Azimut Hotels Explained

AZIMUT Hotels
Foundation:2004
Founder:Alexander Klyachin
Hq Location:18/1, Olympiyskiy avenue,
Moscow, Russia, 129110 (mailing address)
Locations:39 hotels[1]
Area Served:Europe, Asia-Pacific
Key People:Walter Neumann, Director
Industry:Hospitality
Products:Hotels
Services:Hotel management
Revenue:₽3.5 billion (2012)[2]
Num Employees:more than 2000

Azimut Hotels is a privately held Russian company that manages an international hotel chain.[3] By mid-2021, it operated 40 hotels in Russia and Europe.[4] According to Hotels Magazine, in 2015 the company was among the largest hotel networks worldwide. From 2008 to 2013 the company engaged in several significant acquisitions, partnerships and hotel purchases that significantly increased their overall number of properties.

Overview

The hotels are located in Russia, Germany, Austria, and Israel. Some of them are of private ownership, and some are based on a management contract or long-term lease contracts. The company was established in 2004 by Alexander Klyachin.[5] In 2015, the hotel chain consisted of 24 hotels of the category 3 and 4 stars; the total number of Azimut rooms is about 8 thousand.[2]

The hotel chain was rated in 2015 as amongst the largest hotel networks worldwide, according to Hotels Magazine.[6] As of 2018, the hotel chain counted 29 properties across three countries.[7]

Business model

Renovation of Soviet hotels

In Russia, the business model of Azimut Hotels is based on the reconstruction and modernization of hotels built during the Soviet period. For example, it renovated the hotel National in Samara, which was renamed Azimut Hotel Samara since 2006 and is on renovation since 2014. There has been also the modernization of hotels in Ufa, Kostroma, St. Petersburg, Vladivostok and other Russian cities.

SMART concept

Azimut Hotels developed SMART concept for the hotel rooms. The main idea of the concept is combination of a minimal design in the classic German school of thought, multifunctional furniture and ergonomics. The color scheme of the SMART spaces includes berry tones with darker wood floors and warm eclectic lighting.[8]

China Friendly

The company joined China Friendly to create a comfortable environment for Chinese tourists. Special conditions for travellers from China include Chinese-speaking staff, Chinese breakfast, information materials and website in Chinese. The first hotels to join the program were Azimut Moscow Olympic Hotel and Azimut Hotel Vladivostok.[9]

Ownership and management

The main shareholder and chairman of the board of directors is Alexander Klyachin.[10] He also has owned since August 2012 the Hotel Metropol Moscow[11] [12] and development company KR Properties.[13]

Since November 2013, the company is headed by Walter Neumann who previously worked for Rocco Forte Hotels as a Director of the St. Petersburg hotels Astoria and Angleterre.[14]

History

In 2004, Alexander Klyachin acquired his first hotels in Samara,[3] Kostroma and Ufa.[15] In 2005, the hotel chain expanded with hotels in Saint Petersburg,[16] Vladivostok, Astrakhan and Murmansk.[17]

In 2007, the company had become one of the largest hotel chains in Russia: its turnover amounted to 54 million US dollars with an annual growth rate of 30%. In 2008, the hotels in Germany and Austria were acquired and control over the assets was transferred through management contracts and franchise agreements (for a period of 20–25 years).[18] [19] The European office was located in Berlin.

In 2010, the hotel chain acquired hotels in Novosibirsk,[20] and took over the management contract Voronezh.[21] In 2011, the hotel chain acquired a hotel in Nizhny Novgorod.[22] As at the end of 2012, the company's revenue amounted to 3.5 billion rubles.[2]

Since 2013, the company has controlled the largest hotel complex in Sochi. The Azimut Hotel Sochi was opened in anticipation of the 2014 Winter Olympics in Sochi.[23] [24] At the end of 2013, the hotel chain also acquired the 487 room Azimut Moscow Olympic Hotel, which was renamed from the "Olympic Penta".[25]

In April 2015, the Vienna Delta Hotel joined Azimut Hotels chain.[26] In May 2015, Azimut Hotel Vladivostok, the biggest investment project in the Russians Far East in 2014-2015 and the first SMART hotel in the region, opened after renovation. With 378 modern rooms, it is also the largest hotel in the area. Investment in this project exceeded €20 million.[27] In 2015, Azimut Hotels started cooperation with the countries of Asia-Pacific region. The first step was a Service Voluntary Certification Program China Friendly, .

