Attract China LLC is an American tourism company that helps U.S. businesses promote their hotels, restaurants, retail stores, attractions and deals to Chinese tourists, the fastest-growing and highest-spending tourist segment in the U.S., through digital platforms and printed guides.[1] [2] [3] [4] Attract China also markets to Chinese college students, who comprised the largest segment of foreign students attending the top 25 U.S. schools hosting international students during the 2012–2013 academic year.[5]
Attract China is headquartered in Boston, Massachusetts and operates a Chinese-language website in Beijing, China.[6]
Attract China, headquartered in Boston, MA and with operations in Beijing, China, was co-founded by Evan Saunders and Sam Goodman in 2011.[7] Saunders serves as the Attract China’s CEO and Goodman is president of the company.[6]
Attract China is focused on connecting American businesses, including hotels, restaurants, retailers and attractions, with independent Chinese travelers, the fastest-growing and highest-spending tourist segment in the U.S., through digital platforms and guides in Mandarin.[1] [2] [3] [8] [9] Attract China also markets to Chinese college students, who comprised the largest segment of foreign students attending the top 25 U.S. schools hosting international students during the 2012–2013 academic year.[5]
Attract China initially operated in seven U.S. markets, including New York, NY; Boston, MA; Las Vegas, NV; Los Angeles, CA; and San Francisco, CA. In 2014, the company expanded to Seattle, WA; Chicago, IL; and Hawaii. Also during 2014, the company announced plans to add five more markets before the end of the year.[9] [10] [11] Attract China also operates a Chinese-language website in Beijing, China.[12] The company generates revenue through advertisements placed in various marketing vehicles by client brands.[13]
Attract China currently works with some 300 clients in North America including The Ritz-Carlton, Mandarin Oriental Hotel Group, Sonesta Collection, Westin Hotels and Resorts, Stuart Weitzman, Samsonite, and Premium Outlets.[14]
Xiao Yao Dao, which translates to "The Gateway for Getaway," is a China-based Chinese-language destination portal operated by Attract China.[12] The portal provides Chinese tourists with travel information about hotels, restaurants, retailers, attractions, and special deals in the U.S.[12]
Attract China creates and provides maps in Chinese for each American city in which it operates.[15] The passport-sized foldout maps feature restaurants, tours, attractions, shops, services and more, along with a map of the city and its public transit system.[13] [16]