Atacadão Explained

Atacadão S.A.
Type:Public
Foundation:1960
Location City:São Paulo
Location Country:Brazil
Area Served:Latin America
North Africa
Key People:(Chairman &CEO)
Industry:Retail
Products:Hypermarkets
Revenue: US$ 7.3 million (2012)
Parent:Carrefour

Atacadão is a Brazilian chain of warehouse stores. It was established by Alcides Parizotto and then became property of the Lima family and the executives Farid Curi and Herberto Uli Schmeil. In 2007, it was bought by Carrefour for R$2,2 billion Reais. In 2010, the company has 102 stores and 7 distribution centers in 26 Brazilian states. The company competes with Assaí Atacadista, owned by Cassinò.Atacadão also runs hypermarkets in Morocco and France,[1] where it is present along with its parent company Carrefour.[2]

On April 12, 2022, the company completed 60 years of history with more than 60 thousand employees.

History

Atacadão was founded in 1962, in the city of Maringá in Paraná, by Alcides Parizotto,[3] who was in charge of the network until 1991, the year he left the organization,[4] and in which the company was later acquired by the Lima family and executives Farid Curi and Herberto Uli Schmeil, when it was purchased in 2007 by Carrefour Group for R$2.2 billion reais.[5] In 2020, the retail chain Carrefour acquired 30 stores from Makro, aiming to increase Atacadão's market share. The acquisition cost Carrefour R$1.95 billion and included 14 gas stations in the package. The transaction would allow Atacadão to expand its presence in Rio de Janeiro and the Northeast.[6]

In January 2023, Carrefour announced that it would relocate one of its stores in the commune of Sevran, France, as part of its strategy to target low-income populations. On January 16, the city's mayor, Stéphane Blanchet, called Carrefour's choice disastrous. In the following months, the city government launched a petition, promoted discussions, and scheduled a demonstration for March 11.[7] But the mayor of the city of Aulnay-sous-Bois, Bruno Beschizza, embraced the idea, although the population of the commune also launched a petition.[8]

External links

Notes and References

  1. Web site: Agências . 2024-01-08 . Atacadão abre primeira loja na França, mesmo sob ataque de moradores O TEMPO . 2024-01-09 . www.otempo.com.br . pt-BR.
  2. Web site: Maroc – Ouverture du 8ème magasin Atacadao. 23 February 2014. 11 July 2013. https://web.archive.org/web/20130906032119/http://www.carrefour.com/fr/actualit%C3%A9s/maroc-%E2%80%93-ouverture-du-8%C3%A8me-magasin-atacadao. 6 September 2013. dead.
  3. Web site: Folha Online . Carrefour compra Atacadão e se transforma em líder do setor no Brasil .
  4. Web site: 2016-10-01 . História - Atacadão . www.atacadao.com.br.
  5. Web site: 2020-04-10 . Carrefour compra Atacadão e vira líder do setor no Brasil . G1.globo.com.
  6. Web site: 16 February 2020 . Editora Abril por EXAME . Carrefour compra 30 lojas da rede Makro para acelerar Atacadão .
  7. Web site: 2024-01-09 . 2024-01-09 . https://web.archive.org/web/20240109144709/https://www1.folha.uol.com.br/mercado/2023/03/franceses-torcem-o-nariz-e-carrefour-desiste-de-abrir-atacadao-em-paris.shtml . Ivan Finotti . 2023-03-14 . pt-BR . Franceses torcem o nariz e Carrefour desiste de abrir Atacadão em Paris . Folha de S.Paulo.
  8. Web site: 2024-01-09 . 2024-01-09 . https://web.archive.org/web/20240109145618/https://www1.folha.uol.com.br/mercado/2024/01/ainda-sob-ataque-atacadao-troca-de-cidade-e-vai-inaugurar-1a-loja-na-grande-paris.shtml . Ivan Finotti . 2024-01-08 . pt-BR . Ainda sob ataque, Atacadão troca de cidade e vai inaugurar 1ª loja na Grande Paris . Folha de S.Paulo.