The Moscow Hotel 'Belgrad' was bought by the Azimut Hotel chain in 2014.[28] The hotel was closed for renovation in 2016. The hotel was projected in 2016 to be reopened as Azimut Moscow Smolenskaya Hotel.[29]

History of Hotels under brand Azimut

No.Name of the hotelCity, Country Room stockFormer nameYear of construction
1Azimut Moscow Tulskaya Hotel 3* Moscow, Russia144former bureau of [30] 1867
2Azimut Moscow Olympic Hotel 4*Moscow, Russia496Olympic Penta, Olympic Penta Renaissance1991
3Saint Petersburg, Russia581[31] Sovetskaya Hotel1967
4Azimut Hotel Sochi 3*[32] Sochi, Russia2880—2013
5Azimut Hotel AstrakhanAstrakhan, Russia242Lotos Hotel1971
6Azimut Hotel Vladivostok 4*Vladivostok, Russia378Vladivostok Hotel
7Azimut Hotel Voronezh 3*Voronezh, Russia308Brno Hotel 1984
8Azimut Hotel Kostroma 3*Kostroma, Russia90Intourist Kostroma Hotel[33] 1991
9[34] [35] Murmansk, Russia186Arktika Hotel1984
10Azimut Hotel Nizhny Novgorod 3*Nizhny Novgorod, Russia157Nizhegorodskaya Hotel[36] 1965
11Azimut Hotel Samara 3*Samara, Russia96National Hotel[37] 1906
12Azimut Hotel Siberia 3*Novosibirsk, Russia259Intourist Siberia Hotel[38] 1991
13Azimut Hotel Ufa 3*Ufa, Russia204Rossiya Hotel[39] 1967
14A Hotel Fontanka 3*Saint Petersburg, Russia456former part of Sovetskaya Hotel 1967
15A Hotel Amur Bay 3*Vladivostok, Russia203former part of Vladivostok Hotel
16Azimut Hotel Berlin Kurfurstendamm 3*[40] Berlin, Germany133Hotel Belmondo Berlin (Austrian Hotel Company);
Hardenberg; Frühling am Zoo		1920-е
17Azimut Hotel Berlin City South 3*[41] Berlin, Germany156Best Western Eurohotel Berlin (Schönefeld) Airport;
Sorat		1994
18Azimut Hotel Dresden 3*[42] Dresden, Germany64Hotel Belmondo Dresden;
Coventry-Hotel		1992, 1895
19[43] Cologne, Germany190Belmondo2008, 1925[44]
20[45] [46] Munich, Germany167—2008
21Azimut Hotel Erding 3* Erding, Germany55Euro Suites Hotel1995
22Azimut Hotel Nuremberg 3*[47] Nuremberg, Germany118Azimut Eurohotel & Suites1991
23Azimut Vienna Delta Hotel 4*[48] Austria, Vienna180Delta Hotel Vienna 2006
24Euro Hotel Vienna Airport 3*Austria, Vienna114Euro Hotel; Marco-Polo Hotel;
Airport Hotel Vienna		1992

