Alix Bancourt is a fashion blogger who goes by the name The Cherry Blossom Girl.[1] She is based in Paris, France. The title of Bancourt's blog, The Cherry Blossom Girl, comes from the French band Air's song "Cherry Blossom Girl".[2] Her blog is written in French and translated to English by Victoria Morrison.
Bancourt is a fashion school graduate who interned for Chloé and Alexander McQueen before starting her site in 2007.[3] Her style is known for its use of pastels, flower prints and whimsical colors. Bancourt designs most of the clothing she wears.[4] In 2010, photographer Scott Schuman took a picture of Bancourt during Paris Fashion Week that Crate & Barrel later used in a marketing campaign.[1] [5]
Bancourt has released a lingerie line, entitled "Miranda", in collaboration with Etam.[6]