| Angel Delight | |
| Type: | Food |
| Currentowner: | Premier Foods |
| Origin: | United Kingdom |
| Introduced: | 1967 by Bird's |
| Markets: | United Kingdom |
| Previousowners: | Kraft Foods[1] |
Angel Delight is a powdered dessert mix produced in the United Kingdom. It is designed to be whisked with milk to create a sweet mousse-like dessert.[2]
Angel Delight was released in 1967 by the Bird's company,[3] in a strawberries-and-cream flavour. By the 1970s, Bird's had doubled the market for instant desserts. After a lull in popularity during the 1980s, a revival campaign, featuring Wallace & Gromit, was run in 1999. In 2006 the brand was the best-selling line in the UK instant cold desserts sector.[4] The brand is now owned by Premier Foods.[5] The dessert was named Britain's 'favourite childhood dish' in a 2015 survey by Food Network.[6]
Angel Delight is currently sold in five flavours:[7] strawberry, butterscotch, chocolate, chocolate mint and banana. No added sugar variants of butterscotch, white chocolate, and strawberry flavours are also sold. Currently, it is available in three quantity variants: four-serving packets, twelve-serving tubs and single-serving ready-to-eat cups (launched in 2017 in an attempt to modernise the brand, with an accompanying digital marketing campaign).[8] Not all flavours are available in all size formats; for instance, tubs are only available in strawberry and butterscotch flavours.[9]
Discontinued flavours include: coffee, coffee walnut, black cherry, blueberry, peach, lime, lemon, blackcurrant, bubblegum, tangerine, vanilla ice cream, forest fruits, popcorn, candy floss, butter mint, White Chocolate and raspberry.