob Isherwood: Training the next generation of creatives .
  14. Web site: Dialog Health | Patient + Employee Engagement | Texting Solution HIPAA Compliant .
  15. Web site: magazine . adobo . 2012-02-09 . Bob Isherwood to lead Young Lions Creative Academy in Cannes . 2024-08-28 . adobo Magazine Online . en-US.
  16. Web site: Innocean ropes in Bob Isherwood as worldwide creative advisor Advertising . 2024-08-28 . Campaign India.
  17. Web site: Innocean Holds 3rd GCC Meeting In Cannes .
  18. Web site: 2021-03-15 . How Oriel Davis-Lyons Is Changing Diversity In The Ad Industry — One Class At A Time WNW MAGAZINE . 2024-08-28 . Working Not Working Magazine . en-US.
  19. Web site: 2021-01-27 . The One Club Boosts Programming Under Australian Advertising Legend Bob Isherwood . 2024-08-28 . Campaign Brief . en-AU.
  20. Web site: WPP + ONE School UK .
  21. Web site: Tuesday 31, October 2006 at 3:14 PM by CB . 31 October 2006 . Bob Isherwood Encouragement Award - Entries Close Tomorrow Nov 1 . 2014-08-01 . Campaignbrief.com.
  22. Web site: Bob Isherwood . 2014-08-01 . Advance.
  23. Web site: March 2007 . Clio Lifetime Achievement Award for Bob Isherwood : News : Saatchi & Saatchi . 2014-08-01 . Saatchi.com.
  24. Web site: Friday 07, August 2009 at 10:00 AM by CB . 2013-11-28 . AWARD Hall of Fame honours Neil French - Campaign Brief Asia . dead . https://web.archive.org/web/20140808042604/http://www.campaignbrief.com/asia/2009/08/awaard-hall-of-fame-honours-ne.html . 2014-08-08 . 2014-08-01 . Campaignbrief.com.
  25. Web site: Australia's Bob Isherwood honoured in New York - AdNews . 2024-08-28 . www.adnews.com.au . en.
  26. http://www.canneslions.com/ Cannes Lions 2014
  27. http://www.clioawards.com/ CLIO Awards
  28. Web site: Australia 2020 - www.australia2020.gov.au . 2008-09-11 . dead . https://web.archive.org/web/20080907195738/http://australia2020.gov.au/ . 2008-09-07 .
  29. Web site: Advance Advance . 2014-07-14 . https://web.archive.org/web/20140715025834/http://advance.org/awards-selectionpanel/ . 2014-07-15 . dead .
  30. Web site: Cannes Lions 2014 . Canneslions.com . 2014-06-21 . 2014-08-01 . https://web.archive.org/web/20140715042848/http://www.canneslions.com/young_creative_academy/ . 2014-07-15 . dead .
  31. Web site: Bob Isherwood | Managerial Studies . As.vanderbilt.edu . 2014-08-01.

This article is licensed under the GNU Free Documentation License. It uses material from the Wikipedia article "Bob Isherwood".

Except where otherwise indicated, Everything.Explained.Today is © Copyright 2009-2025, A B Cryer, All Rights Reserved. Cookie policy.