Bibliography

External links

Notes and References

  1. Web site: Our history, geography - official website of AZIMUT Hotels chain. en.azimuthotels.com. en. 2018-02-15.
  2. Web site: Azimut: Companies’ list from the newspaper Vedomosti. Vedomosti, Sanoma Independent Media . 18 December 2015. ru.
  3. Web site: Azimut strengthens foothold in Russia. Patrick Mayock. Hotel News Now. 19 April 2012. 4 December 2015.
  4. Web site: Дело в связях: Kempinski в Геленджике откроется под брендом "Метрополь" . Russian . Connections matter: Kempinski hotel in Gelendzhik will open under the Metropol brand name . 1 April 2021 . RBC . 5 August 2021.
  5. Alexander Klyachin, Chairman of the Board of Directors at Azimut Hotels. Russia's 200 Richest People 2015 ranking . ru . Forbes Russia . 2015 . 14 December 2015.
  6. HOTELS 325 ranking of the world's biggest hotel companies, July/August 2015 . AZIMUT Hotels ranks 150 out of the 325 rating participants . Hotels magazine. 2015 . 18 December 2015.
  7. Web site: Our history, geography - official website of AZIMUT Hotels chain. en.azimuthotels.com. en. 2018-02-15.
  8. Azimut Hotel Saint-Petersburg and Berlin-based Bruzkus Batek Architects . Perspectives sketchbook . Hospitality Design . 1 May 2015.
  9. Web site: China Friendly Program. Travel Association «World Without Borders». zh. 2019-05-20. https://web.archive.org/web/20180411191337/http://www.youhaochina.cn/. 2018-04-11. dead.
  10. Alexander Klyachin to receive Visionary Award . Property Magazine International . 19 September 2013. 18 December 2015.
  11. News: Russia's historic Hotel Metropol that was seized by Vladimir Lenin put up for sale . Telegraph Media Group Limited . 30 August 2012.
  12. News: Yulia Petrova . Svetlana Danilova . Anton Filatov . Alexander Klyachin will build a hotel for Hyatt . ru . Vedomosti. 10 July 2010. 18 December 2015.
  13. Among the 30 largest Russian developers according to RosBusinessConsulting. RBC Business Magazine. 28 May 2014. 18 December 2015. ru.
  14. News: Persons: resignation and appointment . Walter Neumann appointed as CEO of Azimut Hotels . ru . Vedomosti No. 3480. 25 November 2013. 18 December 2015.
  15. Web site: Azimut Hotels History. Azimut Hotels Press Center.
  16. The Azimut Hotels chain bought the hotel Sovetskaya in St. Petersburg. Federals Hotels chain . ru . . 18 September 2006 . 14 December 2015.
  17. News: Eva Hartog . Soviet-Era Arktika Hotel Reflects Murmansk's Turbulent History . Hotel Arktika: Tallest Building North of the Arctic Circle . . 29 September 2014 . 14 December 2015.
  18. News: The hospitality and the competition. There are more than 210,000 hotel rooms in Russia. ru. Izvestia. 23 June 2008. 18 December 2015. https://web.archive.org/web/20150925171049/http://izvestia.ru/news/337878. 25 September 2015. dead.
  19. News: Kirill Krukov . Anton Filatov . Bela Lyauv . Azimut Hotel Company acquired Austrian Hotel Company (AHC) . Alexander Klyachin became an hotelier . ru . Vedomosti. 4 April 2008. 18 December 2015.
  20. News: Mikhail Rudnev . Azimut Hotels chain took over the management of the Novosibirsk hotel for 20 years . Vedomosti, No. 2665 . 10 August 2010. 18 December 2015. ru.
  21. Web site: Azimut manages the largest hotel in Voronezh . RIA Novosti Realty . 3 November 2010. 18 December 2015. ru.
  22. News: Elena Evseeva . Alexey Valugin . Azimut in Nizhny Novgorod . Kommersant, No. 118 . 3 July 2009. 18 December 2015. ru.
  23. News: Halil . Aminov. Viktor Vekselberg appointed Azimut (Alexander Klyachin) to manage its hotels in Sochi. Kommersant, No. 84 . 21 May 2013. 18 December 2015. ru.
  24. Web site: Azimut strengthens foothold in Russia. Patrick Mayock. Hotel News Now. 5 December 2013. 4 December 2015.
  25. Book: M. V. . Arifullin . L. S. . Morosova . 2012 . The Strategy of transnational hotel chains’ creation and development . Monograph . ru . Moscow, Russia . . 978-5-9630-0022-9 . 178, 180 . 2015-12-18 . 2022-06-16 . https://web.archive.org/web/20220616171336/http://aleph.rsl.ru/F/UIJ17SKM644HTR2YJX957FVILH39UGSNB6XPB3TJVXR6XS8G6X-00414?func=full-set-set&set_number=011306&set_entry=000006&format=999 . dead .
  26. Web site: Wolfgang Tropf . AZIMUT: Zweites Hotel für russische Kette in Wien . Mit dem AZIMUT Vienna Delta Hotel haben die russischen AZIMUT Hotels soeben ein zweites Hotel in Wien eröffnet . Österreichs News-Portal für Reise und Tourismus . 21 April 2015 . 18 December 2015 . de . https://web.archive.org/web/20150925203442/http://www.travel4news.at/53368/azimut-zweites-hotel-fuer-russische-kette-in-wien/ . 2015-09-25 . dead .
