Food orange 7 explained

Food orange 7, the ethyl ester of beta-apo-8'-carotenic acid, is a carotenoid with an orange-red color. It is found in small quantities in some plants, but is often produced commercially from apocarotenal (E160e).^[1] It is used as a food coloring under the E number E160f and is approved for use in the EU,^[2] Australia, and New Zealand.^[3]

Notes and References

1. http://www.food-info.net/uk/e/e160f.htm E160f
2. UK Food Standards Agency: Web site: Current EU approved additives and their E Numbers . 2011-10-27.
3. Australia New Zealand Food Standards CodeWeb site: Standard 1.2.4 - Labelling of ingredients . 2011-10-27.