Alpha (Australian magazine) explained

Alpha was a monthly men's magazine published in Australia between 2005 and 2011. At one point it was the "biggest-selling men's magazine in Australian publishing history".^[1]

History and profile

Alpha was published by News Magazines and was established in 2005. The parent company was News Corporation.^[2] The magazine was published on a monthly basis and covered articles about men's lifestyle and sports.^[2] In 2008 the magazine was redesigned.^[3] It reached a peak circulation of 113,000 in 2009,^[4] but this had fallen to 65,000 when the magazine was closed in 2011.^[5]

Notes and References

1. News: Sharwood. Anthony. Farewell to the first and last great Aussie men's mag. 8 December 2016. The Punch. 11 May 2011. https://web.archive.org/web/20121007010209/http://www.thepunch.com.au/articles/Farewell-to-the-first-and-last-great-Aussie-mens-mag/. 7 October 2012.
2. Book: Ulrike Rohn. Cultural Barriers to the Success of Foreign Media Content: Western Media in China, India, and Japan. 1 February 2017. 2009. Peter Lang. 978-3-631-59430-8. 217.
3. News: Alpha males get a makeover. 1 February 2017. Print21. 20 August 2008.
4. Web site: Alpha magazine faces newsagents' boycott. Burrowes. Tim. Mumbrella. 8 December 2016. 5 April 2009.
5. Web site: Burrowes. Tim. News Mags closes Alpha magazine and hands specialist titles to Express Publications. Mumbrella. 8 December 2016. 9 May 2011.