  27. Web site: Theodore Koumelis . AZIMUT Hotel Vladivostok — the biggest hotel and investment project in the Far East . . 10 May 2015 . 4 December 2015 . https://web.archive.org/web/20151222154039/http://www.traveldailynews.asia/news/article/58716/azimut-hotel-vladivostok-ndash-the . 22 December 2015 . dead . dmy-all .
  28. News: Ludmila Klementjeva . Azimut Hotels купил гостиницу "Белград" . Azimut Hotels has bought hotel 'Belgrad' which is situated against The Ministry of Foreign Affairs in Moscow . ru . Vedomosti. 22 April 2014. 1 February 2016.
  29. Web site: Близнецы на Смоленской: как изменится гостиница "Белград" после реконструкции. Vladimir Mironov (text), Nikolai Kruzhkov (Photo) . New exterior of hotel 'Belgrad' after renovation or Twin brother towers at Smolenskaya Square in Mosocow. . 21 January 2016. 1 February 2016. ru.
  30. Maria Antonova (July/August 2012) . The Azimut Hotels chain has opened its first property in the capital. . . 2012 . 2015-12-18 . https://web.archive.org/web/20151221074414/http://www.russianlife.com/archive/ . 2015-12-21 . dead .
  31. total number of rooms is 1037 with «Fontanka» building
  32. Web site: Azimut Hotel Sochi and Radisson Blu Paradise Resort were opened in Sochi . . 6 December 2013. 18 December 2015. ru.
  33. Web site: Intourist Kostroma Hotel is becoming Azimut Hotel Kostroma . REGNUM News Agency. 8 September 2006. 18 December 2015. ru.
  34. Web site: Hotel Arctic is on reconstruction . Real estate bulletin (BN newspaper). 21 May 2008 . 18 December 2015. ru.
  35. Web site: 2 billion rubles were invested into the reconstruction of Arctic . Interfax Realty . 15 September 2014 . 18 December 2015 . ru . dead . https://web.archive.org/web/20150925152216/http://realty.interfax.ru/realtyinf.asp?id=396738&sec=1461 . 25 September 2015 .
  36. Web site: Net profit Of Nizhegorodskaya Hotel increased in 27 times in 2013. . 23 March 2014. 18 December 2015. ru.
  37. Web site: New status of National Hotel in Samara . New Image and brand for oldest Samara's . Information Group of 63 region . 22 September 2006 . 18 December 2015. ru.
  38. Web site: Azimut conducted a rebranding of one of the biggest hotels in Novosibirsk . Dmitry Mikhalev. RIA Novosti Realty . 8 June 2011. 18 December 2015. ru.
  39. Book: S. G. . Sinenko. 2007 . Old and New Ufa . Popular encyclopedia . ru . Ufa, Russia . Governments Bashkortostan Publishing House. 978-5-8258-0236-7.
  40. Web site: Aus Belmondo wird Azimut Hotel Berlin Kurfürstendamm . Neuer Name . AHGZonline (Allgemeine Hotel- und Gastronomie-Zeitung) . 28 May 2010 . 18 December 2015. de.
  41. Web site: Nils Jansen neuer Resident Manager im Azimut Hotel Berlin. Neuer Resident Manager im Azimut Hotel Berlin City South . AHGZonline (Allgemeine Hotel- und Gastronomie-Zeitung) . 3 January 2012 . 18 December 2015 . de.
  42. Web site: Azimut Hotels expandieren nach Dresden und Erding. Die Azimut Gruppe eröffnet zwei neue Hotels . AHGZonline (Allgemeine Hotel- und Gastronomie-Zeitung). Azimut Hotels expand to Dresden and Erding . 16 July 2010 . 18 December 2015. de. registration.
  43. Web site: Russian Azimut Hotel chain has opened the second hotel in Europe. The hotel is situated in the highest building of the historical center of Cologne on the Hansaring Square. RosBusinessConsulting. 1 November 2008. 18 December 2015. ru. https://web.archive.org/web/20150925165937/http://top.rbc.ru/retail/01/11/2008/257681.shtml. 25 September 2015. dead.
  44. Web site: AZIMUT Hotel Cologne City Center ausgezeichnet als «Bestes Hotel 2013». City News Köln. 2013-12-15 . 18 December 2015. de.
  45. Web site: AZIMUT: Start für neues SMART-Konzept in München . neu gestalteter „Living Lobby“ . tma-online.at (Travel Management Austria) . 7 April 2014 . 18 December 2015. de.
  46. Web site: AZIMUT Munich City East Sylvia Vesper ist GM. Top hotel (Das Magazin Der Hotellerie). 3 July 2015. 18 December 2015. de. https://web.archive.org/web/20190713064836/https://www.tophotel.de/azimut-hotels-sylvia-vesper-ist-neue-gm-in-muenchen-9415/. 13 July 2019. dead.
  47. Web site: AZIMUT Hotels: Rabatt-Aktion im Herbst. tma-online.at (Travel Management Austria) . 25 September 2014 . 18 December 2015. de.
  48. Web site: AZIMUT eröffnet zweites Hotel in Wien. tma-online.at (Travel Management Austria) . 22 April 2015 . 18 December 2015 . de.

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