Anders Gronstedt Explained

Anders Gronstedt (born October 6, 1965) is a Swedish-born American author, public speaker and entrepreneur. He is an advocate of virtual reality and augmented reality training, transmedia storytelling and game-based learning and president of the Gronstedt Group.^{[1] [2] [3]}

Background and career

Gronstedt received his MBA from the Stockholm School of Economics and his Ph.D. in journalism and mass communication from the University of Wisconsin-Madison, in 1994.^[4]

He was an assistant professor in marketing at the University of Colorado at Boulder 1994–97.^[5]

In 1997, he founded the Gronstedt Group. As president of this firm, he helps global companies like Google, Intuit, GE, United Healthcare, Deloitte, Dell, Avaya, American Eagle Outfitters, Microsoft, Kimberly-Clark, and government clients like the U.S. Department of Transportation and the City of New York improve performance with next-generation digital simulations, gaming, and immersive 3D virtual worlds.^{[6] [7] [8]} He is considered a learning visionary^[9] championing immersive learning approaches.^{[10] [11]}

Publications

In 2000, Gronstedt wrote the book The Customer Century, based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox about how to integrate communications.^[12]

His 2007 Harvard Business Review article chronicles how companies like EMC and IBM use podcasting to train employees.^[13]

Gronstedt has written three ATD Infoline monograms:

• Basics of Pod Casting (May, 2007)^[14]
• Training in Virtual Worlds (March, 2008)^[15]
• Learning Through Transmedia Storytelling (January, 2014) with Marc Ramos^[16]

Gronstedt wrote two chapters in The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition,^[17] and one chapter in Karl Kapp's The Gamification of Learning and Instruction Fieldbook: Ideas into Practice.^[18]

Recent TD Magazine and CLO Magazine articles by Dr. Gronstedt focus on virtual and augmented reality in learning.^{[19] [20]}

External links

• Gronstedt Group web site.
• Interview with Chief Learning Officer Magazine.

Notes and References

1. Rio. Ave. Bringing the Future Forward. Chief Learning Officer Magazine. March 8, 2018.
2. Book: Ramaswamy. Venkat. Ozcan. Kerimcan. The Co-Creation Paradigm. 2014. Stanford Business Books. 978-0804789158.
3. Book: Halls. Jonathan. Rapid Video Development for Trainers: How to Create Learning Videos Fast and Affordably. 2012. Association for Talent Development. 978-1562868116.
4. Book: Gronstedt. Anders. Integrated communications at America's leading total quality management corporations. 1994.
5. Schultz. Don E.. Gronstedt. Anders. Making Marcom an Investment. Marketing Management. Fall 1997.
6. Wright. Aliah D.. Forget the Classroom: Turn to the Web for Innovative Learning Techniques. SHIRM. March 2, 2010. January 7, 2015. January 8, 2015. https://web.archive.org/web/20150108010306/http://www.shrm.org/hrdisciplines/technology/articles/pages/webtraining.aspx. dead.
7. Johnson. Claire. Learning! Champions: Setting the Pace. Elearning! Magazine. June 9, 2016. November 9, 2016. November 9, 2016. https://web.archive.org/web/20161109085025/http://www.2elearning.com/top-stories/item/56511-learning-champions-setting-the-pace. dead.
8. Weinstein. Margery. Are you game for learning?. Training Magazine. September 2016. 2016-11-09. 2016-11-07. https://web.archive.org/web/20161107221538/https://trainingmag.com/trgmag-article/are-you-game-learning. dead.
9. O’Driscoll. Tony. Training 2020: Riding the Waves of Change. Training Magazine. February 2018.
10. Ellis. Ryann. Get in the Driver's Seat: UPS Explores VR Training. ATD Insights. February 2018.
11. Book: Seaton. Hugh. VR Learning: A Primer for Learning & Development (eBook). 2018. 2018-03-23. 2018-03-24. https://web.archive.org/web/20180324041140/http://www.aquinasvr.com/. dead.
12. Book: Gronstedt. Anders. The Customer Century: Lessons from World Class Companies in Integrated Communications. 2000. Routledge (Taylor & Francis). 0415921996. registration.
13. Gronstedt. Anders. Employees Get an Earful. Harvard Business Review. June 2007.
14. Book: Gronstedt. Anders. Basics Of Pod Casting (Infoline ASTD). May 3, 2007. ASTD. 978-1562864880.
15. Book: Gronstedt. Anders. Training in Virtual Worlds (Infoline ASTD). February 14, 2008. ASTD. 978-1562865221.
16. Book: Gronstedt. Anders. Ramos. Marc. Learning Through Transmedia Storytelling (Infoline). January 7, 2014. ASTD. 978-1562869519.
17. Book: Caywood. Clark. The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition. January 18, 2012. McGraw-Hill. 978-0071767460.
18. Book: Kapp. Karl. The Gamification of Learning and Instruction Fieldbook: Ideas into Practice Paperback. November 11, 2013. Pfeiffer. 978-1118674437.
19. Gronstedt. Anders. From Immersion to Presence. TD Magazine. June 2016.
20. Gronstedt. Anders. Chasing Pokémon Can Help You Catch Learning. CLO Magazine. July 2016.