Ambi Pur Explained

Ambi Pur is a Spanish brand of air freshener owned by Procter & Gamble. It was first introduced in 1958, in Spain, and is now sold worldwide.

History

Ambi Pur's first product was launched in 1958 in Spain by Cruz Verde.^[1]

In 1984, Sara Lee Corporation acquired Cruz Verde.^[2] It was the first brand to launch a plug-in liquid air freshener.^[3]

On 11 December 2009, Procter & Gamble announced it would acquire Ambi Pur air care business from Sara Lee Corporation for €320 million.^[4]

Notes and References

1. Web site: How did Ambi-Pur start and grow? . 2011-04-30 . Open-Senses . 2018-10-25 . https://web.archive.org/web/20181026064435/http://www.open-senses.com/en/news/News/show/how-did-ambi-pur-start-and-grow-268 . 2018-10-26 . dead .
2. News: Sara Lee se bate en retirada . 2010-04-04 . Sara Lee retreats . Maté . Vital . . 2018-10-26.
3. Web site: Ambi Pur Fact Sheet . Procter & Gamble . 2018-10-26.
4. Web site: Procter & Gamble Acquires Ambi Pur . Procter & Gamble . 2009-12-11 . 2018-10-26 . 2019-05-02 . https://web.archive.org/web/20190502051335/https://news.pg.com/press-release/pg-corporate-announcements/procter-gamble-acquires-ambi-pur . dead .